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Explore Zaanse Schans with a guided beer tasting at Brouwerij HOOP. Sample four craft beers, learn about brewing, and enjoy light snacks in a relaxed setting.
Discovering the Charm of Zaanse Schans and Brewery HOOP’s Beer Tasting Experience
A visit to Zaanse Schans is often on the travel bucket list for those craving a taste of traditional Dutch culture, historic windmills, and picturesque scenery. Adding a beer tasting at Brouwerij HOOP to this experience turns a lovely day into a memorable one. This tour offers an engaging way to explore the local craft beer scene, learn about brewing processes, and enjoy some relaxed sampling—ideal for those who appreciate authentic flavors and a good story behind their drinks.
One of the aspects we really like about this experience is how knowledgeable guides walk you through each beer, explaining ingredients, brewing techniques, and flavor differences. The intimate setting of the brewery’s Experience Room creates a cozy, industrial-chic vibe that makes the tasting both educational and enjoyable. That said, a potential consideration is that this experience is not suitable for children under 18, so it’s best suited for adults looking for a laid-back, adult-oriented activity.
If you’re a lover of craft beer, appreciate behind-the-scenes insights, or simply want to add a local touch to your Zaanse Schans visit, this tour is a solid choice. It combines a scenic cultural setting with a genuine taste of Dutch brewing craftsmanship—perfect for curious travelers, groups of friends, or couples seeking a relaxed, delicious activity.


The 1-day tour at Brouwerij HOOP in Oud-Zaandijk is designed to appeal to beer lovers and curious travelers alike. We loved the way the brewery’s industrial ambiance blends with warm lighting, creating an inviting space that feels both modern and authentically Dutch. The focus of this experience is on giving participants a comprehensive understanding of craft brewing, from ingredients to unique flavor profiles, all delivered through the expertise of guides who clearly know their stuff.
What makes this tasting stand out is the curated selection of four signature beers, each representing different styles that showcase the brewery’s versatility. Whether you’re a seasoned beer enthusiast or a newcomer eager to learn, the guide will walk you through the nuances that make each brew special. Reviewers frequently mention the knowledgeable guides as a highlight, with one noting, “Our guide explained everything clearly and was very passionate about the beers.” This personalized touch adds value to the experience, making it more than just a casual tasting.
Another strong point is the pairing of beers with light snacks like bitterballen, a traditional Dutch snack, which not only enhances the flavors but also provides a true taste of local culture. The addition of nuts and a glass of water makes the tasting well-rounded, allowing your palate to reset between sips.
The cost of the activity includes four beer samples and snacks, plus the 10% discount at the shop. Considering the personalized guidance and the quality of the beers, many find this experience to be excellent value, especially if you’re keen to deepen your appreciation of craft brewing in the Netherlands. It’s a flexible experience too, with options to reserve and pay later, offering peace of mind in planning your day.
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The experience begins at the brewery’s main entrance, where your guide greets you warmly. The meeting point is easy to find, marked by the HOOP logo and the enticing aroma of freshly brewed beer. Since the tour lasts around an hour, it’s a compact yet comprehensive session that’s perfect for fitting into a day of sightseeing.
Once inside the Experience Room, the atmosphere immediately feels relaxed. The decor combines rustic industrial elements—exposed brick, metal pipes—with soft lighting, creating a cozy environment for tasting. Your guide, who may speak English, Dutch, or German, will introduce you to the brewery’s history and philosophy, emphasizing their passion for quality and innovation.
You will receive a curated tasting plank with four glasses, each holding a different beer style. The guide explains the ingredients, brewing techniques, and flavor notes of each brew, helping you understand what sets these beers apart. These are carefully crafted signature beers, and the guide’s insights help highlight their individual stories.
Throughout the tasting, you’ll enjoy light snacks like bitterballen, a Dutch fried snack filled with savory meat, which pairs beautifully with the beers. Nuts are also available to nibble on, and a glass of water is provided to help cleanse your palate—an important detail for appreciating each flavor.
The sampling process is leisurely, with plenty of time for questions and discussion. Many reviews mention the guides’ enthusiasm and expertise—one noted that the guide “really took the time to explain everything, and it made the experience much richer.” This focus on education ensures you leave not only with a full belly but also with a better understanding of craft brewing.
After the tasting, there’s the opportunity to browse the brewery shop, where you can purchase your favorite beers at a 10% discount. This is a great chance to bring home a bottle or two, extending the experience and supporting the local craft scene.

The tour is approximately one hour long, making it easy to incorporate into a half-day itinerary. The activity is wheelchair accessible, so most travelers with mobility concerns should be comfortable participating. The group size is typically small to ensure personalized attention, which adds to the relaxed atmosphere.
The experience is available in English, Dutch, and German, catering well to international visitors. Pricing includes the four tastings, snacks, and the discount at the shop—an attractive package when compared to standalone tastings or beers purchased at bars.
Cancellation policy allows for full refunds if canceled at least 24 hours in advance, offering flexibility in planning. You can reserve now without immediate payment, giving you the chance to secure your spot and organize your day around it.
This activity is ideal for adults who appreciate craft beer and want a behind-the-scenes look at Dutch brewing. It suits groups of friends, couples, or solo travelers seeking a relaxed, educational experience. Since children under 18 are not permitted, it’s best for adult travelers looking for a local, authentic activity.
Those interested in culinary traditions, local culture, or beverage craftsmanship will find this tour especially rewarding. If you’re seeking a fun, intimate way to learn about Dutch beer while enjoying a scenic setting, this experience checks all those boxes.
The Beer Tasting Experience at Brouwerij HOOP offers an engaging, authentic way to connect with Dutch brewing culture. The guided approach ensures you leave with not only a full belly but also a wealth of knowledge about what makes these beers special. The setting’s warm industrial charm, combined with the personable guides, creates a memorable atmosphere for both beginners and seasoned beer lovers alike.
The inclusion of light snacks, the opportunity to purchase your favorites with a discount, and the flexibility of booking make this a practical choice for travelers looking to add a unique, local touch to their Zaanse Schans visit. While it’s a focused experience—centered on beer—it also offers a genuine glimpse into Dutch craftsmanship and hospitality.
For those wanting a relaxed, educational, and tasty activity, this brewery tour delivers in spades. It’s a solid choice for anyone looking to enjoy a little local flavor while gaining a deeper understanding of craft brewing in the Netherlands.
Is this tour suitable for children?
No, this experience is only for participants over 18 years old, as it involves alcohol tasting.
How long does the tour last?
The tasting session typically lasts around one hour, making it easy to fit into your day’s plans.
Are guides available in multiple languages?
Yes, guides speak English, Dutch, and German, accommodating a variety of travelers.
Can I buy the beers I taste?
Absolutely. There is a brewery shop where you can purchase your favorite beers at a 10% discount.
Is the tour wheelchair accessible?
Yes, the experience is wheelchair accessible, ensuring most visitors can participate comfortably.
What’s included in the price?
The price covers four signature beer tastings, light snacks like bitterballen and nuts, and the 10% shop discount.
Do I need to pay upfront?
No, you can reserve your spot now and pay later, offering flexibility if your plans change.
This guided beer tasting at Brouwerij HOOP combines education, local flavor, and a friendly atmosphere—making it an experience worth adding to your Zaanse Schans adventure.