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Explore Genoa’s historic charm with a guided walk, authentic local shops, and a tasting of three regional wines paired with delicious food — all in 3 hours.
Discover Genoa’s Historic Charm and Flavors in a Guided Tour
This well-rated tour offers a perfect blend of history, culture, and gastronomy in Genoa’s captivating old town. Over about three hours, you’ll stroll through ancient streets, learn about its glorious maritime past, and enjoy a wine tasting that celebrates local flavors — all with a friendly guide leading the way. It’s a compact experience that captures the essence of Genoa beyond the usual tourist spots.
One of the things we love most about this tour is its focus on authentic local experiences. From visiting historic shops to tasting wines in the heart of the city, it feels genuine and engaging. A possible drawback is the relatively short duration, which might leave some wanting more time to explore in depth. Nonetheless, this tour is perfect for those who want a taste of Genoa’s history and culinary scene without a time-consuming commitment. It suits travelers who appreciate small-group intimacy and insightful guides, especially if you’re keen on discovering lesser-known gems and local specialties.


The tour kicks off at Largo Alessandro Pertini, a central spot close to public transportation, making it easy to find. From the start, you’ll be introduced to Genoa’s illustrious past as a powerful Maritime Republic, with stories about the noble Doria family that once owned grand palaces in Piazza San Matteo. We loved the way the guide’s storytelling brought the history alive, making ancient buildings like the Palazzo Doria Tursi feel like old friends rather than just facades.
Moving along to Via dei Macelli di Soziglia, you’ll walk through one of Genoa’s oldest streets—home to historic shops that are still thriving today. This area feels like a living museum of local crafts and traditions, and the guide points out shops that have stood the test of time. According to a review, “We enjoyed this tour very much. We saw parts of Genoa that we weren’t expecting and were excited to see what was coming next,” which perfectly captures the element of surprise and discovery here.
At Piazza Banchi, you’ll stand where Genoa’s traders once did. The scene is lively, and some of the grand buildings, like the Loggia dei Mercanti, remind visitors of the city’s bustling commercial past. The guide explains how this was the heartbeat of trade, which adds context to the lively atmosphere today.
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The highlight for many is the visit to a hidden cellar in front of an ancient Romanesque church. This spot isn’t just about tasting wines; it’s about connecting with Genoa’s culinary roots. Inside, you’ll find a small peasant museum that offers a glimpse into last-century rural life, adding a layer of authenticity to the experience.
Here, you’ll sample three different wines, each carefully paired with foods that complement their flavors. Reviewers rave about the quality of the wines, describing the selection as “excellent,” and the guide’s pairing choices as “delicious and well thought out.” The guide, whose knowledge brings the wines’ stories alive, makes the tasting feel like an intimate journey into regional traditions.
A visitor noted, “Alessandro was very friendly and knowledgeable about his city. We learned a lot, ate a lot, and thoroughly enjoyed the wine cellar he brought us to,” emphasizing how the guide’s enthusiasm and expertise create a memorable experience. The wine tasting isn’t rushed, and the small group size allows for questions and personalized comments.

The entire tour lasts around three hours, making it easy to fit into a busy sightseeing day. Since the tour is limited to a maximum of 8 travelers, it offers a cozy atmosphere where you feel like exploring with friends rather than in a large group.
The price of $97.95 per person includes all tastings, entry to the cellar and museum, and guided commentary. Considering the quality of wines and the depth of historic context, many will find this to be a good value—especially compared to standalone wine tastings or private tours that can be much more expensive.
The tour begins at 5:00 pm, perfect for catching the sunset over Genoa’s rooftops and enjoying the city’s evening vibe. The itinerary is paced well, with enough time at each stop to soak in the sights and sounds without feeling rushed.
The accessibility of the meeting point near public transportation makes logistics straightforward, even if you’re arriving from other parts of Italy or Genoa itself.
Reviewers consistently praise the guide’s friendliness and knowledge, which elevates the experience beyond a simple walk. One reviewer called the guide “Alessandro,” highlighting his engaging manner and expertise. They appreciated how he shared stories about Genoa’s history, and how the wine tasting was both educational and tasty.
Another guest mentioned that “we saw parts of Genoa that we weren’t expecting,” which suggests that this tour reveals some of the city’s lesser-known treasures, making it ideal for travelers who want to go beyond the typical tourist itinerary.
The food and wine pairing drew particular praise, with one reviewer calling the choices “divine,” and the experience “the perfect way to start a vacation.” This points to how well-curated the tasting was, combining local wines with foods that truly enhance each sip.
If you’re after an engaging, small-group experience that combines history, authentic local shops, and regional wines, this tour ticks all the boxes. It’s especially suitable for travelers who enjoy cultural stories, good wine, and a relaxed atmosphere. The inclusion of a visit to a wine cellar and a small museum adds depth to the tasting experience, making it ideal for those looking to learn about Genoa’s culinary traditions.
While it’s a short tour, its focus on quality and authenticity means you’ll walk away with a rich understanding of Genoa’s historic and gastronomic identity. The friendly guide and carefully selected stops make it a memorable way to explore the city’s old town, especially if you’re a fan of good food and wine.
This experience offers a lovely balance of education, flavor, and charm—perfect for first-time visitors or seasoned travelers craving a deeper connection with Genoa.
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How long does the tour last?
The tour takes approximately three hours, making it a manageable yet immersive experience.
Where does the tour start?
It begins at Largo Alessandro Pertini, a location convenient to public transportation in Genoa.
What is included in the price?
Your fee covers the guided walk, three wine tastings, entrance to the cellar and small museum, and food pairings.
Is there a minimum or maximum group size?
Yes, the tour operates with a maximum of 8 travelers, ensuring a more personalized experience.
Can I cancel the tour?
Yes, free cancellation is available up to 24 hours before the start time for a full refund.
What’s the best time of day for this tour?
Starting at 5:00 pm makes for a lovely evening experience, especially for sunset views and a relaxed vibe.
Is this tour suitable for all ages?
Most travelers can participate, but the focus on wine tasting might be more appealing to adults.
What should I wear?
Comfortable walking shoes are recommended, as you’ll be exploring historic streets and stairs.
Are food and drinks included?
Yes, the tour includes three wines paired with local food, enhancing the tasting experience.
To sum it up, this Genoa tour offers an authentic, intimate glimpse into the city’s past and flavors. It’s ideal for curious travelers eager to combine history with wine, and for those who appreciate small-group experiences led by knowledgeable guides. For a well-rounded taste of Genoa’s cultural and culinary heritage, this tour is a fantastic choice.