Venice: Tickets to Negozio Olivetti

Venice: Tickets to Negozio Olivetti offers a rare glimpse into modern architectural brilliance right in the heart of Venice’s iconic Piazza San Marco. This 45-minute experience, led by FAI (Fondo per l’Ambiente Italiano), takes visitors inside a beautifully restored showroom designed by Carlo Scarpa in the late 1950s. For just $11, this tour combines history, design, and craftsmanship, making it a worthwhile stop for architecture lovers and curious travelers alike.

One of the things we particularly love about this tour is how it blends a fascinating slice of 20th-century design with Venice’s timeless charm. The chance to walk through Scarpa’s carefully reimagined space—featuring luxurious materials like Aurisina marble and ebony—is a real treat. However, a potential consideration is that the tour is quite brief, so those craving a more extensive historical or cultural experience might find it a bit limited in scope. Still, it’s an excellent pick for design enthusiasts, architecture students, or anyone wanting a unique, authentic Venetian encounter away from the more crowded tourist routes.

Key Points

• Architectural Masterpiece: Designed by Carlo Scarpa, the Negozio Olivetti showcases innovative use of space and materials.
• Historical Connection: The showroom from 1958 was a project for Olivetti, representing mid-century modern design and corporate culture.
• Conservation & Restoration: Fully restored in 2010, the space retains its original layout, allowing visitors to see Scarpa’s craftsmanship firsthand.
• Authentic Experience: Guided by audio in Italian or English, visitors gain insights into the design process and the story behind Olivetti’s influence.
• Prime Location: Situated under the colonnades of Procuratie Vecchie, right in Piazza San Marco, making it easy to incorporate into your Venice itinerary.
• Good Value: At $11 per ticket with included audio guides, it provides an affordable, enriching experience for design aficionados.

An In-Depth Look at the Tour

What makes Negozio Olivetti special?

The moment you step into Negozio Olivetti, you’re transported into a space that oozes design intelligence. Carlo Scarpa’s overhaul of this small corner premise was a challenging project—transforming a modest location into a memorable showcase of modern design. The original showroom, used between 1957 and 1958, was dedicated to Olivetti’s innovative typewriters and calculators, but Scarpa’s intervention elevated it into a piece of art.

Visitors love how the space balances functional design with artistic flair. Scarpa’s meticulous attention to detail is evident in the mix of luxurious materials—like Aurisina marble, ebony, and decorative elements—that create a dialogue between the historic Venetian surroundings and the contemporary aesthetic. The restored interior, completed in 2010 and reopened by FAI, has kept the original set-up, offering a glimpse into the company’s cultural values and the designer’s genius.

What to Expect on the Tour

The journey begins in Piazza San Marco, where you’ll find the entrance under the colonnades of Procuratie Vecchie, near Cafè Lavena. From there, the tour is a compact 45-minute exploration of the showroom. You’ll see how Scarpa reconfigured the interior, reshaping spaces to maximize light and emphasize artisanal craftsmanship.

The highlight is definitely the interior itself—visitors can study the architectural and artisanal details of the space, from the sleek display cases to the interplay of light and shadow. The audio guides deepen the experience, providing context about the building’s history, the vision of Adriano Olivetti, and Scarpa’s innovative approach.

Authenticity and Restoration

One of the most praised aspects, based on reviews, is the careful restoration completed in 2010. The space remains faithful to its original 1950s design, and the furnishings are arranged to reflect the showroom’s initial layout. This preservation allows visitors to appreciate the craftsmanship and thoughtfulness that went into its creation—a real treat for design lovers.

Unique Features and Extras

Occasionally, the space hosts temporary exhibitions, providing additional layers of interest. While these can slightly alter the layout or content, they add to the dynamic nature of the experience. The limited group size (up to 10 participants) ensures an intimate atmosphere, allowing you to absorb the details without feeling rushed.

Practical Considerations

For just $11, the ticket offers excellent value—especially considering the inclusion of an audio guide and the chance to see a piece of Venice’s modern architectural history. The tour does not involve any transportation, so plan to arrive a few minutes early at the meeting point. Since photography and touching exhibits are not allowed, you’ll want to focus on soaking in the details and listening closely to the guide’s insights.

Why This Tour is Worth Considering

If you’re someone who appreciates architecture, design, or mid-century history, this experience is a treasure. It’s particularly suitable for those who want an authentic, less crowded Venetian attraction that provides insight into Italy’s modern cultural contributions. The short duration makes it a perfect addition to a day filled with more prominent sights, and the modest price point means it’s accessible for most travelers.

For design students or professionals, this tour offers a detailed look at Scarpa’s craftsmanship and innovative use of materials—great for inspiration. For casual travelers, it’s a quiet, contemplative space where you can enjoy a slice of Italy’s design legacy without the crowds.

The Sum Up

Venice’s Negozio Olivetti tour is an underrated gem that combines history, architecture, and craftsmanship in a compact package. The experience of walking through Scarpa’s meticulously restored design—set in the heart of Venice’s historic square—is genuinely special. It offers budget-friendly access to a significant piece of Italy’s modernist heritage, making it ideal for design enthusiasts, architecture buffs, or anyone looking to see Venice from a different perspective.

While the tour’s brief duration might not satisfy those seeking a comprehensive architectural lesson, its quality and authenticity make it a highly worthwhile stop. The guided tour’s intimate group size and the restored beauty of the interior ensure you’ll leave with a fresh appreciation of Carlo Scarpa’s talent and Olivetti’s cultural influence.

If you’re in Venice and want a quiet, inspiring break from the crowds, this experience deserves a spot on your itinerary.

FAQ

How long is the tour?
The tour lasts approximately 45 minutes, making it a quick yet rich experience.

Where do I meet for the tour?
The meeting point is in Piazza San Marco, under the columns of Procuratie Vecchie, on the side of Cafè Lavena.

What languages are the audio guides available in?
Audio guides are available in Italian and English, allowing most visitors to enjoy the insights comfortably.

What is included in the ticket price?
Your ticket includes entrance to Negozio Olivetti and an audio guide to enhance your understanding of the space.

Can I take photos during the tour?
No, photography is not permitted inside the space to help preserve the exhibits and maintain the atmosphere.

Is the experience suitable for children?
While suitable for most ages, the focus on architecture and details might appeal more to older children or teenagers interested in design.

Can I cancel the tour if my plans change?
Yes, cancellations are allowed up to 24 hours in advance for a full refund, offering flexibility if your itinerary shifts.

To sum it up, the Venice: Tickets to Negozio Olivetti offers a rare and valuable look into modern architecture designed by Carlo Scarpa, set against the backdrop of one of the world’s most iconic cities. With its beautiful restoration, insightful guides, and modest price, it’s a worthwhile stop for those eager to explore a different side of Venice’s rich cultural landscape.