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Discover Sapporo’s sake and izakaya culture with this private tour, including tastings at a renowned liquor store and a lively izakaya experience.
Introduction
If you’re a sake enthusiast, this Sake Lovers Private Tour in Sapporo offers a thoughtfully curated immersion into Japan’s traditional beverage and dining culture. For about three hours, you’ll explore a variety of sake styles at a well-known liquor store, followed by an authentic izakaya experience where you can enjoy unlimited sake paired with delicious snacks. Guided by an English-speaking expert, this tour promises a stress-free way to deepen your understanding of Japanese sake, while also having some fun.
What really makes this experience stand out is the combination of educational tasting sessions and relaxed social dining—perfect for curious travelers wanting to learn and enjoy simultaneously. However, it’s worth noting that the tour is quite focused on sake appreciation, so if you’re after a broader food tour or nightlife experience, you might want to supplement it with other activities. This tour suits those who love Japanese drinks, are eager to learn about sake varieties, and enjoy casual, intimate settings with a local guide.
Key Points
This Sake Lovers Private Tour from Hokkaido Treasure Island Travel Inc. is designed specifically for those eager to explore Japan’s revered sake culture in an accessible, fun way. At $302.01 per person, the experience offers a blend of education, tasting, and casual socializing, making it a well-rounded introduction to Sapporo’s local drinking scene.
Unlike standard bar or pub crawls, this tour focuses on the craftsmanship behind sake and the cultural customs that go with it. It starts with a visit to Meishu no Yutaka, a reputable sake store showcasing varieties from across Japan. Here, you’ll get the chance to sample different types of sake, learn about their regional differences, and figure out your personal favorites. The tasting experience is carefully curated to give you a comprehensive understanding of sake’s complexity — from dry and crisp to sweet and mellow.
Afterward, the tour transitions to a local izakaya near Susukino, where the real social side of Japanese drinking comes alive. You’ll enjoy unlimited sake paired with delicious snacks, a chance to relax and chat with your guide and fellow travelers. The guide’s insights help you understand the etiquette and nuances of drinking in Japan, which adds depth to what might otherwise be just a casual night out.
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The tour includes travel time by car, ensuring smooth transitions between stops and saving you from navigating unfamiliar public transport. With a total duration of about three hours, it’s a compact but rich experience that balances education and enjoyment. The final stop near Susukino also allows you to continue exploring Sapporo’s vibrant nightlife independently if you wish.
Your journey begins at Meishu no Yutaka’s main store, a dedicated sake retail spot with a wide selection from various Japanese regions. Here, you’ll meet your guide, who will introduce you to the different types of sake available. The tasting session lasts about 1 hour and 30 minutes, allowing ample time to sample and compare multiple varieties.
What to expect: You’ll get the chance to taste sake that may range from light and floral to richer, full-bodied options. Some reviewers mention that they appreciated the detailed explanations provided by the guide, which helped them understand the differences and find new favorites. The experience is inclusive, with the cost covering admission and tastings.
Practical tip: Pay attention to the sake’s aroma and flavor notes—these subtle distinctions are what make sake tasting so interesting. If you find one that appeals to you, you might consider purchasing a bottle to take home.
The second part of the tour is at a cozy local izakaya, where unlimited sake pours are paired with a variety of snacks or tapas-style dishes. This part lasts around 1 hour and 30 minutes and is free of additional charges for admission, which means the focus is on the social and tasting experience.
What makes it special: The casual, lively atmosphere of a Japanese izakaya offers a genuine glimpse into local drinking customs. Your guide will recommend a few options but also encourages you to explore other venues afterward, especially if you’re interested in bar hopping around Susukino — Sapporo’s lively entertainment district.
Authentic experience: Several reviews highlight the enjoyment of the “delicious food and sake pairing” and how relaxed the environment is. One reviewer said, “The snacks perfectly complemented the sake, making it a fun and educational evening.”
If you're interested in Sapporo's drinking scene, these tours offer different perspectives
This tour is ideal for sake enthusiasts eager to learn more about the drink’s regional styles and cultural significance. It’s also perfect for curious travelers who appreciate tasting and want a relaxed, intimate experience with a knowledgeable guide. If you’re keen on discovering Japan’s drinking customs in a fun, social setting, this tour ticked all the boxes.
Note that it’s less suited for those seeking a full-blown nightlife tour or a comprehensive food-only experience, as the focus remains on sake and casual snacks. Families with older children or adult groups will benefit most, especially those interested in cultural insights.
For anyone who loves sake or wants to deepen their understanding of Japanese drinking traditions, this private tour offers a thoughtfully curated, enjoyable, and educational experience. The combination of a well-stocked liquor store and a lively izakaya makes for an ideal mix of learning and socializing. With the added flexibility of private guiding and the chance to explore Susukino afterward, it’s a compact way to indulge your curiosity and taste buds.
While the price might seem high at first glance, the access to expert knowledge, quality tastings, and the personal touch makes it worthwhile. Whether you’re a seasoned sake connoisseur or a curious newcomer, this tour provides meaningful insights wrapped in a fun, authentic environment.
In short, this is an experience designed for those who really want to understand and enjoy Japan’s sake scene in a relaxed setting—and who don’t mind spending a little extra for a memorable, personalized outing.
Is transportation included in the tour?
Yes, the tour includes travel time by car, making it convenient between the sake store and the izakaya.
Can I cancel the tour?
Yes, you can cancel for free up to 24 hours before the scheduled start, with a full refund.
Is this a group or private experience?
It’s a private tour, so only your group will participate, allowing for a personalized experience.
Where does the tour end?
The tour finishes at an izakaya near Susukino, where you are free to continue exploring or bar hopping.
Are drinks unlimited?
Yes, the sake at the izakaya is served as much as you like during the approximately 1.5-hour session.
Who is the guide?
An English-speaking guide from Hokkaido Treasure Island Travel Inc. leads the tour, providing expert insights into sake and culture.
Is food included?
You’ll enjoy snacks at the izakaya, which are included in the experience, but additional food beyond the provided snacks is not covered.
Is this experience suitable for all travelers?
Most travelers can participate, especially those interested in sake, local culture, and relaxed social environments. Check if you have any dietary restrictions beforehand.
To sum it up, this private sake tour in Sapporo offers a fine balance of education, authentic tasting, and cultural insight, perfect for those with a genuine interest in Japan’s revered beverage. Whether you’re a seasoned drinker or just curious, the relaxed atmosphere and expert guidance make it a memorable part of your trip.