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Discover the secrets of chocolate making at La Fabbrica del Cioccolato in Milan with this engaging, informative tour featuring a virtual plantation, bean-to-bar process, and tastings.

If you’re a chocolate lover eager to see how your favorite sweet treat is crafted from start to finish, this Chocolate Experience at La Fabbrica del Cioccolato in Milan offers a fascinating glimpse into the world of bean-to-bar chocolate making. This intimate, guided tour combines cutting-edge technology, hands-on demonstrations, and tasting sessions — all within walking distance of Milan’s iconic Piazza del Duomo. It’s ideal for curious travelers who want to understand the craftsmanship behind premium chocolates, especially those interested in sustainable and artisanal methods.
One of the most appreciated aspects of this experience is the use of Virtual Reality 360° videos to simulate a Peruvian cacao plantation, making the journey feel both immersive and educational. The small group size — capped at 8 guests — ensures you receive plenty of personalized attention from knowledgeable guides. However, since the tour lasts about an hour, those seeking a more extensive chocolate-themed adventure might find it a little brief. Still, if you’re after an authentic, behind-the-scenes look at how fine chocolates are born, this tour suits most travelers well, from casual travelers to culinary enthusiasts.
Looking for more options in Milan? Here are some other experiences worth considering.
When you arrive at La Fabbrica del Cioccolato, you’re stepping into a space dedicated to celebrating and demystifying the art of chocolate making — specifically, the bean-to-bar process. Located just minutes from Piazza del Duomo, this workshop is a perfect addition to a day of sightseeing or a culinary-focused tour of Milan.
Your journey begins in a sensory room equipped with Virtual Reality 360 technology. Here, you don’t just see pictures—you experience the sights and sounds of a Peruvian cacao plantation. As one reviewer noted, “We start with an immersive video with viewers on a cocoa plantation in Peru.” This innovative approach makes the process of harvesting, fermentation, and drying cocoa beans accessible and engaging, especially for those unfamiliar with cocoa cultivation.
The visual experience is enhanced by ambient sounds and detailed imagery that bring the plantation to life, helping guests appreciate the journey of cocoa from bean to chocolate bar. This part of the tour is especially praised by visitors for its vivid storytelling, transforming what could be a dry explanation into a captivating experience.
After the plantation simulation, the tour takes you inside the factory’s roasting room and “chocoteca”—a climate-controlled space where the chocolate is left to rest, often infused with spices, teas, or infusions to develop complex flavors. Walking through these rooms, you’ll learn about the importance of precise temperature control and timing in developing flavor profiles.
The laboratory area is where the magic of transformation happens. Here, guides demonstrate how cocoa shells are separated from beans and how slow stone grinding is used to produce smooth, high-quality chocolate. The detailed explanations from knowledgeable guides help clarify why certain steps are vital to achieving the desired taste and texture, adding educational value to the experience.
The experience wraps up with a guided tasting of three to five grand cru chocolates, depending on your ticket type. These single-origin chocolates offer a taste of the unique nuances that come from different regions, such as Peru or other origins if included. One reviewer describes it as “a journey to discover how chocolate is really born,” emphasizing the importance of tasting and appreciating the subtleties in quality and flavor.
Guests usually find the tasting session both educational and enjoyable, with some mentioning that the guides’ knowledgeable explanations make the chocolates even more appealing. The small group size guarantees an intimate atmosphere where questions are welcomed, and the guide can share insights into the flavor profiles, production techniques, and finer points of chocolate appreciation.

The tour lasts about 60 minutes, making it an easy add-on to a day spent exploring Milan. The price of approximately $34.84 per person represents good value, considering the exclusive access, guided experience, and tastings included. For anyone interested in sustainable, craft chocolates or looking for a unique cultural activity, this offers a well-rounded and engaging experience.
The group size is capped at 8 travelers, which means you’ll likely get more personalized attention than in larger tours. Tours run in English on select days (Monday, Wednesday, Thursday, Friday at 4 PM, and Saturday at 12 PM), so plan accordingly if you prefer a guided experience in English.
Located conveniently near public transportation, the meeting point at Via Gian Giacomo Mora is straightforward to reach. The experience is suitable for most travelers, including service animals, and does not require any special physical effort. The mobile ticket system simplifies the booking process, and free cancellations are available if your plans change more than 24 hours in advance.

One reviewer described the experience as “A fantastic journey to discover how chocolate is really born,” highlighting how the VR simulation and guided process reveal the nuances of a food often taken for granted. They appreciated the knowledgeable guides who explained the process clearly, making the experience both fun and educational.
Another pointed out that the tour demonstrates how “everyday food can take on many different nuances,” emphasizing the depth of flavors that can be uncovered once you understand the production process. The fact that the tour is small and intimate was a highlight for many, allowing for questions and more detailed explanations.
This chocolate experience is perfect for culinary travelers, family groups, or anyone curious about artisanal food production. It’s especially suited for those who appreciate interactive experiences and want to see the craftsmanship behind high-quality chocolate. The use of virtual reality and guided tastings make it memorable without being overwhelming or overly technical.
If you’re in Milan for a limited time but want a meaningful, unique activity that educates and delights, this tour offers excellent value. It’s also a good choice for travelers interested in sustainable and small-batch chocolates, as it emphasizes the bean-to-bar ethos.
While it’s relatively brief, the experience’s depth — particularly the insights from guides and the sensory tasting — leaves a lasting impression. It’s a fun, educational, and delicious way to deepen your appreciation for one of the world’s favorite treats.

Is this tour suitable for children?
Yes, most travelers can participate. The experience is engaging and educational, making it suitable for families or children with an interest in chocolate.
How long does the tour last?
The tour lasts approximately 60 minutes, making it a quick but fulfilling activity.
What does the tour include?
It includes a virtual plantation experience, visits to the chocolate processing rooms, and a guided tasting of 3-5 grand cru chocolates.
Is the tour accessible by public transportation?
Yes, the meeting point is near public transportation, making it easy to reach in Milan.
What is the group size?
A maximum of 8 guests per tour, ensuring a personalized experience.
Do I need to book in advance?
Yes, it’s recommended to book around 12 days in advance, as slots fill quickly.
Can I cancel the tour if my plans change?
Yes, free cancellation is available up to 24 hours before the experience.
What is the price of the tour?
Approximately $34.84 per person, considering the guided experience and tastings included.
Are there any additional costs?
Transportation to the meeting point is not included, and additional tastings or souvenirs are not part of the package.
To sum it up, this Chocolate Experience at La Fabbrica del Cioccolato in Milan offers a neatly packaged, authentic look into the craft of chocolate making. It balances educational content with sensory delight, perfect for curious travelers wanting a taste of Italy’s artisanal chocolate scene. With its small group size, expert guides, and immersive technology, it stands out as a memorable activity that’s both fun and informative, especially for those who truly want to understand and savor the art of chocolate.