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Discover Prague’s plum brandy heritage with the Slivovitz Experience—museum, interactive VR, tastings, and traditional snacks all at your own pace.
Experience Prague’s Slivovitz Heritage with the Plum Journey Tour
When exploring Prague, many visitors seek out its historic castles, charming streets, and lively beer culture. But for those curious about local traditions, the Plum Journey: Slivovitz Experience offers a fascinating peek into the Czech Republic’s beloved fruit spirit, Slivovitz. This self-guided tour combines education, entertainment, and tasting into a one-hour journey that’s perfect for history buffs, food lovers, or just those looking for a unique cultural activity.
What really makes this experience stand out is its interactive 5D virtual reality that whisks you from an orchard to a distillery—virtually becoming a plum yourself. Plus, the chance to sample three different varieties of Slivovitz paired with Wallachian finger foods makes it a delightful, authentic taste of Czech tradition. The tour is well-rated, offering good value at just under $24 per person, and is praised for its fun, informative approach.
One thing to keep in mind: the tour is mostly automated, which means some visitors might find it a bit rushed or less personal than guided experiences. However, this format allows you to explore at your own pace, making it ideal for independent travelers. If you’re interested in Czech culinary traditions or looking for a memorable, lighthearted activity, this tour offers a mix of education and entertainment that’s hard to beat.
The Slivovitz Museum experience suits those who enjoy interactive, immersive cultural activities. It’s especially great if you want a quick, fun, and slightly quirky addition to your Prague itinerary—without the need for long commitments or guided groups.


The tour begins at the R. Jelinek Museum, located conveniently near Prague’s Vltava River. As you arrive, you’ll be welcomed into an interactive space dedicated to the history and production of Slivovitz, a plum-based spirit that’s a staple in Czech tradition. Unlike many static museum experiences, this one emphasizes multimedia—think engaging projections, authentic exhibits, and a cutting-edge 5D virtual reality show.
The virtual reality component is especially popular among visitors. It transitions you from a plum orchard through the distillation process, all while you’re virtually “becoming” a plum. This immersive segment has received praise for being surprisingly fun, even for those who wear glasses. The reviews highlight that the VR is a highlight, with one visitor describing it as “a lot of fun” and “very engaging.”
During the museum visit, you’ll learn about how the fruit is harvested, fermented, and distilled into the beloved Czech spirit. The exhibits often include genuine memorabilia, old photographs, and detailed descriptions of traditional methods, making it a solid educational experience. Some reviews mention that the initial introduction can feel a bit rushed—so if you’re a history or food geek, arriving early or taking your time might enhance your enjoyment.
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The tasting component rounds out the experience beautifully. After the VR session, you’ll be invited to sample three varieties of Slivovitz. Reviewers appreciated how well the spirits were presented, with one mentioning that the tasting was “well presented” and “delicious.” The flavors range from smooth and sweet to more robust, giving a good overview of what Czech plum brandy can be.
Accompanying the spirits are traditional Wallachian finger foods, which add authenticity and help balance the strong, fruity spirits. Several reviews described the food as “delicious,” praising the pairing as a highlight. One visitor noted the staff were “very friendly,” making the tasting even more enjoyable.

Beyond tasting, you can buy bottles of spirits, jams, teas, and prunes. A fun feature is the chance to print a customized label to adorn your purchase—making it a thoughtful souvenir or gift. Many travelers found this added a personal touch and good value, especially if you want to bring home a genuine Czech product.
The tour is self-guided, which means you can go at your own pace—ideal for those who prefer to explore independently. It’s located conveniently near public transportation, making access straightforward from most parts of Prague. The duration is around one hour, perfect for fitting into a busy sightseeing day. The price of $23.72 per person is reasonable, considering the immersive VR, tasting, and museum experience bundled together.
The experience has been booked about 15 days in advance on average, indicating good demand but also availability for spontaneous planning. Passengers typically find it suitable for ages 12 and up, with the option for non-alcoholic tastings if visiting with children.
Reviewers consistently mentioned the friendly and helpful staff, such as Victoria at the gift shop, who received compliments for her assistance. The 5D VR experience was described as “a lot of fun,” with one saying it “works even with those with glasses,” showing the thoughtful design of the experience. Several guests pointed out that the tasting and food pairings exceeded expectations, describing the experience as “more fun than expected” and “very informative.”
One reviewer highlighted that the experience felt a little rushed at the start, and the automated tour might not appeal to everyone. However, many appreciated the informative content and the opportunity to learn about the product’s history, even if they already knew some facts.
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This experience is best suited for travelers who want a lighter, interactive cultural activity that’s fun and educational. It’s ideal for those interested in Czech traditions, spirits, or quirky virtual experiences. Families with older children (12+) will enjoy the VR component, and anyone who appreciates a good tasting session will find value here.
If you’re after a guided tour with personal interaction or in-depth historical storytelling, this might feel a bit automatic. But for those who enjoy self-paced exploration combined with modern technology, it’s a memorable addition to any Prague trip.

The Plum Journey: Slivovitz Experience offers an engaging way to explore a lesser-known aspect of Czech culture. Its combination of interactive VR, tastings, and authentic souvenirs makes it a worthwhile stop, especially considering its modest price point. The guides and staff are friendly and knowledgeable, adding warmth and a personal touch.
While the automated nature of the tour might not satisfy every history or spirit enthusiast, it excels at providing a fun, memorable, and educational experience that appeals to a broad audience. Whether you’re a curious traveler, a foodie, or someone looking to try something different, this tour is well worth considering.
To sum it up, if you want a playful yet informative taste of Prague’s local flavors and traditions—plus a few laughs and surprises along the way—this tour hits the spot. It’s a fantastic introduction to Czech spirits, with enough novelty to make it stand out from standard museum visits. Perfect for those seeking a lighthearted cultural adventure that won’t break the bank.

Is the tour suitable for children?
Yes, children aged 12 and older can participate. Non-alcoholic tasting options are available for younger guests or those who prefer not to drink alcohol.
How long does the experience last?
The tour lasts approximately 1 hour, giving you plenty of time to enjoy the exhibits, VR experience, tastings, and shopping.
Can I explore at my own pace?
Absolutely. This is a self-guided experience, so you can spend as much or as little time as you like at each section.
What is included in the price?
Your ticket includes entrance to the museum, the interactive 5D VR experience, three tastings of Slivovitz, Wallachian finger foods, and the opportunity to purchase spirits and souvenirs.
Is the VR experience accessible if I wear glasses?
Yes, reviewers mention that the VR works well even for those who wear glasses, making it accessible for most guests.
Can I buy personalized labels for my purchases?
Yes, you have the option to print customized labels to adorn your spirits or souvenirs, adding a personal touch.
Is the tour family-friendly?
Yes, it’s suitable for families with older children. The fun VR and interactive elements make it engaging for all ages within the age limit.
Are there any physical demands?
Not really. The experience is mostly indoor and seated, with no strenuous activity involved.
What should I wear?
Comfortable clothing is recommended, especially since you’ll be engaging with VR equipment and walking through the museum at your own pace.
In sum, the Plum Journey: Slivovitz Experience offers a playful, immersive peek into Czech tradition that’s perfect for curious travelers seeking a laid-back, engaging activity. Whether you’re a fan of spirits, history, or interactive tech, this tour delivers a memorable slice of Prague’s local culture.