Alcotraz Prison Cocktail Experience in London

Trying to find a memorable night out in London that breaks away from the usual pub crawl or restaurant? Alcotraz offers a one-of-a-kind theatrical cocktail experience that combines fun, creativity, and a touch of mischief. With a stellar 5.0 rating from over 700 reviews, this immersive experience is a hit — and for good reason.

What makes Alcotraz stand out is its playful take on the prison theme, transformed into a lively, interactive event. Guests don orange jumpsuits, become “inmates” for the night, and get involved in smuggling their own liquor past the warden—all while being entertained by engaging actors who serve up bespoke cocktails. The mix of comedy, role-playing, and expertly crafted drinks makes it a fantastic option whether you’re looking for a fun break from sightseeing or a memorable night out with friends.

One thing to keep in mind is that the experience requires bringing your own base spirits if you want to sample the full range of cocktails. For some, this could be a minor inconvenience, but it also offers a chance to customize your drinks exactly how you like them. Overall, Alcotraz appeals most to those seeking a lighthearted, quirky evening that’s perfect for groups, couples, or anyone curious about a different kind of bar experience in London.

Key Points

• Immersive Experience: Combines theatrical role-playing with expert cocktail making.
• Bring Your Own Liquor: You need to supply your own base spirits like gin or rum.
• Creative Cocktails: Enjoy personalized drinks made with liqueurs, syrups, bitters, and more.
• Unique Setting: Authentic metallic cells, prison jumpsuits, and a secret, atmospheric ambiance.
• Ideal for All Weather: A great plan for rainy days or when you want a memorable night that’s different from the usual.
• Well-Loved by Guests: Highly rated, with many reviewers describing it as “brilliant” and “so much fun.”

The Experience in Detail

When you arrive at Rosewood Building on Gorsuch Place, you’ll find yourself stepping into a scene straight out of a Hollywood prison movie. The entrance is marked by orange jumpsuits, and once inside, the environment is striking — metallic cells, dim lighting, and a sense of playful rebellion. The vibe is casual but theatrical, with staff fully committed to their roles. Many reviewers, like Sonya, have described the experience as “brilliant” and “so much fun,” noting how the acting elevates the entire event.

The core of the tour is the chance to smuggle in your own liquor — a key part of the immersive theme. You’re encouraged to bring a bottle of your preferred spirit, such as gin, rum, or whisky, which the “inmate bartenders” will incorporate into the cocktails. Some guests, like J_A, pointed out that only one bottle per group is necessary unless everyone prefers a different spirit, which helps avoid overbuying. The staff, including characters like Cassidy, are well-versed in the “contraband system,” which adds a layer of humor and interaction.

The cocktails are created behind bars by inmates, who mix liqueurs, syrups, bitters, and purees to craft both classic and contemporary drinks. Guests can get involved, attempting to hide their smuggled liquor or just enjoy watching the show. Reviewers, such as Emmanuel_Z, appreciate the “play-acting” and mention how it makes the evening feel lively and energetic. Many highlight the high quality of the drinks, praising how the actors keep the atmosphere fun, engaging, and sometimes hilarious.

Timing-wise, the experience lasts about 1 hour 45 minutes, giving plenty of time to relax, sip, and chat without feeling rushed. The group sizes are capped at 50, maintaining an intimate yet lively environment where everyone can participate. The venue’s proximity to public transportation makes it easy to reach, and the ticket price of around $66.58 per person reflects a good balance considering the theatrical entertainment, the venue’s unique decor, and the personalized cocktails.

What Sets Alcotraz Apart?

Many guests mention the attention to detail — from the authentic prison setting to the role-playing staff. The set design, with metallic cells that mimic a real jail, adds a fun visual element that enhances the overall experience. The actors stay in character, making it feel like a true “behind bars” adventure, and many reviewers like Rosalie_S have mentioned how “friendly” and “entertaining” the staff are.

A standout feature noted in reviews is the opportunity for photos. The orange jumpsuits and prison backdrop make for great pictures, especially for social media. Guests also appreciate that the experience is Covid-safe, with the staff maintaining good protocol while still delivering high-energy performances.

The Value of the Experience

At roughly $66.58, this experience offers a lot more than just a few cocktails. You’re paying for the theatrical entertainment, the chance to be part of a fun role-play, and the opportunity to customize your drinks. Many reviews echo this sentiment, with guests expressing how much fun they had and how they’d recommend it for special occasions, dates, or group outings.

However, one point to consider is the need to bring your own base liquor. If you’re traveling light or forget, this could be a slight inconvenience. But, for most, it’s a minor detail that adds an element of personalization and control over your drink choices.

Who Will Love Alcotraz?

This experience is perfect for curious drinkers, fans of theatrical or themed bars, and groups looking for something different. It’s especially fun for celebrations, bachelor/bachelorette parties, or just those wanting a memorable night with friends. The immersive aspect makes it suitable for adults of all ages, but it’s best suited for those comfortable with role-play and playful mischief.

Final Thoughts

Alcotraz offers a refreshing twist on the typical night out in London. By blending theatre, humor, and custom cocktails within an authentic-looking jail setting, it creates a memorable experience that many reviewers have described as “brilliant” and “so much fun.” The venue’s attention to detail and engaging staff elevate the event beyond a simple cocktail evening, making it a standout activity for those seeking something quirky and entertaining.

While the requirement to bring your own spirits might be a small hurdle, it’s also an opportunity to personalize your drinks and truly make the experience your own. The mix of interactive play and well-crafted cocktails offers excellent value for the price, especially given the positive reviews and high ratings.

Overall, Alcotraz is best suited for adventurous spirits, groups of friends, or couples eager for a night of laughs, creativity, and good drinks. It’s a fantastic way to see a different side of London’s vibrant nightlife scene — one that’s unlikely to be forgotten.

FAQ

Do I need to bring my own liquor?
Yes, you should bring your own base spirits like gin, rum, or whisky if you want to enjoy the full range of cocktails. Only one bottle per group is generally necessary unless you prefer different spirits.

How long does the experience last?
The activity lasts approximately 1 hour 45 minutes, giving enough time to enjoy the theatre, mingle, and sip your drinks.

Is it suitable for all weather conditions?
Yes, since the experience takes place indoors, it’s a great option for rainy days or when you prefer an air-conditioned evening.

What is the setting like?
Expect authentic metallic cells, prison jumpsuits, and a dark, atmospheric environment that feels like stepping onto a Hollywood prison set.

Can I take photos?
Absolutely. The jumpsuits and prison backdrop make for fun photos, perfect for sharing on social media.

Is it family-friendly?
No, this is an adult-only experience, typically best for those over 18, considering the theme and alcohol involved.

How do I reserve tickets?
You can book in advance online; the experience is popular and often booked 29 days ahead. After booking, they’ll try to secure your preferred date and time.

In summary, Alcotraz is a highly entertaining and original way to enjoy London’s nightlife, especially if you love a bit of comedy, role-play, and personalized cocktails. Whether you’re celebrating a special occasion or just looking for a genuinely different evening, this experience is worth considering for your London visit.