Tequila Day Trip from Guadalajara with Jose Cuervo Express Train

Planning a trip to Mexico and looking to explore its iconic spirit, tequila? This full-day excursion from Guadalajara promises a scenic train ride, behind-the-scenes distillery visits, tastings, and cultural entertainment. It’s a popular choice, boasting a 4.5-star rating from nearly 70 reviews, with many travelers praising the knowledgeable guides and memorable views. But, as with any big tour, there are some points to consider before booking.

We’re sharing a detailed look at what you can expect, including the itinerary’s highlights and potential pitfalls. Whether you’re a tequila enthusiast or just eager to enjoy a fun, culturally rich day, this trip offers a lot of value — especially for those who enjoy learning about Mexico’s most famous export in a lively, social setting. It’s best suited for travelers ready for a full day of activities, with a love of good drinks, scenic countryside, and lively Mexican culture.

What We Love About This Tour

First, the scenic train ride aboard the Jose Cuervo Express Premium Wagon is a real treat. It turns what could be a simple bus trip into a relaxed, stylish journey through lush agave fields, with plenty of opportunities for photos and conversation.

Second, the guided tastings and distillery tours offer a genuine, educational peek into how tequila is made. The inclusion of a traditional mariachi performance and folkloric show adds an authentic Mexican flair that many travelers find charming and immersive.

One possible drawback is that the experience can feel crowded or rushed during peak times, and some reviews mention that the quality of drinks and the overall pace might not meet everyone’s expectations. It’s also a full day, so be prepared for an early start and a late return.

In short, this tour is perfect for those who want a comprehensive, fun introduction to tequila, combined with scenic views and cultural entertainment. It suits travelers who appreciate guided experiences but also enjoy some free time for lunch and exploring Tequila town itself.

Key Points

• Scenic train journey in a premium wagon enhances the experience
• Educational distillery tours offer insight into tequila production
• Authentic cultural shows like mariachi and folkloric performances
• Genuine tastings of tequila with expert guidance
• Flexible itineraries allow for free time in Tequila town
• Value for money with meals, drinks, and activities included
• Good for all travelers but especially those who enjoy guided, full-day excursions
• Crowded peaks and variable drink quality are potential concerns

The Full Breakdown of the Tour Experience

The day begins with the pickup, which is offered from select Guadalajara hotels, usually around 9:00 am. The air-conditioned coach whisks you away toward the agave fields, with your fellow travelers and a friendly group of about 300 people. During the ride, you’ll get your first glimpse of Mexico’s famous blue and green agave plants — the heart of tequila production — stretching as far as the eye can see.

Stop 1: Agave Landscape and Harvest Demonstration

Your first stop is at an agave farm, where a demonstration of the traditional jima harvest takes center stage. This process involves manually cutting the leaves from the mature agave heart, known as the piña, which is then cooked and fermented to produce tequila. We loved the way this stop brought the process to life, giving us a real appreciation for the labor and craftsmanship behind each bottle.

While some reviews mention that the visit takes about an hour, everyone agrees it’s a worthwhile peek into Mexico’s agricultural heritage. Plus, the photo opportunities are excellent, with rows of towering agave plants against the sky, making it a memorable backdrop.

Stop 2: Fabrica La Rojena and Distillery Tour

Next, it’s time to step inside the historic Fabrica La Rojena, part of the world-famous Jose Cuervo® brand. This site offers an in-depth look at tequila manufacturing, with guided tours through the Mundo Cuervo® distillery. You’ll learn about the entire process, from agave roasting to distillation and aging, demystifying how this spirit is crafted.

The tour includes a guided tequila tasting featuring premium varieties like Jose Cuervo® Especial Reposado and Tradicional® Plata. This tasting is educational, with an expert explaining the nuances of flavor profiles. Many travelers, like Adam, remarked on how passionate and knowledgeable the guides are, making the experience both informative and enjoyable.

Onboard, you’ll enjoy Mexican snacks and cocktails, often with a lively lottery game (Mexican bingo), which keeps the atmosphere upbeat. One traveler raved, “Diego is a truly incredible tour guide. Very knowledgeable and clearly very passionate about his city’s history, architecture, and culture.”

Stop 3: Free Time in Tequila Town

After the distillery, there’s about an hour of free time in the picturesque town of Tequila. Here, you can explore at your own pace, visit the Centro Cultural Juan Beckmann Gallardo Museum, or simply soak in the vibrant atmosphere of this UNESCO World Heritage site. Many use this window to enjoy a meal or browse local shops for souvenirs.

A common theme in reviews is that the town is charming, lively, and full of colorful buildings and quaint streets. It’s a perfect place for a leisurely stroll or a quick bite. Some reviews highlight the delicious food options in town, although meals are at your own expense.

Return Journey: Scenic Train Ride Back to Guadalajara

The highlight of the return is riding the train back in the Premium Wagon, which feels like traveling in style. You’ll sip cocktails made with Jose Cuervo® Tradicional® and Especial, snack on Mexican treats, and relax as you take in the countryside views. Many reviews mention how this part of the tour is a highlight; for example, Rina described it as “a fun and memorable way to end the day.”

The train ride offers spectacular sunset vistas, adding a magical touch to the journey home. Once back in Guadalajara, a bus will take you to your original pickup point.

Analyzing the Value

At $275 per person, this tour offers a comprehensive package: transportation, guided tours, tastings, snacks, and entertainment. For many, the value lies in the convenience — everything is arranged, guided, and includes a lot of what would be hard to organize independently, like the train ride and the distillery access.

Reviewers consistently mention the good quality of guides and the authenticity of the cultural show, which elevates this from just a tasting to a well-rounded experience. The inclusion of cultural elements, like mariachi and folkloric shows, adds a genuine Mexican flavor that you won’t find in many tequila tours.

However, some comments highlight that the drinks, especially on the train, can sometimes be watered down, or that the experience might feel crowded during peak times. Plus, the tour is full-day and involves early mornings and late returns, so it’s best suited for travelers prepared for a long day.

Who Will Love This Tour?

If you’re curious about how tequila is made, enjoy scenic train rides, and want a taste of Mexican culture in one package, this tour hits most marks. It’s perfect for those who appreciate guided experiences, like having a knowledgeable host explain the process, and aren’t bothered by the group size or crowd. The cultural show and free time in Tequila give you a nice balance of structured activities and leisure.

Travelers who like authentic, lively environments — especially if they’re keen to learn and taste — will find this tour rewarding. But if you prefer a more intimate or leisurely experience, or want to explore independently, this might feel a bit scripted or busy.

Practical Tips for Travelers

• Wear comfortable shoes for walking around the agave farm and town.
• Bring sunscreen, a hat, or sunglasses — the sun can be intense.
• If you want to enjoy a proper meal, plan to eat in Tequila town, as lunch isn’t included.
• Call ahead to confirm your pickup time and location, especially if you’re staying outside central Guadalajara.
• The tour is suitable for most travelers, but note the legal drinking age in Mexico is 18.
• Be prepared for a long day — it starts early and ends late, so a good night’s sleep beforehand is recommended.
• The train experience is the main highlight for many, so if that’s your priority, you’ll enjoy the premium wagon.

FAQ section

Is transportation included?
Yes, round-trip transport by air-conditioned coach from Guadalajara to Tequila is included, along with train tickets for the return in the premium wagon.

What is included in the price?
Your ticket covers the agave farm visit, distillery tours, tequila tastings, cultural shows, Mexican snacks and cocktails on the train, and entry to the Cultural Museum in Tequila.

Can I have lunch during the tour?
You have free time in Tequila to find your own lunch; meals are not included in the ticket price.

What is the duration of the tour?
It lasts approximately 11 hours, starting early in the morning and returning late in the evening.

Are drinks on the train of good quality?
Most reviews are positive, but some mention that the drinks can be watered down. Expect a selection of cocktails made with Jose Cuervo® tequilas.

Is this tour suitable for non-drinkers or under 18s?
The tour involves alcohol tasting and the legal drinking age in Mexico is 18. Non-drinkers can still enjoy the cultural aspects and sightseeing.

How crowded does it get?
With up to 300 travelers, it can be busy, especially in peak season. The guide’s professionalism and the structured schedule help keep the experience smooth.

What should I wear?
Comfortable shoes, sun protection, and casual attire are best. The train ride can be cool, so bring a light jacket if needed.

Can I customize the experience?
Activities and free time are set; however, you can choose how much time to spend in Tequila town during your free period.

Final Thoughts

This tour offers a lively, educational, and scenic way to dive into Mexico’s tequila traditions without the hassle of organizing multiple visits on your own. The combination of a comfortable train ride, in-depth distillery visits, and cultural entertainment provides good value for the price. It’s best suited for travelers who want a well-rounded, guided experience with plenty of opportunities to learn and enjoy authentic Mexican culture.

While some reviews point out the crowded nature and variable drink quality, most agree that the overall experience is enjoyable, especially if you love tequila or are simply seeking a fun, cultural day out. For those open to a full schedule and high-energy environment, this trip can be a highlight of your Mexico adventure.

Whether you’re a tequila novice or a seasoned connoisseur, you’ll likely leave with a new appreciation for this spirited Mexican tradition — and plenty of stories to tell.