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Explore Ghent’s highlights with this guided city tour combined with authentic chocolate tastings, offering a tasty blend of culture, history, and Belgian sweetness.

If you’re planning a trip to Belgium and want a way to enjoy the city’s sights while indulging in some of its most famous treats, this Ghent: Guided City Tour with Chocolate Tastings might be just what you need. Priced at $78 per person, this 2-hour experience promises a delightful mix of sightseeing and chocolate sampling, led by a knowledgeable local guide. It’s a cozy, small-group adventure designed to give visitors an authentic taste of Ghent’s charm and its beloved chocolate culture.
What we really love about this tour is how it combines cultural exploration with culinary delights. The balance between sightseeing and tasting makes it perfect for those who want a relaxed, engaging experience without rushing through a packed itinerary. Plus, with 5 to 6 different chocolate tastings included, there’s plenty of variety to satisfy even the most passionate chocolate aficionados. However, a potential consideration is the pace—it’s a walking tour, so comfortable shoes are a must, and the tour isn’t suitable for very young children or those with mobility issues.
This tour is best suited for adventurous food lovers, history buffs interested in Ghent’s landmarks, and travelers who enjoy small-group, personal experiences. If you’re after a fun, taste-driven way to learn about Ghent—especially if chocolate is your kryptonite—this experience offers excellent value and a chance to see some of the city’s most iconic sights with a sweet twist.
If you prefer having a local expert, these guided Ghent experiences could work well

This tour offers an inviting way to discover Ghent’s vibrant city center while satisfying your sweet tooth. Starting at the Jacob Van Artevelde statue in Vrijdagmarkt, it’s impossible to miss. Your guide, equipped with a sign, will greet you with a warm welcome and brief introduction before setting off on a leisurely walk. From there, the route takes you through some of the most photogenic parts of Ghent, with stops at Graslei, Korenlei, the Saint Nicholas Church, Saint Bavo Cathedral, and the Ghent Belfry. Along the way, you’ll also visit Graffiti Street, renowned for its ever-changing urban art—a surprising surprise amidst the medieval architecture.
During this city exploration, your guide will weave stories about Ghent’s fascinating history, architecture, and local culture, adding context to each landmark. The reviews highlight guides like Sophie and Maria as particularly engaging and knowledgeable, with many visitors noting how their warmth and stories add to the experience. One reviewer mentions how Sophie made the city feel like being shown around by a Belgian friend, which speaks volumes about the personal touch these guides bring.
The core of the tour involves 5 to 6 chocolate tastings, each carefully curated to showcase different styles, flavors, and chocolatiers. These stops are thoughtfully chosen to highlight the diversity of Belgian chocolate, from traditional pralines to artisanal creations. Reviewers have raved about the broad range of flavors and styles, with some saying the tastings were “really good value for money” and “plenty of chocolate to satisfy a serious sweet tooth.”
Each tasting stop offers its own specialty, ensuring you won’t get bored. For those with a serious passion for chocolate, there are also special offers with some partners, allowing you to purchase more chocolate during the tour at discounted prices. This extra perk makes the experience not just fun, but also practical—an opportunity to stock up on Belgian chocolates to take home.
Beyond the chocolates, the tour’s sightseeing component is thoughtfully integrated. You’ll learn about the history behind Ghent’s medieval towers, the significance of the Belfry, and the stories linked to some of its iconic landmarks. For instance, the guide shares intriguing tales about the World Expo connection to Belgian chocolate, as well as the story of two Greek brothers whose passion for chocolate helped make one of them a worldwide name.
The Graffiti Street adds a modern touch, giving a glimpse into Ghent’s contemporary creative scene. The blend of the old and the new, the traditional and the trendy, makes this tour appealing to a wide range of travelers.
With a cost of $78, this tour offers solid value given the 5-6 tastings and personalized guiding. The inclusion of discounts and special offers makes it even more attractive, especially if you plan to buy chocolates during the stops. The small group size—limited to 10—ensures a more intimate experience, allowing for questions and interaction with the guide, which many reviewers appreciated.
Timing-wise, the tour lasts around 2 hours, starting from the central meeting point and ending back at the same spot. It operates rain or shine, so be sure to dress appropriately for the weather—comfortable shoes and weather-appropriate clothing are recommended. While the tour is not suitable for children under 12, pregnant women, or those with specific mobility challenges, it’s ideal for most adult travelers looking for a relaxed, engaging way to explore Ghent.
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Reviews consistently mention the guides’ friendliness and knowledge. Lesley Mary describes Sophie as “a lovely guide,” while others appreciated how Maria’s insights made the city come alive. The guides’ storytelling skills, combined with their passion for chocolate and Ghent’s history, create a memorable, authentic atmosphere that elevates the experience beyond just a tasting.

This Ghent Chocolate and City Tour truly suits those who enjoy combining cultural exploration with food. If you love discovering the stories behind landmarks and experiencing local flavors firsthand, you’ll find this tour rewarding. It’s especially ideal for foodies, first-time visitors, or couples wanting a relaxed, social activity.
However, if you’re after a fast-paced, large-group experience, or have mobility concerns, you might want to consider other options. Likewise, if chocolate isn’t your thing, this tour might be less appealing.

In essence, this guided tour is more than just a chocolate tasting—it’s a well-rounded introduction to Ghent, with a sweet twist. The combination of beautiful sights, engaging storytelling, and delicious treats makes it stand out as a memorable way to spend a couple of hours in this Belgian city.
The tour’s emphasis on authentic, local experiences, coupled with its affordability, offers great value. It’s a perfect choice for those who want to taste Belgium’s best chocolates while discovering the city’s enchanting streets and stories.
If you’re visiting Ghent, this tour is a fantastic way to indulge your senses, learn some fascinating history, and take home a few extra chocolates to savor later. Just remember to bring your walking shoes—and your sweet tooth.

Is the tour suitable for children?
This tour is not suitable for children under 12 years old. It’s designed for adults who can comfortably walk and enjoy the tasting experience.
Can I join as a solo traveler?
Absolutely. You can join the tour as an individual or a couple. No minimum number of participants is required, thanks to the small-group setup.
What should I bring?
Bring comfortable shoes, weather-appropriate clothing, and a passport or ID card (mandatory in Belgium). A small bottle of water is also recommended.
Is the tour accessible for people with mobility issues?
No, it’s not suitable for people with mobility impairments or back problems, as it involves walking around Ghent’s city center.
What happens in case of bad weather?
The tour operates rain or shine. Dress accordingly and be prepared for the weather conditions.
Can I buy additional chocolates during the tour?
Yes, at some stops, there are opportunities for discounts and special offers if you wish to purchase more chocolates.
How long does the tour last?
The tour lasts approximately 2 hours, starting at the Jacob Van Artevelde statue and ending back at the same spot.
Are the guides knowledgeable?
Yes, reviews highlight guides like Sophie and Maria as engaging, personable, and well-informed about Ghent’s sights and chocolate heritage.
Is advance booking necessary?
Booking in advance is recommended to secure your spot, especially during peak seasons. You can reserve with the option to pay later.
Embark on this flavorful journey that blends Ghent’s historic sights with its beloved chocolate. Whether you’re a seasoned chocoholic or just curious about Belgian culture, this tour offers a sweet and satisfying slice of Ghent life.