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Discover Turin’s iconic vermouth with a multi-sensory tasting tour. Learn its history, taste three varieties, and enjoy perfect food pairings in a small group.
Exploring Turin’s Vermouth: A Complete Guide to the Multi-sensory Tasting Experience
If you’re visiting Turin and want to go beyond the typical wine tasting, the Vermouth Multi-sensory Tasting offers a fascinating journey into Italy’s most famous aromatized wine. This 1-hour guided experience is celebrated for its intimate setting, immersive storytelling, and the chance to sample some of the best vermouth varieties. It’s a delightful way to understand the origins of Turin’s pre-dinner ritual, the “aperitivo,” and indulge your senses in a new way.
What we really love about this tour is how it combines history, flavor, and storytelling in a compact, well-organized package. The guides are notably informative and passionate, making complex details about vermouth’s ingredients and history both accessible and engaging. On the flip side, some travelers might find the tour’s duration quite brief if they’re after a more extensive tasting or a full meal experience. Still, for those seeking a focused, authentic encounter with vermouth in the heart of Italy’s Savoy city, this tour hits the mark perfectly.
This experience is especially ideal for curious travelers who want to explore a lesser-known side of Italy’s beverage culture, or for those craving an authentic, small-group activity that offers both education and enjoyment. If you’re a fan of spirits and food pairings, or simply eager to learn about Turin’s unique aperitivo tradition, this tour will suit you well.

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The Vermouth Multi-sensory Tasting isn’t just about drinking; it’s about experiencing. You’ll start at Via Stampatori, a charming spot in the heart of Turin, where the journey into vermouth’s world begins. The guide, whose expertise clearly shines through, takes you through the evolution of this flavored wine — from its origins as a medicinal tonic to its current status as a staple of Italian aperitivo culture.
Throughout the session, you’ll learn about the herbs, spices, and white wine that make vermouth unique. For instance, one reviewer mentioned how the guide was very informative, helping participants understand what makes each vermouth special, from the aroma to the flavor profile. They also shared tips on making a simple yet delicious cocktail, adding a practical element to the experience.
What sets this tour apart is its focus on quality over quantity. You won’t be overwhelmed with options but instead will savor three carefully selected vermouth varieties. Each is paired with food — including bread and water — to help you appreciate the contrasting and complementary flavors.
Reviewers have praised the quality of the vermouths served. Wade_L, for example, mentioned tasting “exemplary examples” and appreciated the depth of knowledge shared by the guide about vermouth’s ingredients and production process. The pairing of vermouth with simple bread and water further highlights the drink’s flavor nuances, making it easier to distinguish aromatic herbs and spices.
The tour’s setting is intimate, allowing for meaningful conversations and questions. June_K appreciated the “beautiful place” and the guide’s helpfulness, which made the experience both educational and enjoyable. You’ll get a chance to see and smell the herbs used in vermouth, adding a tactile element that enhances the tasting.
At around $63.67 per person, this experience is priced competitively considering the quality of the interaction and the inclusion of three vermouth tastings plus food pairings. The tour lasts approximately one hour — a perfect length for those who want a focused session without taking up your entire day.
With a maximum of 19 travelers, the experience remains personal and relaxed. You won’t feel rushed or lost in a crowd, which is often a concern in larger group tastings. Plus, the mobile ticket system makes access easy and contactless.
While the experience is short, the depth of knowledge shared and the quality of the vermouths make this a worthwhile addition to your Turin itinerary. It’s particularly valuable for spirits enthusiasts, food lovers, or anyone eager to get an insider’s look into Turin’s famed aperitivo culture.
In terms of value, you’re paying for more than just the drink — you’re investing in an authentic, guided discovery that deepens your appreciation for Italy’s beverage traditions. Reviewers consistently praised the authentic approach, with Philipp_L noting how the tasting was “extremely good and authentic.”

This vermouth tasting experience is perfect for:

The Vermouth Multi-sensory Tasting in Turin offers a rare glimpse into Italy’s storied beverage scene. Its combination of expert storytelling, quality vermouths, and food pairings ensures a well-rounded, memorable experience. Whether you’re a spirits enthusiast or simply curious about Turin’s cultural staples, this tour offers authentic insights that go beyond just sipping wine.
The small-group setting, knowledgeable guides, and focus on flavor and history make it a standout activity for those seeking a deeper connection to Turin’s aperitivo traditions. While it’s not a sprawling tasting experience, what you gain — in knowledge, flavor, and enjoyment — makes it an excellent value for the price.
If you want to understand why vermouth holds a special place in Italy’s social life and enjoy some delightful drinks in a cozy setting, this tour is a smart choice. It’s a perfect addition to a day of sightseeing that offers both education and enjoyment, leaving you with a new appreciation for an iconic Italian beverage.
Is this tour suitable for people with dietary restrictions?
Yes, it’s important to communicate any dietary restrictions in advance so the hosts can accommodate your needs. The tour includes bread and water, but you can discuss specific requirements with the provider.
How long does the tour last?
The experience takes approximately one hour, making it a quick but enriching activity, ideal for fitting into a busy travel schedule.
What is included in the price?
You’ll receive tastings of three vermouths, along with food pairings including bread and bottled water.
Are snacks included?
No, snacks are not included beyond the provided bread and water; the focus is on vermouth tasting and learning.
Where do the tours start and end?
The tour begins at Via Stampatori, 19f in Turin and concludes back at the same meeting point.
Is cancellation free?
Yes, you can cancel up to 24 hours before the start for a full refund, providing flexibility if your plans change.
What’s the group size?
The tour is limited to a maximum of 19 travelers, ensuring a personalized experience with plenty of opportunities for questions and interaction.
This tour provides a charming, educational, and flavorful look into one of Turin’s most beloved traditions. Whether you’re a spirits lover or a curious traveler, it offers a meaningful way to connect with the city’s cultural palate.