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Discover Nashville’s vibrant 12th South neighborhood with this private shopping tour—visit unique boutiques, enjoy local eats, and explore fashion and home decor.
Nashville isn’t just about live music and honky-tonks; its eclectic shopping scene offers some serious treasures—if you know where to look. This private tour, focused on the trendy 12th South neighborhood, promises a curated experience of boutiques, local shops, and one-of-a-kind finds. Whether you’re a fashion enthusiast, home decor lover, or just someone looking to soak in Nashville’s local vibe, this experience aims to deliver a memorable day of retail therapy with a personal touch.
What we like most about this tour is its handpicked lineup of stores, each with its own personality and story. The tour’s flexibility and private setting also mean you get a more relaxed, tailored experience. That said, the price tag—around $1,300 for up to 8 people—might seem steep for some, but when you consider the curated stops, private transportation, and insider access, it could be worth it for those wanting an exclusive Nashville shopping adventure. This tour is perfect for groups of friends, couples, or even solo travelers who appreciate boutique shopping and local craftsmanship in a relaxed, intimate setting.
Shoppers can discover Nashville's markets and boutiques through these guided experiences
The tour kicks off at 10:00 am from downtown Nashville. Since transportation is included, you’ll be able to sit back and relax without worrying about parking or navigating on your own. It’s a significant perk, especially in a city with busy streets and limited street parking in trendy neighborhoods. The private vehicle ensures your group moves smoothly from one boutique to the next, saving time and energy for the shopping itself.
Your first stop is Imogene + Willie, a beloved Nashville denim shop. Known for handmade jeans and vintage-inspired styles, this store is a hit among locals and visitors alike. We’ve heard from past guests that the quality here is exceptional, and the vintage flair offers a nostalgic touch. Visitors can expect a relaxed, welcoming atmosphere, with plenty of staff eager to help you find the perfect fit. The shop’s free admission means you can browse at your leisure, taking in the craftsmanship and unique design elements.
Next, you’ll visit White’s Mercantile, a thoughtfully curated general store with a distinctly Nashville vibe. Curated by singer-songwriter Holly Williams, it combines home goods, apparel, and gifts that reflect the local culture. Visitors appreciate the charming ambiance and the quality of items, which make for great souvenirs or gifts. The review mentions this store as a “charming general store,” and the curated selection helps visitors discover authentic Nashville-inspired items. Again, free admission means you can enjoy the browsing experience without pressure.
For a more personal experience, these private Nashville tours deliver individual attention
After two boutique stops, you’ll pause for a lunch break in the neighborhood. Options like Edley’s Bar-B-Que or Burger Up are popular choices, offering hearty, locally loved fare. The 1.5-hour window is perfect for refueling and soaking up the neighborhood’s lively atmosphere. This part of the tour is flexible—if you prefer vegetarian options or a different spot, you could explore nearby cafes or eateries, although the tour comes with a suggested plan.
Post-lunch, the group heads to Draper James, Reese Witherspoon’s fashion boutique. Known for its Southern-inspired apparel, accessories, and home decor, this store reflects a playful yet elegant aesthetic. Visitors often comment on the bright, cheerful decor and the thoughtfully curated collections that blend classic Southern charm with modern style. It’s an excellent place to pick up a stylish dress or some cute accessories that scream Nashville.
Following Draper James, the tour visits Emerson Grace, a boutique specializing in contemporary women’s fashion and jewelry. This stop is particularly appealing for those interested in trendier, more modern styles. Expect to find statement jewelry, chic dresses, and accessories that could elevate your wardrobe or serve as memorable souvenirs. The boutique’s inviting atmosphere makes trying on pieces enjoyable, and the staff’s friendliness is often praised.
Next, Serendipity offers a more relaxed shopping environment. Known for its trendy clothing, shoes, and accessories, it attracts a diverse crowd. Reviewers highlight the boutique’s laid-back vibe and the carefully curated selection of stylish, affordable items. It’s a perfect spot for those wanting to pick up something fun and fashionable without the high-pressure environment of bigger stores.
Finally, the tour concludes at ABLE, a socially conscious brand that empowers women through ethically manufactured leather goods, jewelry, and apparel. For shoppers interested in sustainable fashion and supporting fair trade practices, this stop hits the mark. Past guests have appreciated learning about the brand’s mission while browsing high-quality products that combine style with social impact. This store often leaves a lasting impression, emphasizing the importance of responsible shopping.
For $1,300, the tour provides a personalized shopping experience with private transportation and guidance. While the cost might seem high, it includes a carefully curated itinerary that you might struggle to replicate independently, especially if you’re unfamiliar with Nashville’s boutique scene. The private setting means you won’t be part of a large group, allowing for a more relaxed pace and personalized attention.
The tour is designed for those who love fashion, home decor, or unique craftsmanship and want to avoid the hassle of navigating on their own. It’s especially suitable for travelers who value authentic local shops over mainstream malls, seeking a more intimate connection with Nashville’s creative scene.
Many reviews emphasize the thoughtful selection of stores, each offering a different facet of Nashville’s style and culture. Guests appreciate the welcoming atmosphere and the opportunity to learn about each store’s story, whether it’s the craftsmanship at Imogene + Willie or the Southern charm of Draper James.
Another highlight is the flexibility provided by the private tour. If you’re not a fan of certain stops or want more time at a particular boutique, your guide can adjust accordingly. The timing—roughly 6 hours—allows you to explore comfortably without feeling rushed.
This tour is best suited for fashion-forward travelers, home decor enthusiasts, or anyone eager to discover Nashville’s unique boutique scene. It’s also ideal for groups seeking a private, relaxed shopping day without the hustle and bustle of crowded outlets. If you appreciate ethical brands and want to support local artisans, ABLE provides a meaningful shopping experience.
For those who prefer the freedom to customize their day, the private transportation and guided approach add a layer of comfort and insider access that you won’t get on larger group tours. It’s a great way to explore Nashville’s creative side with a personal touch.
Is transportation included in the tour?
Yes, private transportation is part of the experience, ensuring smooth travel between shops and a stress-free day.
How long is the shopping part of the tour?
Each store typically allows about 45 minutes, with a longer lunch break, totaling around 6 hours overall.
Can I customize the itinerary?
While the tour follows a set schedule, the private nature means your guide can make adjustments if desired.
Is there an age restriction?
Most travelers can participate, and service animals are allowed, making it accessible for guests with specific needs.
What is the cancellation policy?
You can cancel for free up to 24 hours before the start time for a full refund.
Is this experience suitable for solo travelers?
Absolutely. While designed for groups, solo travelers can enjoy the intimate, private atmosphere.
This private Nashville shopping tour offers a well-curated, relaxed look into the city’s fashionable and artisanal side. With its carefully selected boutiques, private transport, and flexible structure, it’s ideal for those who want an authentic, personalized shopping experience in a city famous for its creativity and style.
While the price might seem on the higher side, the quality of boutiques, insider access, and overall comfort make it a worthwhile choice for a special day out. Whether you’re hunting for stylish clothing, unique home accessories, or supporting ethical brands, this tour promises a meaningful blend of fun, discovery, and Nashville charm.
If you’re someone who prefers to explore at your own pace, loves boutique shopping, and wants a behind-the-scenes look at Nashville’s local scene, this experience is a solid pick. It’s a perfect way to combine style, culture, and comfort into one memorable day.