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Discover Pico's wine heritage with this immersive 8-hour tour, featuring vineyard walks, tastings, museum visits, and local cuisine—perfect for wine enthusiasts and culture seekers.
If you’re dreaming of exploring one of Portugal’s most unique wine regions, this Pico wine tour offers a comprehensive experience that combines tradition, stunning scenery, and authentic tasting moments. With a highly-rated 5.0/5 from 46 reviews and a recommended status of 100%, it’s clear this tour strikes a chord with those eager to understand the island’s viticultural roots while enjoying gorgeous views and delicious local food.
What we absolutely love about this experience is how it seamlessly blends guided visits to historic wineries, a journey through the island’s UNESCO-listed vineyards, and a taste of local culture in the charming village of Madalena do Pico. The relaxed pace and intimate group size (a maximum of 8 travelers) ensure personalized attention and plenty of opportunity to ask questions, capture photos, and really soak in the atmosphere.
A potential consideration? The tour starts at 10:00 am and runs for around 8 hours, so it’s best suited for those prepared for a full day out. Also, transportation isn’t included, which means you’ll need to arrive at the meeting point or arrange your own transfer. This makes it ideal for travelers who enjoy a bit of independence or are already on the island.
This tour appeals most to wine lovers, culture enthusiasts, and curious travelers who want more than just a tasting—who want to walk through vineyards, learn about traditional winemaking, and experience Pico’s scenic beauty firsthand.

Looking for more options in Pico? Here are some other experiences worth considering.
The tour begins at the João Quaresma Maritime Ferry Terminal in Madalena, a central spot that’s easy to access if you’re already on Pico. Arriving at 10:00 am, travelers are greeted by a knowledgeable guide (often Filipe or Gabriel) and set off on an 8-hour journey that promises a blend of history, scenery, and, of course, wine.
While the price of approximately $162.55 per person might seem steep at first glance, it’s essential to consider the value woven into each part of the day—guided tours, tastings, museum entries, local lunch, insurances, and a certificate of participation all add up. Plus, the small group size ensures a more intimate experience, where questions and curiosity are encouraged.
Our journey kicks off at Picowines, where a guided tour reveals the secrets behind Pico’s winemaking process. Here, you’ll get an inside look at how the island’s wines are crafted, combining traditional methods with modern touches. Tasting a selection of wines on-site, visitors often comment on the quality and uniqueness of the offerings.
The fact that admission is included means you can focus on learning and savoring rather than worrying about extra costs. Travelers like Marcia remarked on Filipe’s extensive knowledge, particularly about Pico and Azorean wine, which made the visit feel personal and insightful. She appreciated how Filipe even detoured into local culture, including her own family history—adding a special touch to your experience.
Next, a 45-minute guided tour at the Pico Wine Museum offers a behind-the-scenes look at the history of winemaking on the island. It’s a chance to understand the traditions that have shaped Pico’s viticulture for centuries. Seeing old equipment, photographs, and artifacts enriches the tasting experience and contextualizes the wines you’ll sample later.
This stop is highly valued because it connects the dots between past and present, revealing how generations of farmers and vintners have preserved these traditions. It’s a lovely way to deepen your appreciation for the wines produced here today.
One of the standout features of this tour is the walk through the UNESCO-listed vineyards at Trilha de Vinhas. This guided visit lasts about an hour, giving you time to stroll among the centuries-old vines, marvel at the terraced landscapes, and breathe in the pure air. Reviewers like Brenda loved the opportunity to enjoy the atmosphere while walking in the vineyards, which adds a sensory layer that tasting alone doesn’t provide.
The vineyards here are not just scenic—they’re part of a living tradition that dates back to the early settlers. The fact that these vineyards are still in active use today underscores their resilience and importance.
This UNESCO heritage site is a short 30-minute visit that combines sightseeing with a bit of light hiking. The Lajido da Criacao Velha features ancient vineyards, some dating over a hundred years, and small trails that showcase the island’s volcanic landscape. Reviewers have pointed out how this part of the tour offers a peaceful break from the busier winery visits, with plenty of photo opportunities.
The tour then moves into the charming village of Madalena, often called the wine capital of the Azores. Here, you’ll get a taste of local life, see traditional architecture, and enjoy the relaxed island vibe. It’s an excellent chance to soak in the culture and perhaps pick up some souvenirs.
The last part of the journey is a visit to the interpretation center at Lajido de Santa Luzia, where you’ll learn about Pico’s vineyard landscape and its significance. This UNESCO site holds a special place in the island’s identity. The visit includes sites like Dog, Arcos, and Cabrito, renowned for their scenic beauty and historical importance. The free access is appreciated, and guides often point out details that enrich your understanding of the region’s viticultural heritage.
The regional lunch included in the tour consistently receives praise. Expect a hearty meal with local cheeses, bread, and regional dishes, perfectly complementing the wines and brandies tasted throughout the day. Travelers like LaurenKocher appreciated the variety, including the opportunity to sample well-priced, high-quality brandy and local cuisine.
The tour’s comprehensive itinerary offers a well-balanced blend of wine, history, scenery, and local culture. While the cost might seem elevated, the inclusion of multiple tastings, museum visits, guided walks, and a delicious lunch makes this a worthwhile investment for those eager to understand Pico’s unique wine landscape.
If you’re passionate about wine, history, and scenic landscapes, this tour provides a full immersion in Pico’s cultural fabric. It’s perfect for travelers who prefer small-group experiences with expert guides who can bring the island’s stories to life. Those seeking a relaxed, informative, and delicious day will find this tour hits all the right notes.
However, if you’re looking for a quick overview or don’t want to commit to a full day, you might find this experience a bit long. Also, travelers who prefer self-guided exploration may prefer to visit some sites independently after understanding the context provided here.

Is transportation included in the tour?
No, transportation to and from the meeting point isn’t included. You’ll need to arrange your own transfer or arrive at the João Quaresma Maritime Ferry Terminal by 10:00 am.
How long does the tour last?
The experience is approximately 8 hours long, giving ample time for all stops, tastings, and meals.
What’s the group size?
The tour is limited to a maximum of 8 travelers, ensuring a more personal and engaging experience.
Are the tastings and museum entries included?
Yes, all tastings, museum entries, and the regional lunch are included in the price.
Is the tour suitable for all ages?
Most travelers can participate, and service animals are allowed. The tour involves walking but is generally manageable for most.
Can I cancel if my plans change?
Yes, there’s free cancellation up to 24 hours before the tour, with a full refund. Cancellations less than 24 hours prior aren’t refunded.
What should I bring?
Comfortable walking shoes, sun protection, and a camera are recommended. The tour is outdoors, so dress appropriately for the weather.
What makes this tour stand out?
The combination of UNESCO-listed vineyards, expert guides, a mix of cultural and scenic stops, and delicious local food make it an immersive experience you won’t forget.
This Pico wine tour offers a rare chance to step into the island’s longstanding winemaking tradition while enjoying spectacular views and engaging storytelling from passionate guides. Whether you’re a dedicated wine enthusiast or a culture lover craving authentic experiences, it’s a well-curated day that combines education, scenery, and taste in a way that feels genuine and fun.
The small group size and inclusion of key highlights ensure you get a personalized, memorable taste of Pico’s landscape and culture. While it demands a full day and some walking, the effort is rewarded with insights, flavors, and views that stay with you long after the bottles are empty.
If you’re seeking an authentic, well-rounded introduction to Pico’s vineyards and local lifestyle, this tour is definitely one to consider. It’s a trip that respects tradition while offering new perspectives—perfect for making your Azorean adventure truly special.