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Discover how cacao beans transform into chocolates with a 35-minute demonstration in Zaandijk. Tasting, stories, and hands-on moments await.
Zaandijk: Chocolate Making Demonstration & Tasting — A Sweet Dutch Experience
If you’re curious about how your favorite chocolates are made from scratch, the Zaandijk chocolate demonstration offers a charming peek into this craft. Hosted by Smells like Chocolate, this short but sweet tour takes you through the entire process — from raw cacao beans to finished treats — in a small, friendly setting. It’s a hands-on experience that combines demonstrations, tasting, and storytelling, all for just $20 per person, lasting roughly 35 minutes.
What we really love about this experience is how accessible and engaging it is. You don’t need to be a chocolate expert to follow along; the guides are enthusiastic and knowledgeable, making complex steps clear and fun. Plus, the chance to taste the intermediate stages and finished chocolates really elevates the visit, giving you a genuine appreciation for the craft.
A possible consideration is the tour’s duration — just over half an hour — which might leave some wanting more in-depth detail. However, if you’re looking for a quick, authentic, and tasty introduction to chocolate making, this is ideal. It’s perfect for travelers with a sweet tooth, families, or anyone keen to see a less commercial, more artisanal approach to chocolate craftsmanship.
This tour is well-suited for those who want an interactive, tasty, and informative experience in a cozy setting. It’s especially great if you appreciate stories about local craftsmanship and heritage, and if you enjoy tasting your way through a process step-by-step.
The tour begins at the Smells like Chocolate shop, a welcoming spot filled with the aroma of cocoa and a cozy atmosphere. From there, you’ll be taken into the production atelier—an intimate space where you can really get close to each stage of chocolate creation. The semi-mechanized setup makes it easy to follow along, and you’ll get the chance to operate some equipment like the winnowing machine, giving you a tangible sense of what’s involved.
The demonstration kicks off with roasting cacao beans. Here, you’re encouraged to observe and even suggest your preferred level of roast, turning a simple step into a fun, interactive moment. Seeing the beans transform from raw, pale seeds into fragrant, dark roasted cacao is a sensory highlight. The guides, notably enthusiastic and well-informed, explain how this step influences the final flavor profile.
Next, the process moves to winnowing, where you can help operate the winnowing machine to separate the shells from the nibs. This step is surprisingly tactile and gives you a real appreciation for the craftsmanship involved. The guides share stories about the heritage of cacao in the Zaan region, emphasizing the area’s role in fair trade and local sourcing, which adds an educational layer to the experience.
Following this, you’ll witness grinding and tempering—crucial steps that turn cacao nibs into smooth chocolate. The guides demonstrate how the mixture is heated, cooled, and stirred to achieve the perfect temper, which results in that glossy, snap-worthy finish we love in fine chocolates. We loved the way the guides explained the science behind tempering in simple, accessible terms, making it easier to appreciate the craft.
Throughout the demonstration, you’ll be sampling chocolate at various stages—midway through the process and after final tempering. The tasting includes not only the finished chocolates but also some of the intermediate products, giving insight into how flavors develop. One reviewer, Rita, shared, “We saw everything: how the process goes from cocoa bean to chocolate. Finally, we made our own delicious bar, with nuts, salt, and raspberry flakes, among other things.” This hands-on element is particularly memorable and makes the experience more personal.
The tasting concludes with a warm cup of melted chocolate milk, a cozy way to end your 35-minute tour. The guides’ passion shines through as they tell stories about the heritage and importance of cacao, making the experience as much educational as it is sensory.
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At $20, this experience offers superb value, especially considering the personal attention, the tasting, and the insider stories. It’s a quick stop, but one that leaves you with a deeper understanding of chocolate-making and a bag of freshly made chocolates to enjoy afterward. The tour’s small group size ensures you won’t feel rushed or lost in the crowd, and the flexible cancellation policy adds peace of mind.
One of the tour’s standout features is the knowledgeable guides. Guests consistently praise the hosts for their enthusiasm and storytelling abilities. Many mention how the guides helped demystify technical processes, making complex steps easy to understand. Rita’s review encapsulates this spirit perfectly, noting how the hosts’ knowledge made the experience so enjoyable.
If you’re a chocolate enthusiast seeking to understand the craft behind your favorite treat, this is a must-do. It’s also ideal for families, as children can see and touch the process, and the interactive nature keeps young minds engaged. For those interested in local heritage and fair trade, learning about the sourcing from local cacao growers adds depth to the experience. Lastly, it’s perfect for travelers who want a quick, affordable activity that combines education, authentic craftsmanship, and tastings.

How long does the tour last?
The demonstration takes approximately 35 minutes, making it a brief but engaging activity during your day.
Are there any age restrictions?
While not explicitly stated, the tour involves handling equipment and tasting chocolates, so children should be supervised. Check with the provider if you have concerns.
Can I reserve my spot in advance?
Yes, you can reserve now and pay later, ensuring flexibility for your travel plans.
Is the tour suitable for people with dietary restrictions?
The tour features chocolates with nuts, salt, and raspberry flakes, but specific dietary needs aren’t mentioned. Contact the provider if you have allergies.
What languages are the guides fluent in?
Guides speak both English and Dutch, making it accessible for most visitors.
Can I join the tour if I’m a solo traveler?
Absolutely. The small group size (up to 8 people) means solo travelers will feel comfortable and get personalized attention.
Are there any physical restrictions?
Bare feet and alcohol/drugs are not allowed for safety reasons. The process is primarily demonstration-based, so no strenuous activity involved.
What is included in the price?
You get demonstrations of the entire process, tastings of intermediate and finished products, and stories about the cacao heritage.
“We saw everything: how the process goes from cocoa bean to chocolate. Finally, we made our own delicious bar, with nuts, salt, and raspberry flakes…”

This Zaandijk chocolate demonstration manages to strike a perfect balance between fun, education, and taste. The hands-on approach, combined with stories about the local cacao scene, makes it stand out from other quick tours. The guides’ passion and knowledge really shine through, turning what could be a simple demonstration into a memorable experience. It’s a fantastic way to learn about chocolate craftsmanship without a significant time investment or expense.
Ideal for those who love sweets, curiosity about artisanal processes, or want a brief cultural break, this tour offers genuine insights into the art of chocolate making. Plus, the chance to taste chocolates at different stages adds a layer of appreciation that’s hard to find elsewhere.
Whether you’re traveling solo, as a couple, or with family, this activity delivers a sweet reminder of craftsmanship and local heritage, all in an intimate and friendly setting.