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Discover the magic of Harry Potter in New York with immersive broomstick flying, authentic souvenirs, and exclusive experiences tailored for fans.
If you’re a Harry Potter fan visiting New York, the Harry Potter New York Store Experience promises a day filled with magic, adventure, and a touch of wizardry. With a combination of interactive activities, exclusive merchandise, and behind-the-scenes insights, this experience aims to bring the wizarding world closer to fans in the heart of the Big Apple. While it’s not a sprawling theme park, it offers a neat blend of entertainment and shopping for those enchanted by the series.
One of the standout features is the Green Screen Broomstick Experience, where guests can fly over Hogwarts and other iconic locations—think Quidditch matches and the Knight Bus. We love that it combines visual effects with a fun, interactive photo opportunity that you can keep as a magical souvenir. However, the experience is priced at $39 per person, which for some may feel steep considering the size of the experience and the options available.
This tour tends to suit die-hard Harry Potter fans or those craving a unique, photo-worthy adventure in Manhattan. It’s also ideal for families or groups who want a more playful, less traditional museum or shop visit. Keep in mind, it’s a small-group experience limited to only 10 participants, which helps ensure a more personal, engaging session. If you’re looking for a quick, immersive Harry Potter fix during a busy New York trip, this experience might be just right.
Shoppers can discover New York City's markets and boutiques through these guided experiences
The Green Screen Broomstick Flight
The core of this experience is the green screen flying adventure. Guests are guided through a short briefing, then don a broomstick prop before being digitally transported over Hogwarts, soaring past the Knight Bus, Quidditch matches, and other magical landscapes from the series. Many reviewers, like Melanie, mention that the broom riding video is a highlight—”great” and “better than Universal in Florida” were common sentiments. The experience is crafted for fun, not for thrill-seekers, but it’s engaging enough to leave a lasting impression.
Photo & Video Packages
Guests are encouraged to prepare their best pose for the camera. Photos and videos can be purchased afterward. Having a professional media shot of yourself flying over Hogwarts adds a fun keepsake to share with friends or hang on your wall. This is especially popular among reviewers such as Caroline, who loved the chance to capture a magical moment.
Souvenir Bundle & Exclusive Merchandise
Booking in advance gives you access to a bundle of fan-favorite items. This includes the Harry Potter New York Griffin Wand, a souvenir pin, and a chocolate frog—classic treats for any Potterhead. Emma highlights that the bundle “was a fantastic package,” emphasizing the value of combining souvenirs with the experience itself. You can also personalize certain items at the “Things That Must Be Named” section, like engraving a wand or embroidering a House robe, making your visit more special.
Enjoying the Store & Collectibles
Post-experience, visitors can gaze at the impressive Fawkes display and explore one of the largest collections of Harry Potter and Fantastic Beasts products in a single location. The store is packed with exclusive merchandise, some only available in the New York shop. For fans, this is a treasure trove—whether you’re after apparel, collectibles, or unique gifts.
Additional Marvels & Photo Opportunities
For a bit of fun, there’s a photo opportunity where you can stand in Hagrid’s shoes and see how you measure up as a half-giant. Personalized experiences, like wand engraving and journal embossing, add a layer of customization to your visit.
At $39 per person, this experience isn’t the cheapest option in town, but it offers a few unique perks. The photo and video packages, along with exclusive merchandise, add to the overall value, especially if you’re a dedicated Harry Potter fan. The small group size ensures personalized attention, which can make the experience feel more special. Reviewers like Melanie and Caroline mention that the cost is justified by the engaging, photo-worthy experience and the quality of the souvenirs.
However, some travelers might find the experience somewhat limited if they’re expecting a full-fledged theme park or extensive tour. It’s more of a snapshot into the wizarding world—focused on fun, photos, and memorabilia rather than deep immersion.
For Harry Potter fans craving a playful, interactive experience in New York, this store and broomstick flight combo offers a satisfying taste of magic. It’s a particularly good choice for those who love capturing moments on camera, collecting exclusive merchandise, and experiencing something a little different from the usual tourist spots. The small group setting and personalized souvenirs make it feel special and more intimate than a generic museum visit.
While the experience may not satisfy someone seeking a deep dive into the lore or a sprawling theme park, it’s a fun, memorable outing for fans eager to step into their favorite wizarding scenes. The cost is reasonable considering the included media and exclusive items, making it a worthwhile purchase for the true Harry Potter enthusiast.
If you’re visiting New York and want to add some magic to your trip, this experience is worth considering—especially if you’re after great photos, unique souvenirs, and a fun, lighthearted adventure. Just remember to book ahead, arrive prepared, and enjoy the wizarding world right in the middle of Manhattan.
How much does the experience cost?
It costs $39 per person, which includes the broomstick flight, media, and an ice-cold Butterbeer.
What’s included in the souvenir package?
The package features a Harry Potter New York Griffin Wand, a souvenir pin, a chocolate frog, draft Butterbeer, and Butterbeer ice cream.
Do I need to book in advance?
Yes, booking in advance is recommended to secure your preferred time slot and bundle options.
Is the experience suitable for children?
While specific age restrictions aren’t detailed, the small group setting and fun activities suggest it’s suitable for kids who enjoy Harry Potter. Check with the provider if you have young children.
Can I take photos during the broomstick experience?
Yes, photo and video packages are available for purchase. Guests are encouraged to pose for photos during the flight.
How long does the entire experience last?
The experience duration varies, but it’s designed to be a quick, engaging activity within a single day, with specific start times available when booking.
What if I want to personalize my merchandise?
You can personalize items such as engraving a wand or embossing a journal at the “Things That Must Be Named” section.
Is this experience good value for the price?
Many reviewers find the inclusion of media, souvenirs, and the intimate group setting worth the $39 price point, especially for fans.
Are there any extras or add-ons?
Yes, photo and video packages, as well as exclusive merchandise, are available for purchase on-site or in advance.
This charming experience in New York offers a delightful way to bring Harry Potter’s world to life, especially for those eager to capture fun photos and take home exclusive keepsakes. Whether you’re new to the series or a seasoned fan, it’s a sweet, well-organized outing that adds a sprinkle of magic to your city adventures.