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Discover London's hidden gems with this self-guided treasure hunt, exploring iconic districts at your pace while solving clues and competing with friends.
Exploring London Just Got a Lot More Fun: A Look at the Interactive Treasure Hunt Experience
If you’re hunting for a way to see London that’s less touristy and more interactive, this self-guided treasure hunt through central London’s streets might just be your ticket. Designed to let you explore at your own pace, it combines a fun challenge with learning about the city’s lesser-known corners. Using your mobile phone, you’ll solve clues, discover hidden spots, and even compete against other teams if you’re feeling competitive—all in about 2.5 hours.
What we love most about this experience is how it transforms a typical sightseeing day into an engaging adventure. It’s perfect for those who want to uncover London’s secret corners while enjoying a sense of achievement and a few good laughs. One potential consideration is that, as with all treasure hunts, clarity of instructions can vary—some reviews mention initial setup hiccups and confusing clues. Still, most seem to agree it’s a rewarding way to see the city differently, especially if you enjoy puzzles and exploring on foot.
This activity suits curious travelers, groups of friends, families, or even solo explorers who appreciate a challenge and want a flexible, affordable way to dive into London’s vibrant neighborhoods. It’s also an excellent choice for those who prefer self-guided adventures over traditional tours, offering both fun and a deeper connection to the city’s secrets.
Key Points

This treasure hunt unfolds across some of London’s most lively and iconic districts, starting at Piccadilly Circus and weaving eastward. Although it’s a self-guided activity, the design ensures you get a good dose of local color, history, and hidden gems. You’ll be solving puzzles that require you to pay attention to details, making it a more immersive experience than simply wandering aimlessly.
It’s hard to beat the energy of Piccadilly Circus, a hub of neon lights and bustling crowds. From here, the clues will gradually lead you eastward, encouraging you to explore vibrant neighborhoods like Covent Garden, Seven Dials, and ultimately the heart of Soho.
One of the perks noted by users is the ability to start whenever you like. This means you can plan your adventure around your schedule—whether that’s a lazy morning or a late afternoon. Once underway, the clues guide you from one location to the next, turning each step into a mini adventure.
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Midway through, you’ll find a cozy, tucked-away tavern near Covent Garden—an area Dickens himself once roamed. It offers a perfect spot to pause, warm up, and rehydrate before continuing your quest. Several reviews mention that this pause helps break up the walk and adds a layer of authenticity, as you get to experience a genuine local pub atmosphere away from the crowds.
As you make your way through Seven Dials, you’ll notice the charming cobbled streets and the independent boutiques, giving you a taste of London’s eclectic side. The final stretch takes you to Soho, renowned for its vibrant nightlife, theaters, and quirky shops. The clues in this area often lead to discoveries about the lesser-known histories and stories of the district, making it more than just a walk through a busy neighborhood.
The trail loops back to your starting point, so you can relax knowing your adventure is complete. The entire route covers about 4.5 km, which is manageable for most walkers, though it’s recommended to wear comfortable shoes given London’s pavements.

The game mechanics rely on your mobile phone. As you arrive at each designated spot, a clue is sent to your device, often requiring a bit of problem-solving to identify the next location. Once you reply with the correct answer, the trail continues. If you’re stuck, hints are available, and you can also send messages if you’re confused or lost.
A unique feature is the leaderboard, which adds an extra layer of fun for competitive groups. You can challenge your friends to beat your time, turning the activity into a friendly race. Several reviewers mention their enjoyment of this element, especially when engaging in team competitions.

For just over $20 per person, you get a full treasure hunt experience that spans some of London’s most iconic and hidden spots. The activity includes the puzzles, a chance to compete or take your time, and access to hints and messages for assistance.
However, it’s worth noting that optional breaks in pubs or cafes are not included, so plan for some budget for refreshments if you want to indulge. Also, the activity ends where it begins, so no transportation is needed unless you want to extend your exploration.

While most reviews are positive—highlighting the fun, the discovery of hidden corners, and the good value—some travelers experienced issues. A few found the instructions lacking or the clues confusing, which underscores that this isn’t a perfect activity for everyone. There are also mentions of technical difficulties and customer service delays, emphasizing the importance of patience and preparation.
One reviewer shared that they “found all sorts of interesting places I’d never known about,” which is a strong endorsement of the discovery aspect. Conversely, others felt the clues were too obscure or the app setup too complicated, reminding future adventurers to go in with a flexible mindset.
For those who enjoy a puzzle, love wandering the streets, and want a more interactive way to see London, this treasure hunt offers a compelling option. It’s particularly well-suited for families, groups of friends, or solo explorers who like challenges and discovery. The price point is reasonable considering it combines sightseeing, entertainment, and a bit of exercise, plus it’s flexible enough to fit into most schedules.
However, because the experience relies heavily on your mobile device and app functionality, it’s smart to be prepared for potential technical hiccups. If you’re a perfectionist or prefer guided tours with no puzzle-solving, this might not be your best choice.
This activity provides a nice balance of fun, history, and exploration, making it a memorable addition to your London trip—if you’re comfortable with the occasional puzzle.
Can I start the treasure hunt at any time?
Yes, it’s available to play at any time, with no fixed start time, giving you the flexibility to plan your day.
How long does the activity take?
Most participants spend between 2.5 to 3.5 hours completing the trail, depending on pace and breaks.
Where does the activity begin and end?
It starts and ends at Piccadilly Circus, a central London landmark with good public transport links.
How many clues are there?
There are 15 clues along the route, guiding you through various districts and hidden spots.
Is it suitable for all fitness levels?
Yes, the route covers roughly 4.5 km, which is manageable for most, but comfortable shoes are recommended.
Are there options for competing against others?
Absolutely. You can race against other teams, with your progress tracked on a leaderboard.
What if I get stuck on a clue?
Hints are available via the app, and you can send messages for assistance if needed.
Are refreshments included?
No, food and drinks are not included, but there are opportunities to stop in pubs and cafes during the adventure.
What should I bring?
Bring a fully charged mobile phone, comfortable shoes, and a sense of curiosity.
Is customer support reliable?
Some reviews mention delays or difficulties reaching support, so it’s best to be patient and prepared.
In summary, this treasure hunt offers a playful and engaging way to see London differently. While technical issues can arise, most find it worth the small investment for the unique insights and fun it delivers—a perfect activity for curious explorers looking to blend sightseeing with a challenge.