The Top 7 Traverse City Wine Tours

Traverse City is a top spot for wine lovers thanks to its scenic vineyards and friendly winery communities. Unlike many wine regions, Traverse City offers a wide variety of experiences that cater to different preferences—from luxurious private tours to lively group outings. Its proximity to Lake Michigan creates a unique climate that produces diverse wines, from crisp whites to bold reds. Whether you’re looking for a relaxed afternoon, a sunset experience, or an exclusive proposal setting, Traverse City has something to satisfy your wine curiosity.

In this guide, you’ll find a detailed overview of the 15 best wine tours in the area. From guided bus tours to private VIP experiences and non-bus luxury trips, each offers a distinct way to explore Traverse City’s wineries. We’ve included tours that focus on different parts of the region—Old Mission Peninsula and Leelanau Peninsula—and feature various amenities like sunset views, distillery visits, and even marriage proposal packages. Preparation is key, so read on to find the perfect tour for your wine adventure.

1. 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula

This Leelanau Peninsula Wine Tour offers a relaxing five-hour trip to four popular wineries with all transportation taken care of. Priced at $79.99 per person, it’s a great way to explore without the bother of arranging rides or reservations. The tour visits Black Star Farms, where you can wander their 160-acre estate and taste over 50 wines, including European-style brandies. The wineries are chosen for their scenic views and high-quality offerings.

What makes this tour stand out is the included winery reservations—no waiting in lines or worrying about booking. It’s perfect for those who want a convenient, stress-free way to sample top Leelanau wines while enjoying a comfortable, informative ride. With reviews consistently at 5 stars and an average of 331 reviews, it’s clearly a popular choice. The tour ends just in time for you to find a nearby restaurant for dinner on your own.

Bottom Line: An excellent choice for first-timers or those seeking an easy, well-organized day with four wineries and no reservations hassle.

2. NON BUS 4 Winery Traverse City Wine Tour on Old Mission Peninsula

For a more personalized experience, the Non-Bus 4 Winery Traverse City Wine Tour on Old Mission Peninsula is a top pick. At $68.00 per person, the tour runs about four to five hours and features a luxury GMC Yukon rather than a standard bus. It’s ideal for those who want a VIP, intimate vibe with no crowds.

This tour visits Hawthorne Vineyards, where you can buy flights and enjoy views from a high bluff, and Bowers Harbor Vineyards, known for their diverse wines and scenic estate. The guides, described as wine connoisseurs, share detailed insights, making the experience educational and engaging. The small-group setting and luxury transport ensure a relaxed pace, perfect for couples or small groups looking for a tailored experience.

Reviews praise the attentive guides, high-end vehicles, and stunning scenery. One reviewer called it “the best private wine tour I’ve had,” emphasizing the VIP treatment.

Bottom Line: Best suited for small groups who want a luxurious, private feel with expert-guided tastings.

3. Designated Driver TC – We Drive Your Car – Private TC Wine Tour

If you’re comfortable with your own car but want the convenience of a driver, the Designated Driver TC offers a personalized, flexible experience for $184.50 per person. You control where to go, and the driver handles all the logistics, making it ideal for groups who want freedom without the hassle of driving.

The tour includes tips on local dining and attractions, making it a well-rounded day. While it doesn’t specify exact wineries in the description, it’s perfect for those who want a customized itinerary with the comfort of knowing a knowledgeable driver is behind the wheel. The private aspect means you can craft your perfect day in Traverse City, whether stopping at particular wineries or exploring nearby breweries and distilleries.

Reviews highlight the professionalism and friendliness of the drivers, with one noting the ease of having their wine purchases packed in the car afterward.

Bottom Line: Suitable for groups with a vehicle who want a flexible, private experience with personalized guidance.

4. 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula

This sunset tour visits three top-rated wineries, with the highlight being the stunning views of the bay as the sun dips below the horizon. For $74.99, it’s a four-hour ride in a limo-style bus, making it a classy way to experience Old Mission’s best.

You’ll taste wines from Bowers Harbor Vineyards, with their extensive selection, and Chateau Chantal, renowned for its panoramic views and estate amenities. The tour includes the chance to purchase bottles to enjoy during the sunset and even visit a converted horse farm turned vineyard. The focus on the scenic aspect makes it popular among couples and small groups seeking a memorable evening.

The reviews reveal high satisfaction, especially with the guide and the picturesque setting. One reviewer said, “The sunset was breathtaking, and the guides kept everything relaxed and fun.”

Bottom Line: Great for a romantic evening or sunset-watching with excellent wine and stunning vistas.

5. NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour

This sunset tour offers the unique experience of visiting three wineries and an optional distillery in a luxury SUV for $68.00 per person. Spanning about four to five hours, it’s designed for those who want a premium, intimate experience without the crowds.

The itinerary includes Hawthorne Vineyards and Bonobo Winery, both known for their quality wines. The tour’s focus on scenic views and local tastings makes it especially attractive for couples or small groups wanting a leisurely, scenic experience. It has consistently excellent reviews, with people praising the guide’s knowledge and the peaceful atmosphere.

This tour is suited for travelers who appreciate flexibility, luxury transport, and a focus on wine and spirits.

Bottom Line: An ideal choice for those seeking a luxurious, customizable sunset wine experience with a relaxed pace.

6. NON BUS Traverse Sunset Wine Tour 3 Winery Old Mission Peninsula

For a slightly shorter, more focused experience, this 3-winery sunset tour at $68.00 is a convenient way to savor Old Mission’s best. Duration is around three to four hours, with pickup and drop-off in a luxury SUV.

It visits Hawthorne Vineyards and Bonobo Winery, with the flexibility to enjoy wine, champagne, and local snacks during the scenic drive. The tour’s small size and luxury transport make it perfect for those who want an upscale, intimate experience without the longer commitments.

One review describes the guide as “amazing,” highlighting the high level of service and beautiful views.

Bottom Line: Best for travelers wanting a shorter, scenic sunset tour with personalized service.

7. Andie’s NON BUS 4-winery Traverse Leelanau Peninsula Wine Tour

For those seeking a VIP experience on the Leelanau Peninsula, Andie’s 4-winery tour at $199.00 per person is hard to beat. Led by expert guides, it offers a leisurely visit to boutique wineries like Shady Lane Cellars with its boutique vibe and Rove Winery.

This tour emphasizes personalized service and inside knowledge of the wineries, with a focus on quality over quantity. It’s ideal for wine enthusiasts wanting a curated experience, with stops at scenic wineries and plenty of time to savor each bottle. The small-group format and luxury transport ensure a refined, intimate day.

Reviews mention how the guides share detailed wine knowledge, making it a favorite for serious wine lovers. One reviewer called it “a very fun day,” praising the relaxed pace and expert guidance.

Bottom Line: Perfect for connoisseurs who want to explore boutique wineries with a knowledgeable guide.

How to Choose

When selecting the right wine tour in Traverse City, consider your budget, desired level of luxury, and interest in specific regions. For a stress-free, all-inclusive experience, the 5-Hour Traverse City Wine Tour offers great value. Those looking for VIP treatment should check out Andie’s VIP Leelanau Peninsula Tour, which emphasizes personalized service.

If you prefer self-guided flexibility with a driver, the Designated Driver TC is ideal. For sunset lovers, the Old Mission Sunset Tour and Sunset Wine & Distillery Tour combine scenic views with relaxing tastings.

Booking early is advisable, especially for popular tours like the 4-winery Old Mission Peninsula tour and private VIP options. Think about whether you want a guided bus tour, a luxury private experience, or a self-driving adventure—each has its own appeal.

In summary, Traverse City offers a diverse lineup of wine tours tailored to different preferences. If you’re after convenience and value, the guided bus tours are excellent. For those seeking special moments or a personal touch, private VIP or luxury SUV tours shine. And for flexibility and control, consider hiring a designated driver or customizing your own itinerary. Whatever your style, booking early guarantees a seat in these highly-rated experiences—so start planning your Michigan wine escape today.