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Discover Santorini’s wine history and taste exquisite volcanic wines with this guided museum visit and tasting tour, including convenient hotel transfers.
Exploring Santorini’s Wine Heritage with a Museum Visit and Tasting Experience
Our review covers a popular, well-rated tour in Santorini that takes you underground into the Wine Museum Koutsogiannopoulos—the only one of its kind in Greece—paired with a wine tasting in the nearby Volcan Wines’ tasting room. For those eager to learn about the island’s winemaking roots and sample some unique volcanic wines, this tour offers an accessible, engaging way to do so without the stress of self-driving.
What we particularly like is the convenient pickup and drop-off service from many hotels and the cable car station, making it easy to enjoy the experience without logistical worries. A solid audio guide, available in 14 languages, plus a booklet in 22 languages, means you can absorb the fascinating history at your own pace.
One possible drawback is the mixed reviews about transportation timing—some travelers faced delays or unclear pickup details, which can dampen the anticipation. So, this tour likely suits those who appreciate guided experiences and are comfortable with group bookings, rather than travelers looking for a completely private or spontaneous outing.
In general, this tour is ideal for wine enthusiasts, history buffs, or anyone curious about Santorini’s volcanic wines. If you prefer well-structured outings that combine education with tasting, and don’t mind the group setting, you’ll find value here. Now, let’s explore all the details to help you decide if this experience fits into your Santorini itinerary.


For more Santorini culinary adventures, you might enjoy these food and drink experiences
One of the first things to note about this tour is its convenience. Pickups are offered from many hotels around Santorini, plus from the cable car station—an especially useful feature for cruise travelers. The transportation is air-conditioned, making the roughly 2-hour experience comfortable, even under the Greek sun.
However, reviews highlight that the pickup process can sometimes be a bit confusing. One traveler mentioned a delayed driver arriving 15 minutes late, which led to a cancellation and refund issues. While most reviews are positive about the transfers, this inconsistency suggests travelers should confirm pickup details beforehand and be flexible with timing.
The Wine Museum Koutsogiannopoulos is the star of this experience. Situated eight meters underground within a natural cave, it’s a compelling setting that instantly transports you into the world of vine cultivation and winemaking. The museum took over two decades to build, and it’s the only one of its kind in Greece.
As you walk through, you’ll explore displays and exhibits that cover the history of wine on Santorini, dating back to the 1660s. The museum’s automatic audio guide, available in 14 languages, is praised for being informative without overwhelming. Reviewers like Kevin L. appreciated the way the guide helped them “discover the history behind the wine” with friendly and courteous staff guiding you through.
Following the museum tour, you’ll move to the winery’s tasting room to sample 3 to 4 local wines. The wines are produced right on the island, and some reviewers have highlighted the unique volcanic profile of the wines, including a dessert wine that’s “tally unique” according to one guest.
The tasting experience is complemented by the opportunity to purchase bottles before leaving, a common tip from visitors who want to take a piece of Santorini home. The tasting room’s relaxed ambiance and knowledgeable staff make learning about the wines enjoyable, especially for those new to volcanic wines or specific to Santorini’s terroir.
Reviews reveal a mix of impressions. Several travelers praised the knowledgeable guides and the authenticity of the wine museum, with comments like, “It’s nice to discover the history behind the wine before you try them.” Others enjoyed the friendly staff, describing the experience as “great and informative.”
Some feedback points to minor frustrations: unclear pickup timings and the aging facilities seeming a bit “old and tired,” as one reviewer put it. Still, many considered the museum a “quaint” and “interesting” visit, with one noting that their visit was hampered only by the intense heat outside, which is worth considering if visiting during the warmer months.
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At approximately 2 hours, the tour is a compact but insightful experience. It’s designed to fit into a wider day of activities or shore excursions, making it a flexible choice.
For the price of about $89, including the museum entry, tasting, and transfers, many consider this good value—especially if you’re keen to combine cultural learning with wine tasting in a relaxed setting. Compared to other experiences in Santorini, this is a cost-effective way to deepen your understanding of local wine history without sacrificing quality.

This experience works well for wine lovers wanting to understand the roots of Santorini’s unique volcanic wines. It’s also suitable for history enthusiasts who enjoy learning about local traditions in an authentic setting. Given the group nature and some review comments about transport timing, it’s best for travelers who are comfortable with guided tours and group activities.
It might be less appealing for those seeking a private or highly spontaneous experience, or for visitors who are less mobile, since the museum involves stairs and walking through a cave. The tour is also ideal for cruise passengers looking for a manageable, engaging activity that fits into a half-day plan.
This wine museum and tasting tour offers a fascinating glimpse into Santorini’s winemaking history, paired with the chance to sample some truly volcanic wines. The underground museum provides a unique setting, and the guided audio makes the learning accessible for international visitors. With convenient transfers and a reasonable price point, it’s a practical choice for those interested in culture, wine, and a taste of Santorini’s past.
While the transportation logistics can sometimes be inconsistent, most participants agree that the knowledgeable guides and excellent wines make up for these minor hiccups. If you’re eager to learn about local traditions and enjoy a relaxed tasting session, this tour warrants a spot on your Santorini list.

Is hotel pickup available?
Yes, the tour offers pickup from many hotels throughout Santorini, as well as from the cable car station, making it easy to join no matter where you stay.
How long does the tour last?
The entire experience takes roughly 2 hours, including transportation, museum exploration, and tasting.
Are multiple languages supported?
Yes, the audio guide is available in 14 languages, and a booklet is offered in 22 languages, accommodating many international visitors.
What does the wine tasting include?
You will sample three or four local wines, including some produced at the winery, with the opportunity to purchase bottles afterward.
Is there any mention of specific wines?
While the exact wines aren’t listed, reviewers note that the volcanic wines and a unique dessert wine are highlights of the tasting.
Are there any physical limitations to be aware of?
Visitors should be prepared for stairs inside the cave museum, and the underground setting may not be suitable for those with mobility issues.
What’s the cost of the tour?
The tour costs about $89.05 per person, including museum entry, tastings, transportation, and guidance.
Can I cancel or reschedule?
Yes, free cancellation is available up to 24 hours in advance, with full refunds.
Is this experience suitable for children?
While not explicitly stated, the focus on wine tasting suggests it’s best suited for adults or those of legal drinking age.
Would this be a good activity for cruise passengers?
Absolutely, given the convenient pickup from the cable car station, it’s a manageable, engaging shore excursion.
This tour offers a well-rounded glimpse into Santorini’s viticultural past, combining education with tasting in a memorable setting. Whether you’re a wine novice or a connoisseur, the underground museum and volcanic wines make this an experience worth considering.