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Discover London's hidden corners with The Hunt for the Cheshire Cat, an engaging self-guided treasure hunt blending puzzles, landmarks, and Alice in Wonderland magic.
Exploring London can sometimes feel like wandering through a maze of familiar sights. That’s where The Hunt for the Cheshire Cat by HiddenCity offers a refreshing twist. This self-guided, Alice in Wonderland-themed mobile adventure combines puzzles, landmarks, and secret locations for a playful way to see the city differently. With a perfect 5.0 rating from nearly 200 reviews, it’s clear this experience resonates with many.
What we love most is how this tour transforms sightseeing into an interactive mystery. It’s smart, fun, and flexible enough to suit all ages—whether you’re a puzzle lover, a family looking for a memorable day out, or a group of friends craving some friendly competition. That said, one thing to consider is that this activity requires a mobile device and a UK, US, or Canadian phone number to participate, so travelers from abroad should check compatibility beforehand.
This tour is best suited for travelers who enjoy a mix of exploration and brainteasers. If you like uncovering hidden city gems, solving riddles at your own pace, or just want a lively way to explore London outside the typical tourist trail, you’ll find plenty to love here.
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The adventure kicks off at The Coal Hole, located at 91-92 Strand—a centrally positioned spot that’s easy to access via public transportation. The experience then unfolds over approximately 3 to 4 hours, during which you’ll traverse central London in a scavenger hunt-style quest.
Each stop along the route reveals a new clue, often delivered through a mobile message—think WhatsApp calls, riddles hidden in envelopes, or puzzles tucked into books. These clues lead to a mix of landmarks, secret locations, trendy stores, and eateries (note: food and drinks are at your own expense). The interactive clues are designed to be challenging yet achievable, with some reviewers noting that the puzzles can make you think hard, but with a bit of teamwork, everyone can solve them.
The journey also features break points where you can pause to grab a snack or a drink, which helps keep energy levels high during the adventure. Teams of 2–6 players can go at their own pace, and larger groups can split into multiple teams—adding a head-to-head competitive element if desired.
While the tour’s starting point is in the heart of central London, it’s the lesser-known spots that make this experience shine. Reviewers have highlighted discovering parts of London they’d never visited before, often away from the usual tourist crowds. This is especially appealing for those who already think they’ve seen it all.
The clues seem meticulously planned, with some reviewers praising their creativity—envelopes, books, and even interactions at local pubs add layers of authenticity and fun. One reviewer noted that the clues are “cryptic enough to feel like you’re at the Mad Hatter’s tea party,” which captures the whimsical spirit of the tour.
The puzzles are a core feature, and they’re described as clever and varied. Some are riddles, others involve decoding messages or solving visual puzzles. Many reviewers mention that the tasks are “challenging but achievable,” which strikes a good balance. A family with a 10-year-old, for example, found it engaging and just the right level of tricky, making it an inclusive activity for different ages.
The clues and activities foster teamwork, making this ideal for groups of friends, families, or even colleagues looking for a team-building experience. The clever inclusion of interactive elements—like puzzles that involve real-world interaction—means you’re not just walking around but actively engaging with your environment.
Priced at just over $40 per person, this tour offers a lot of entertainment for the cost. Considering the time commitment (around 3 to 4 hours), you’re paying roughly $10 to $13 per hour for a personalized, puzzle-based exploration. Many reviewers noted that they walked over 20,000 steps, which makes it a great way to get some light exercise while sightseeing.
The fact that you can choose your pace, take breaks, and explore at your leisure adds to the perceived value. Plus, the inclusion of lesser-known spots means you’re getting a more authentic, less touristy experience of London.
The tour’s meeting point is conveniently located near major public transportation routes, making it easy to access from anywhere in the city. Operating hours are Monday to Friday from noon to 6 pm, giving plenty of flexibility, though booking in advance is recommended—on average, travelers book about 35 days ahead, highlighting its popularity.
A key consideration is that the experience is private, meaning only your group participates, which guarantees a personalized adventure. The tour is suitable for most travelers, including those with service animals, and involves minimal physical difficulty—just be prepared for some walking and puzzle-solving.
If you’re someone who enjoys riddles, treasure hunts, or discovering hidden corners of a city through interactive storytelling, this tour will delight you. It’s perfect for families with kids (around age 10 and above), groups of friends, or couples who want a memorable day that combines sightseeing with a bit of brainwork.
History buffs or those unfamiliar with London’s lesser-known sites will find this a perfect way to explore areas beyond the usual landmarks. Plus, if you’re a fan of Alice in Wonderland, the whimsical theme will add an extra layer of charm to the quest.
However, those seeking a guided tour with a live guide might find this format less suitable. It’s a self-guided experience that relies on your team’s problem-solving skills and mobile device.
This self-guided adventure by HiddenCity strikes a lovely balance between fun, challenge, and discovery. It’s a fantastic way to add a dash of playful mystery to your London trip without the need for a tour guide or large group. The flexibility to go at your own pace, combined with the creative clues and lesser-known sites, makes it an unforgettable activity for puzzle lovers and explorers alike.
Since the experience is highly rated and praised for its clever design and immersive stops, it’s clear that many find real value in it. It’s especially well-suited for those who enjoy interactive adventures, are up for light walking, and want to see a side of London most travelers miss. Whether you’re visiting London for the first time or are a local looking for a new way to rediscover your city, this tour offers a charming and engaging challenge that won’t disappoint.
How long does the tour last?
The experience takes approximately 3 to 4 hours, depending on your pace and how long you spend at each stop.
Where does the tour start?
It begins at The Coal Hole, located at 91-92 Strand in central London.
Is this tour suitable for children?
Yes, many reviewers with 10-year-olds enjoyed the puzzles, but it’s best suited for those who can handle some problem-solving and walking.
Can I pause the game?
Yes, you can pause the game whenever you like, making it flexible to fit into your schedule.
What is included in the price?
The ticket includes the self-guided, mobile-based treasure hunt. Food and drinks at the stops are at your own expense.
Are group sizes limited?
You can play in teams of 2-6 players. Multiple teams can be formed for larger groups to compete.
Do I need a specific phone or app?
A mobile phone with UK, US, or Canadian number is required. The tour uses a mobile ticket system to deliver clues.
Is the tour accessible via public transportation?
Yes, the starting point and many stop locations are near public transit options.
What if I cancel?
You can cancel for free up to 24 hours in advance, and receive a full refund. Cancellations less than 24 hours beforehand are not refundable.
This tour offers a playful, offbeat way to see London—perfect for puzzle enthusiasts, young explorers, or anyone wanting to add some mystery to their sightseeing. It’s a clever, well-organized experience that promises a memorable day uncovering the city’s hidden stories and secret corners.