Shopping with Brandy

Exploring the Best of Yerevan’s Brandy and Markets: A Practical Review of the “Shopping with Brandy” Tour

If you’re a fan of local spirits or simply curious about Armenia’s famed brandy scene, the “Shopping with Brandy” tour offers a tailored glimpse into this iconic industry. Priced at $75 per group, it’s designed for small groups—up to six people—and promises a blend of factory visits, tastings, and authentic market shopping, all wrapped in a comfortable, private setting.

What we love most about this experience is its personalized approach. You’re not just a face in a crowd; instead, you get a dedicated guide, cozy transportation with WiFi, and a chance to explore some of Yerevan’s most interesting local spots — all at your own pace. A potential drawback? The tour lasts about 4 to 5 hours, which might be slightly tight if you’re keen on exploring extensively or prefer a more leisurely pace.

This tour is perfect for those who want a balanced mix of cultural learning, tasting, and shopping—something especially appealing if you’re a spirit enthusiast, a lover of local markets, or simply want to see a different side of Yerevan beyond its historic sights.

Key Points:

• Private and Personalized: Only your group participates, making it more intimate and flexible.
• Cultural & Tasting Experience: Learn about Armenian brandy’s history while sampling at the factories.
• Convenient Transport: Hassle-free pickup and WiFi-equipped vehicle ensure comfort and connectivity.
• Authentic Shopping: Explore local markets like GUM and Vernissage for souvenirs and fresh products.
• Value for Money: At $75, including transportation and guide services, it offers a well-rounded day.
• Ideal for Enthusiasts: Perfect for travelers interested in spirits, local markets, and cultural stories.

In-Depth Look at the Tour Itinerary

Noy Yerevan Ararat Brandy-Wine Vodka Factory

Your journey kicks off at the Noy Cognac Factory, a site with roots stretching back to 1877. Located near the Erivan fortress, this factory is a fascinating place where history and craftsmanship collide. As you walk through the plant, your guide will share stories about how Nerses Tairian, the founder, was helped by the legendary artist O. Ayvazovsky, making it feel like a truly historic collaboration.

Inside, you’ll explore the cellar, catacombs, and tasting room. The architecture and ambiance are reminiscent of old-world distilling traditions, and if you’re lucky, your guide will point out unique details like the aging barrels or the echoes of history in the cellar. Plus, there’s a shop outside where you can purchase bottles directly from the source, meaning you can bring home a piece of Armenia’s spirit heritage.

While the admission is not included, the value lies in the experience itself—tasting authentic brandy in a place that has been producing spirits for over 140 years is truly special.

Ararat Museum and the Legendary Brandy Factory

Next, you’ll visit the Ararat Museum, a celebration of Armenia’s iconic brandy. The factory, established in 1887, gained international fame in 1900 after a “Blind Tasting” in France awarded it a gold medal, and it was the first to receive the right to call its product “cognac” rather than mere brandy.

Inside the museum, expect to see a collection of historical bottles and learn about the brand’s global reputation. The museum also offers an excursion in several languages and a tasting room where you can sample the legendary Ararat Cognac, widely regarded as Armenia’s pride. One reviewer noted that Winston Churchill favored this brand, adding a dash of history and glamour.

The shop here allows you to purchase bottles for yourself or as gifts, making this stop both educational and practical in terms of souvenir shopping.

Central Market (GUM)

After soaking in the history, it’s time to get a taste of local life at the GUM Market on Khorenatsi street. This market has operated since the Soviet era and is the best place to buy fresh fruits, dried fruits, Armenian bread (lavash), meat, and fish directly from local vendors.

The 30-minute visit offers a lively, authentic market experience where you can observe daily life in Yerevan and perhaps pick up some snacks or souvenirs. It’s a great way to see what locals buy for their everyday needs and enjoy the casual, bustling atmosphere.

Vernissage Market

Your last stop is Vernissage, a covered open-air market near Republic Square. This marketplace originated in 1980 as a place for artists to sell their paintings but has since expanded into a thriving spot for handicrafts, jewelry, and souvenirs. It’s a favorite among travelers looking for unique gifts.

Here, you’ll find local artisans selling everything from traditional crafts to modern souvenirs. Reviewers have described Vernissage as a “great opportunity to buy gifts for family and friends,” and you’ll love the chance to haggle a little or simply browse the beautiful handcrafted items.

Practical Details and What They Mean for You

The tour offers pickup from your Yerevan accommodation, which means no fuss about transportation or navigating unfamiliar streets. The air-conditioned vehicle with WiFi ensures a comfortable ride and constant connectivity, perfect for sharing photos or staying in touch.

The tour duration of 4 to 5 hours strikes a good balance, allowing enough time for each stop without feeling rushed. The private nature ensures your group’s interests and pace are prioritized.

Included in the price are bottled water, coffee or tea, guide services, and some treats in the vehicle, which adds to the overall value. The fuel surcharge and private transportation mean no hidden costs or crowding—just a personalized experience.

Notably, sightseeing tickets are not included, which gives you the flexibility to decide whether to explore each factory further or purchase additional tastings or souvenirs. Pricing at $75 is quite reasonable considering the private guide, transportation, and the variety of stops.

Authentic Experiences and Review Highlights

From detailed insights shared by previous travelers, it’s clear that the guides make a big difference. One reviewer praised Grigori as a “wonderful, courteous, knowledgeable” guide, emphasizing how personal interaction enhanced the experience. Another mentioned that the tastings were highly informative and personalized, making the visit memorable.

The combination of factory tours, history, and local markets offers a well-rounded view of Armenia’s culture and traditions. Guests loved the opportunity to buy authentic products directly from the source, whether it’s a bottle of Ararat cognac or handmade crafts from Vernissage.

Some travelers appreciated the timing—starting at noon—and the flexibility of the private tour, which allowed for a more relaxed pace. The small group size fosters a more intimate and engaging atmosphere, perfect if you’re seeking a personal touch.

The Sum Up

This “Shopping with Brandy” tour goes beyond just a sightseeing trip; it’s a deep dive into Armenia’s spirit-making tradition and local culture. Thanks to the knowledgeable guides and thoughtfully curated stops, you’ll leave with a richer understanding of Armenian brandy, some quality souvenirs, and a handful of stories to share.

It’s best suited for spirits enthusiasts, culture lovers, and those who want an authentic experience without the hassle of large tour groups. It offers genuine value for its price, combining history, taste, and local life in a way that makes your Yerevan visit truly special.

If you’re after a personalized, educational, and flavorful day out, this tour ticks all the boxes. Just be ready to sample some of Armenia’s finest and explore the vibrant markets that keep the city alive.

Frequently Asked Questions

Is this a private tour?
Yes, it’s exclusively for your group, ensuring a personalized experience.

What’s included in the price?
Guide service, private transportation, bottled water, coffee/tea, and treats in the vehicle are included. Sightseeing tickets are not.

How long does the tour last?
The tour lasts approximately 4 to 5 hours, making it manageable for a half-day activity.

Does the tour pick me up from my hotel?
Yes, hassle-free pickup from your Yerevan accommodation is included.

Can I buy products during the tour?
Absolutely. There are shops at the factories and markets where you can purchase brandy, souvenirs, and local crafts.

Is there a dress code or special attire needed?
No specific dress code is required, but comfortable clothing and shoes are recommended for walking and touring.

Are children allowed on this tour?
Most travelers can participate, but it’s best suited for those interested in history, tasting, and shopping.

What happens if I need to cancel?
You can cancel free of charge up to 24 hours in advance for a full refund.

This tour offers a wonderful way to connect with Armenian culture, taste its world-famous brandy, and explore local markets—all in a comfortable, private setting. Whether you’re a spirits enthusiast or simply curious about Armenia’s traditions, it promises a memorable day with authentic insights and enjoyable experiences.