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Enjoy a personalized Florence food tour with a local expert, sampling delicious treats, market stalls, and wine—all in just 2-3 hours of authentic flavor.
If you’re craving an authentic taste of Florence beyond the usual tourist spots, this private food tour with Martina might just be your perfect match. Combining the intimacy of a small group experience with expert guidance, this 2 to 3-hour culinary journey promises a delightful exploration of local flavors, markets, and regional wines. What makes this tour stand out is Martina herself — a passionate local with a knack for sharing Florence’s culinary secrets in a relaxed, personalized way.
We love how the tour emphasizes genuine, small-scale tastings rather than touristy gimmicks. However, it’s worth noting that the tour is quite food-heavy — so arriving hungry is definitely recommended. If you’re someone who appreciates authentic dishes, lively markets, and expert insights, this experience suits travelers who want a deeper understanding of Florence’s food scene than just grabbing a quick bite. It’s also perfect for those seeking a private, customizable experience that fits easily into a busy itinerary.
One possible consideration? If you’re interested in visiting the main tourist sights like the Duomo or Uffizi, this tour focuses more on local markets and small eateries, so it might not be suitable if the highlights of Florence are your main goal. But for a relaxed, flavorful adventure, it hits the spot.

Your journey begins at the Basilica of Santa Croce, a stunning and centrally located landmark that doubles as your meeting point. Martina, your local guide, greets you here, setting the tone for a friendly, engaging experience. Since the Basilica itself doesn’t require an entrance fee for the meeting, it’s an easy, accessible spot to locate your guide before the flavorful adventure begins.
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The core of this experience is exploring Florence’s vibrant local food scene through a series of thoughtfully chosen stops, each designed to showcase regional specialties and local culture.
Stop 1: A Traditional Italian Bakery
The tour kicks off with a visit to a renowned bakery where you’ll sample some classic Italian baked goods. Think fresh, warm bread, perhaps a flaky pastry, or a sweet treat — all crafted with local ingredients. This is a great way to set your palate for what’s ahead, and it highlights Italy’s long-standing baking traditions.
Market Exploration at Sant’Ambrogio
Next, you’ll head to Sant’Ambrogio Market, a favorite among locals for its lively atmosphere and authentic offerings. Here, Martina guides you through the stalls, introducing you to vendors and their specialty foods. Expect to taste a variety of items — from cured meats and cheeses to fresh produce and regional delicacies. The market’s lively buzz and personal interactions make it a memorable part of the afternoon.
One reviewer mentioned how Martina’s local knowledge made navigating the market effortless, and her selection of vendors was “perfect.” This suggests you’ll get a curated experience rather than just wandering aimlessly through stalls.
Sampling Regional Food and Wine
Throughout the market visit, you’ll enjoy sampling different dishes — some small bites, some more substantial snacks — paired with two glasses of local wine. The wine pairing is a thoughtful touch, giving you a taste of Tuscany’s famed wine culture. Reviewers appreciated the quality and variety of the wines, with many noting that Martina’s choices enhanced the tasting experience significantly.
Additional Stops and Tastings
Depending on the timing (morning or afternoon), Martina will take you to different locations but will ensure you still get to enjoy the same authentic food and drinks. This flexibility is particularly helpful if you’re visiting on a Sunday or later in the day when the market closes early.
What sets this tour apart is Martina’s combination of deep local knowledge and warm personality. Multiple reviews highlight how she made the experience engaging — her humor, insights into the history of the dishes, and personal anecdotes added richness to the tastings.
One participant pointed out that Martina was “the perfect mix of knowledge and great personality,” and others appreciated her help in understanding what they were tasting. She even assisted with basic Italian lessons, which adds a fun, educational twist to the experience.
The range of tastings is impressive. Most reviews mention 5-6 different foods, which is quite generous for a 2-3 hour tour. Expect items that reflect Florence’s culinary traditions, such as cured meats, cheeses, local bread, and regional snacks. The wine, typically two glasses, complements the flavors without overwhelming, making it suitable even for casual wine drinkers.
Several reviewers noted that the portions are plentiful and that arriving hungry is best — one even said, “It’s a lot of food, but so worth it.” This is not a quick snack tour; it’s a full tasting experience that allows you to savor the flavors and learn about their origins.
At $200 per person, the cost might seem high, but considering the personalized nature, expert guidance, and quality tastings, many see it as good value. It’s designed as an intimate experience, with only your group participating, which means plenty of opportunities for questions and interaction.
The tour is flexible, offering either morning or afternoon slots to fit your schedule. Since it ends back at the starting point, you can easily incorporate it into a broader sightseeing plan.
While hotel pick-up and drop-off aren’t included, the meeting point at Santa Croce is near public transportation, making it accessible. Reviewers found the meeting instructions clear, and the tour’s organization smooth.
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This experience is ideal for travelers who want to go beyond the typical tourist food spots and get a real taste of Florence’s local life. It’s particularly suited for people who appreciate small, curated tastings, engaging guides, and a relaxed pace. If you’re interested in regional wines, local markets, and authentic bites, this tour provides a comprehensive, enjoyable glimpse into Florence’s culinary landscape.
This private Florence food tour offers a genuine, flavorful insight into the city’s culinary traditions. It’s especially suited for food lovers, curious travelers, or anyone wanting a more personal experience than a group tour. The flexibility, expert guidance, and focus on authentic, regional foods make it a fantastic choice for those wanting to taste Florence’s best without the crowds or rush.
If you’re after a deep dive into local flavors and a chance to interact directly with vendors, Martina’s tour is a culinary highlight that won’t disappoint. Whether you’re visiting Florence for the first time or want to deepen your appreciation of regional cuisine, this experience offers a memorable, tasty journey through one of Italy’s most beloved food cities.
Is this tour suitable for vegetarians?
The tour focuses on local meats, cheeses, and market items, so vegetarians should check with the provider beforehand for specific options, but most tastings likely include meat or dairy.
Can I join this tour if I only speak a little Italian?
Yes. Martina’s guidance is clear, and her friendly, approachable manner makes understanding easy, even if your Italian is limited.
How long does the tour last?
Approximately 2 to 3 hours, depending on the pace and group size.
Is this tour available on Sundays?
Yes, but the market is closed on Sundays. Martina will have you try the same foods and drinks at different locations on that day.
What’s included in the price?
The fee covers the private guided tour, five to six food tastings, two glasses of wine, and all fees and taxes.
Are there any additional costs?
Not if you stick to the tastings and wine provided. Extra drinks or souvenirs are not included.
Do I need to book in advance?
Yes, it’s recommended to book about 83 days in advance, especially if you want a specific time slot.
This Florence food tour with Martina offers more than just tasting — it’s an immersive, personalized peek into local life and flavors. Perfect for foodies, culture enthusiasts, and anyone eager to try authentic Italian cuisine in a friendly, relaxed setting.