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Explore Madeira’s stunning east coast on an open-roof 4x4 safari. Enjoy scenic views, local villages, waterfalls, and cultural sites for a memorable day out.
Madeira Safari – East of the Island: A Detailed Look at an Unforgettable Adventure
If you’re visiting Madeira and craving a way to experience the island’s breathtaking scenery beyond the usual sightseeing, the Madeira Safari – East of the Island promises an adventure packed with spectacular views, local culture, and plenty of fun. This 7-hour tour, offered by Ilha Tours, takes you along ancient roads in an open-roof 4×4, giving you a front-row seat to the island’s lush landscapes and charming villages. With a consistently high rating of 4.5 out of 5 from travelers, it’s clear that many find this safari to be a worthwhile way to explore Madeira’s east coast.
One of the biggest draws? The open-roof vehicles mean you’ll have endless opportunities to snap photos and really soak in the sights without glass or screens blocking your view. Plus, the tour covers a wide variety of stops—from rugged mountain peaks to traditional markets—providing a well-rounded experience of Madeira’s diverse scenery and culture. However, since most of the reviews highlight the knowledgeable guides and stunning views, it’s worth noting that the trip might be less engaging if you’re seeking a more relaxed, less bumpy experience.
This safari is best suited for travelers who love a mix of adventure and culture—those who aren’t afraid of a little off-road excitement and enjoy uncovering local traditions. It’s also ideal if you’re short on time but want to see a substantial slice of the island’s east side. If you value expert guides and well-organized outings, this could be a standout choice for your Madeira itinerary.


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One of the main highlights of this tour is riding in open-roof 4x4s, which makes a noticeable difference in how you experience Madeira. You’re not just looking at the scenery through a window; you’re physically immersed in it. Reviewers like Pamela describe the ride as “exhilarating” and “a lot of fun,” emphasizing how the open design allows for perfect photo opportunities and a true sense of adventure. The open-air aspect also keeps the tour lively and engaging, especially on a clear day when the views stretch for miles.
Stop 1: Santana – This quaint village is famous for its traditional A-frame houses with thatched roofs, making it a highlight for those interested in local architecture. Pamela mentioned that the day was “absolutely fabulous,” partly thanks to these charming sights. Here, you can wander around small markets and see artisans at work in traditional factories.
Poiso and Arieiro’s Peak – These mountain stops offer some of the most dramatic scenery on the island. From Poiso, you get breathtaking views of the lush valleys below. Arieiro’s Peak, one of Madeira’s highest points, provides a spectacular panorama, often with clouds swirling around the summit. Andrew called the tour “brilliant,” noting how the knowledge from Guide Victor made these stops even more interesting.
Ribeiro Frio – Known for its lush surroundings and trout farm, this area is perfect for nature lovers. Expect peaceful woods and a chance to hear about Madeira’s flora and fauna from your guide.
Faial, Porto da Cruz, and Ponta de São Lourenço – These spots showcase Madeira’s rugged coastline and volcanic landscape. Ponta de São Lourenço, in particular, offers a dramatic cliffside walk with sweeping ocean views—ideal for postcard-worthy photos.
Beyond natural beauty, the tour emphasizes Madeira’s cultural identity. You’ll get a glimpse of traditional markets and factories that produce local goods, giving you context about the island’s lifestyle. Such stops are often praised by travelers like Pamela, who appreciated the opportunity to learn about the people and history behind the scenery.
The tour kicks off at 9:00 am from Funchal, with pickup options available to simplify logistics. The total duration is approximately 7 hours, which is a good length to cover multiple sights without feeling rushed. The small group size—no more than 16 travelers—means you’ll have space to ask questions and enjoy a more intimate experience.
Reviewers consistently mention the guide, Victor, as a standout feature. His friendly manner, knowledge, and ability to keep the trip interesting are frequently highlighted. Andrew describes him as “excellent,” saying he made the scenery so interesting, which adds tremendous value to the experience. A good guide can turn a scenic drive into a storytelling session, deepening your understanding of Madeira’s mountains, villages, and local traditions.
At just over $62 per person, this tour offers good value considering the length, variety of stops, and the guided expertise. The included admission tickets and personalized attention enhance the overall package, making it a cost-effective way to see a broad swath of the east coast.

If you love adventure combined with cultural insight, this safari is perfect. It suits those who enjoy off-road exploration, scenic mountain vistas, and authentic local experiences. Families, couples, or solo travelers wanting an active, engaging day will find it rewarding. It’s also a good choice for people who appreciate guided tours that are both informative and fun.
Travelers who prefer a more relaxed, less bumpy experience might find the open-roof 4×4 rides a bit intense, especially if they’re prone to motion sickness. Weather can also influence the trip—since good weather is required, be prepared for potential cancellations in bad conditions, with the option for rescheduling or full refund.
Madeira Safari – East of the Island is a thoughtfully curated adventure that combines stunning scenery, local culture, and expert guidance into one memorable day. The open-roof 4×4 ride is its signature feature, allowing travelers to truly connect with the landscape while having fun. The stops are well-chosen, showcasing the best of Madeira’s natural beauty and traditional life, all driven by guides who know their stuff and love sharing their island.
For those seeking an active, engaging way to explore Madeira’s east coast—especially if you’re keen on photography, nature, and learning about local history—this tour offers a fantastic value. It’s best suited for travelers who don’t mind a little off-road excitement and appreciate insightful guides who bring the scenery to life.
Overall, a good mix of adventure, culture, and scenery makes this safari a highlight for many Madeira visitors.

What is the duration of the Madeira Safari – East of the Island?
The tour lasts approximately 7 hours, making it a full but manageable day trip from Funchal.
Is pickup included?
Yes, pickup is offered, which helps simplify your planning and ensures you’re ready to go at the scheduled start time.
What is the group size?
The maximum number of travelers is 16, providing a more personalized experience.
How much does the tour cost?
The tour is priced at $62.23 per person, offering good value considering the itinerary and included stops.
Are admission tickets included?
Yes, all admission tickets for stops like Santana are included in the price.
Is this tour suitable for children or families?
Most travelers can participate, but the off-road ride may be less comfortable for very young children or those sensitive to motion.
What should I wear or bring?
Since the vehicles have open roofs, it’s best to wear comfortable clothes, sun protection, and a camera. Bring water if needed, especially on warmer days.
Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the experience, with a full refund if canceled within that window.
What happens in case of bad weather?
The tour requires good weather to operate. If canceled due to poor conditions, you’ll be offered a different date or a full refund.
In summary, the Madeira Safari – East of the Island offers an exciting, scenic, and culturally enriching experience perfect for those who want to see Madeira from a unique perspective. Its combination of natural beauty, expert guides, and a lively off-road ride makes it a solid choice for adventurous travelers seeking authentic Madeira adventures.