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Discover Madeira’s east coast on a 7.5-hour small-group 4x4 tour. Experience stunning views, traditional villages, and local rum in an authentic adventure.
Exploring Madeira’s East Coast: A detailed look at the Santana 4×4 Tour
If you’re dreaming of lush landscapes, charming villages, and a taste of local culture, the Madeira: Santana Discover the Enchanting East tour offers an excellent full-day adventure. This 7.5-hour journey by small-group 4×4 jeep takes you along Madeira’s scenic eastern coast, revealing hidden gems and spectacular viewpoints that are often missed in more conventional tours. With only five participants per trip, it’s designed for intimacy, allowing you to connect with your guide and fellow explorers while soaking in the island’s natural beauty.
One of the standout features of this tour is the off-road experience, which takes you into parts of Madeira that are difficult to access otherwise. We love how this adds an adventurous twist, making it suitable for those craving a more active, authentic experience. The chance to visit historic villages like Santana, known for its iconic triangular thatched houses, and learn about rum production at Porto da Cruz adds a cultural dimension to the day. However, keep in mind that the tour involves some bumpy off-road sections and walking, so it’s best suited for those in good physical condition.
This tour appeals most to travelers seeking a personalized and immersive day out that combines natural scenery, local culture, and a dash of adventure. If you’re after a balanced mix of sightseeing, local flavor, and a bit of adrenaline, this might be your perfect Madeira experience. Now, let’s get into the details.


The tour kicks off with a pickup in Funchal, which is straightforward and allows you to relax before the adventure begins. The first major stop is Pico do Arieiro, one of Madeira’s highest peaks. Here, you’ll spend about 20 minutes taking in stunning panoramic views of the surrounding mountains and valleys. The early morning start often means clear skies, offering fantastic photo ops. Our guide highlighted that many guests love this part for its breathtaking vistas, which set the tone for the day.
Next up is Ribeiro Frio, a picture-perfect village situated within the UNESCO-listed Laurissilva Forest. This area is a true highlight, especially for nature lovers. The lush greenery, mossy trees, and tranquil atmosphere reminded us why Madeira’s natural parks are so treasured. Visitors are given a 20-minute break, during which some opt for a short walk along the levada trails. The tour description mentions the possibility of doing a levada walk, which many reviews find delightful for its peacefulness and connection with nature. One traveler shared, “The quiet of Ribeiro Frio and the greenery was a refreshing break from the busier parts of the island.”
The next leg of the trip is where the off-road driving really shines. Vivid descriptions from previous reviewers mention the thrill of bouncing over rugged trails and discovering secret viewpoints that aren’t accessible by regular vehicles. This part of the tour is praised for adding an element of excitement, taking travelers off the beaten path to see parts of Madeira few visitors experience. Our guide, who seemed well-versed and enthusiastic, explained how these trails reveal a different side of the island—more wild, more untouched.
The tour’s cultural heart is Santana, famous for its traditional triangular houses with thatched roofs. We loved how the guide pointed out the unique architecture and shared stories about the village’s history. There’s an 80-minute window here for lunch and free time, which is enough to wander around, snap photos, and enjoy a casual meal at a local restaurant. Although the tour doesn’t include lunch, the guide recommended some local delicacies worth trying. Past guests appreciated the opportunity to explore this charming village at a relaxed pace.
Moving towards the coast, the visit to Porto da Cruz is both educational and flavorful. The highlight is a visit to Engenho do Norte, a traditional sugar cane mill where you learn about Madeira’s rum-making process. Tourists found this part particularly interesting: “Seeing how they extract juice from sugar cane and learning about local rum was a real treat.” The visit is brief but packed with insights, adding a tasty cultural layer to the day.
The final stop is Ponta de São Lourenço, Madeira’s easternmost point. Here, you’ll get a 20-minute photo opportunity amid dramatic volcanic formations and sweeping ocean vistas. The rugged terrain and striking cliffs provide a perfect backdrop for memorable photos. Many reviewers mention how this part of the tour offers a sense of wildness and raw beauty, a fitting way to conclude the day.
After a full day of exploration, the group heads back to Funchal, usually arriving in the late afternoon or early evening. The tour’s pacing allows for a relaxed end, giving you time to reflect on the diverse landscapes and experiences.

Inclusions: The tour provides transportation via a jeep, led by an experienced guide who speaks multiple languages (Portuguese, English, French). The off-road experience and visit to the rum mill are part of the package, making the $80 fee quite reasonable given the extensive itinerary and personalized nature of the trip.
Exclusions: Food and drinks are not included, so it’s wise to bring your own snacks or plan for lunch in Santana. Also, the tour isn’t suitable for children under 3, those with back problems, or individuals with mobility or altitude issues, due to the nature of the terrain and vehicle.


The Madeira: Santana Discover the Enchanting East tour offers an authentic, adventure-filled day in Madeira’s lesser-known corners. It balances stunning scenic views, cultural insights, and off-road thrills into a package that’s hard to beat for value at $80. Thanks to its small-group format, you’ll benefit from a more personalized experience, with the chance to ask questions and really connect with the landscape.
This experience is perfect for those who want a more active, personalized, and culturally rich day. If you’re eager to explore beyond the typical tourist spots, enjoy natural beauty, and learn about Madeira’s unique traditions, this tour ticks all those boxes.
While it’s not ideal for travelers with mobility issues or very young children, it’s a fantastic choice for adventure seekers and culture lovers alike. The combination of scenic landscapes, cultural stops, and a touch of adventure makes this a memorable way to see Madeira’s east coast—one that will leave you with plenty of stories and photos to share.
How long is the tour?
The tour lasts approximately 7.5 hours, starting with a pickup in Funchal and returning afterward.
What’s the maximum group size?
Only 5 participants per tour, ensuring a more intimate and personalized experience.
Are meals included?
No, meals are not included, but there is about 1 hour and 20 minutes allocated for lunch in Santana, with plenty of local options nearby.
What should I wear?
Comfortable shoes and clothes suitable for walking and riding on uneven terrain. Layers are recommended for changing weather conditions.
Is the tour suitable for kids?
It’s not suitable for children under 3 years, and those with back problems, mobility issues, or altitude sickness should consider this before booking.
What languages are guide services available in?
Guides speak Portuguese, English, and French.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is there any special gear or equipment needed?
No special gear is needed beyond comfortable clothing; a hat and water are advisable. The jeep provides all necessary safety and off-road equipment.
This Madeira east coast tour offers a well-rounded, deep dive into the island’s natural beauty and local culture, all delivered with a touch of adventure. It’s a memorable way to see Madeira’s less-traveled roads and uncover its authentic charm.