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Discover the essence of Rioja with this private day tour from San Sebastian, featuring family wineries, historic Laguardia, and Frank Gehry's Marques de Riscal.
If you’re craving a wine adventure that combines authentic craftsmanship with stunning scenery, the Real Rioja Explore Tour could be just what you need. This private experience offers a thoughtfully curated journey through some of Spain’s most renowned wine regions, all led by knowledgeable guides who bring the area’s history and viticulture to life. From family-run wineries to iconic architectural landmarks, it’s a well-rounded taste of Rioja’s best.
One aspect we particularly like is the tour’s blend of intimate winery visits combined with free time exploring charming towns like Laguardia. It’s perfect for anyone who wants a deep dive into Spanish wine culture without feeling rushed or overwhelmed. However, keep in mind that at around 9.5 hours, this isn’t a short trip—so it’s best suited for those comfortable with a full day of sightseeing and tasting.
This tour is perfect for wine lovers, history buffs, or travelers seeking a rich, authentic experience with a touch of luxury. If you’re after a comprehensive, well-paced day that offers both education and relaxation, this could easily become a highlight of your trip to northern Spain.

For a more personal experience, these private San Sebastian tours deliver individual attention
Your day begins in Villabuena de Alava, a picturesque village renowned for its family-run wineries. Here, a guide will take you behind the scenes of a four-generation vineyard—an offer that’s perfect for those who love seeing traditional craftsmanship passed down through the years. The tour includes a detailed look at the entire wine-making process, from the vines to the final product, offering insights into what makes Rioja wines so unique.
The highlight is the tasting session on the veranda, which overlooks the rolling vines, accompanied by traditional tapas. One reviewer, Kara, noted that “Borja was a fantastic guide,” emphasizing how the guide’s knowledge and friendly demeanor made the experience special. She appreciated the relaxed atmosphere and the personal touch of being in such an intimate setting.
After the winery visit, you’ll head to Laguardia, a beautifully preserved town that’s over 1,100 years old. Set on a hill with panoramic views of the surrounding vineyards, Laguardia feels like stepping back in time. Walking through its cobbled streets, you’ll notice the blend of history, from the Santa Maria de los Reyes church to the underground tunnels and cellar caves.
The tour includes a visit to a secret cellar cave, where you can experience a unique tasting of Rioja wines in a historic, atmospheric setting. Maggie_H praised the guide Alex for his “friendly and knowledgeable” approach, making the exploration both fun and informative. The town’s labyrinth of tunnels is a highlight, offering insight into the region’s wine storage traditions that date back centuries.
The visit is capped with a three-course traditional lunch overlooking the valley, allowing you to enjoy regional dishes that complement the wines tasted throughout the day. The views from the restaurant are striking, adding to the overall sense of place.
No Rioja tour would be complete without a visit to Marques de Riscal, a winery famous for its Frank Gehry-designed building. This architectural marvel is a must-see, even if architecture isn’t your primary interest. The modern curves and shimmering titanium panels contrast beautifully with the surrounding vineyards, creating a photo opportunity in itself.
Here, you’ll have about an hour to explore, sample some of the original Rioja Vino Tinto, and take in the innovative design that has become a symbol of Rioja’s modern face. The winery also offers a glimpse into the region’s vino history, adding a layer of significance to the visit.

Transportation & Timing: The tour begins promptly at 8:30 am, with pickup offered from your accommodation in San Sebastian. The full itinerary spans about 9.5 hours, making for a full, immersive day. The private nature of the experience means your group can enjoy a relaxed pace, with plenty of time at each stop.
Group Size & Personal Touch: Being a private tour, you won’t be part of a large crowd. Reviews highlight how guides like Alex and Borja are friendly, knowledgeable, and attentive, enhancing the experience with local stories and tailored insights.
Pricing & Value: At roughly $570 per person, this tour provides a comprehensive day of wine tastings, culinary delights, and cultural exploration. The inclusion of a private guide, exclusive visits, and high-quality tastings makes it a good investment for those wanting a deeper connection to Rioja, beyond just tasting glasses.
Booking & Flexibility: The tour is available on most days, with bookings made on average 31 days in advance. It offers free cancellation up to 24 hours before, which is reassuring should your plans change.

One of the most praised aspects of this tour is the guide’s expertise. Maggie_H appreciated that Alex was “friendly and knowledgeable,” a sentiment echoed by many who value personable guides who truly share their passion and insights. The small group setting and private nature make for a more relaxed, engaging experience.
The vineyard views and historic towns are other highlights. Kara mentioned that Borja made the day memorable, with the tasting session overlooking the vines being a particular standout. The post-lunch stroll through Laguardia’s cobbled streets, combined with the underground cellar visit, offers a blend of sensory experiences that linger long after the day ends.
The visit to Marques de Riscal is described as “an iconic stop,” with many travelers fascinated by Gehry’s design. The opportunity to taste Rioja wines in such a setting adds a memorable touch to the experience.

This experience is ideal for wine enthusiasts seeking a comprehensive look at Rioja’s best, from traditional family wineries to modern architectural marvels. It also suits those interested in historic towns and regional cuisine, as the stops include both cultural exploration and delicious local food.
Travelers who appreciate small group or private tours will find this particularly appealing, as it allows for flexibility, personalized attention, and a relaxed pace. It’s perfect for couples, small groups of friends, or anyone wanting a curated, authentic day out in Rioja.

The Real Rioja Explore Tour offers a well-balanced blend of history, wine, culture, and stunning scenery. The private setup ensures an intimate experience, with guides like Alex and Borja bringing the region’s stories to life through their knowledge and friendly demeanor. The stops at a family-run vineyard, historic Laguardia, and the innovative Marques de Riscal make this a rich and varied adventure.
While it’s a full day, the time invested results in a deep appreciation of Rioja’s unique character and craftsmanship. For those looking to combine excellent wine tasting with cultural sightseeing, this tour provides fantastic value and memorable moments.
It’s particularly suited for curious wine lovers, cultural explorers, and couples or small groups seeking a personalized experience that feels both educational and indulgent. If you want to discover Rioja through authentic, expertly guided visits, this tour is likely to exceed expectations.

Is pickup offered for this tour?
Yes, pickup is available from your accommodation in San Sebastian, making it convenient and seamless to start your day.
How long does the tour last?
The tour lasts approximately 9 hours and 30 minutes, providing a full day of wine and cultural exploration.
What’s included in the tour?
The tour includes visits to several wineries, a guided tour, tastings, a traditional tapas lunch, and visits to historic towns—all in a private setting.
Can I cancel the tour if my plans change?
Yes, the tour offers free cancellation up to 24 hours before the scheduled start, allowing flexibility.
Is this tour suitable for most travelers?
Yes, most travelers can participate. It’s designed to be accessible and enjoyable for those interested in wine, culture, and scenic views.
What should I wear or bring?
Comfortable clothing and shoes are recommended for walking, especially in towns with cobbled streets. Don’t forget your camera and a sense of curiosity!
Is this a group or private experience?
This is a private tour, meaning only your group will participate, providing a more personalized experience.
How many stops are included?
There are three main stops: Villabuena de Alava, Laguardia, and Marques de Riscal, each offering a different facet of Rioja’s wine and culture.
What is the price per person?
The experience costs around $569.68 per person, offering a full, immersive day with expert guides and exclusive visits.
In essence, this tour is a fantastic way to enjoy Rioja’s best—perfect for those wanting a curated, authentic, and memorable wine country adventure.