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Discover the authentic Tequila tasting experience with Jorge Cuervo in San Jose del Cabo. Learn, taste, and savor in a personalized, educational setting.
If you’re heading to San Jose del Cabo and have a curiosity for tequila beyond the typical shot at a beach bar, this highly-rated tour promises a deep dive into the spirit’s heritage, flavors, and proper appreciation. Led by a direct descendant of the Cuervo family, Jorge Cuervo brings a blend of expertise, warmth, and storytelling that elevates a simple tasting into a memorable cultural experience.
We love how this tour offers not just tastings but a thorough education—perfect for those who want to understand what makes tequila truly special. The personal touch of Jorge’s family history and attention to detail really shines through, making it stand out from generic tequila tastings.
One thing to consider is that this experience lasts about an hour, so it’s a relatively quick tour. If you’re after a more extensive exploration or a full dinner, you might want to plan accordingly.
This experience is ideal for culture lovers, spirits enthusiasts, and curious travelers who appreciate authentic, high-quality experiences that go beyond the usual tourist fare.

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From the moment you arrive at Blvd. Antonio Mijares 101 A in San Jose del Cabo, you’ll be greeted warmly by Jorge’s staff. The setting is casual yet professional, designed to make you feel at home. The intimate size—no more than 15 participants—means you’ll receive personalized attention and comfortably ask questions as Jorge takes center stage.
What makes this tour truly special is Jorge’s family lineage. As a direct descendant of Jose Cuervo, Jorge’s passion and knowledge come from generations of tequila mastery. He shares stories about his ancestor, Don Jose Antonio Cuervo y Valdes, who founded tequila in the 18th century. This personal connection gives the experience a sense of authenticity not easily found elsewhere.
As you sip and sample, Jorge explains the distillation process, the different types of tequila—white, rested, and aged—and what to look for on a bottle to spot quality tequila. His storytelling makes complex topics accessible and engaging, often sprinkled with humor and fascinating anecdotes.
The core of the experience is tasting five different shots, carefully curated to showcase tequila’s depth. You’ll sample:
What we love here is the pairing with petit Mexican canapés crafted by Chef Roberto Gallardo. These small bites are thoughtfully selected to complement each tequila, enhancing flavors without overpowering.
Throughout the session, Jorge emphasizes the differences between tequila types and what makes a tequila authentic. He trains your palate to recognize smoothness, aroma, and flavor profiles, guiding you to drink with appreciation rather than just for effect.
Participants often mention how much they learn—one reviewer noted, “you get way more history into tequila than expected,” and another appreciated the no-pressure, fun atmosphere. This makes it perfect for both seasoned spirits lovers and complete novices.
At $87.08 per person, this tour offers exceptional value. For that price, you get a comprehensive education, tastings of premium tequila, paired snacks, and a profile of authentic Mexican culture. Several reviews highlight that the experience exceeded expectations and provided a lasting impression.
Jorge’s charisma and genuine warmth turn what could be a standard tasting into a cultural encounter. Reviewers often mention feeling like part of the family, treated with kindness and respect. It’s clear Jorge is passionate about sharing his heritage, making every guest feel valued.

Many past participants describe this tour as a highlight of their trip. Makenna_F called it “worth every penny,” praising Jorge’s knowledge and dinner service. Shawn_G appreciated the unexpected depth of tequila history. Others mention how the experience changed their perception of tequila, making it more than just a quick shot but something to savor and appreciate.
DixieLee_T called it “the best tequila class we’ve ever done,” citing the authenticity and educational value. The consensus is that Jorge’s personal touch, combined with high-quality tequila and tasty food, creates an experience both fun and enlightening.

This Traditional Tequila Tasting Experience with Jorge Cuervo is a fantastic choice for anyone in San Jose del Cabo looking to deepen their understanding of tequila. It’s perfect for those who value authentic stories, high-quality spirits, and a warm local atmosphere.
The combination of personal history, expert guidance, and delicious pairings makes it an immersive cultural activity that’s well worth the price. Whether you’re a tequila novice or a seasoned enthusiast, you’ll walk away with a new appreciation and a better eye for spotting quality bottles back home.
Travelers who enjoy learning while tasting will find this tour both educational and memorable. And for those who simply want to experience a taste of Mexican heritage in a friendly setting, this tour delivers.
In short, if you’re after a unique, authentic, and high-value experience that turns a simple drink into a story and a lesson, this tequila tour is a must-do.
“Jorge and his staff were so kind and knowledgeable. The presentation was so thorough and he answered every question we could think up. The tequila …”

Is the tour suitable for vegetarians?
Yes, vegetarian options are available, and special requests can be accommodated.
How long does the tour last?
The experience lasts approximately one hour.
What is included in the price?
You’ll taste five premium tequila shots, enjoy petit Mexican canapés, and receive a personalized tequila tasting class.
Is this tour good for beginners?
Absolutely. Jorge’s explanations make it accessible for those new to tequila, and the relaxed atmosphere encourages questions.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours in advance for a full refund.
Where does the experience start and end?
It begins and ends at Blvd. Antonio Mijares 101 A, San José del Cabo.
Is there a group size limit?
Yes, a maximum of 15 travelers, ensuring a more intimate and engaging experience.
This tequila tasting offers more than just a sip; it’s a chance to connect with Mexican heritage, enjoy high-quality spirits, and learn how to appreciate tequila in a whole new way. It’s a memorable, educational, and delicious addition to any Cabo itinerary.