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Discover Michigan’s wine country with the NON BUS Torch Lake Traverse City Area Wine Tour—luxury SUVs, stunning views, and personalized tasting experiences for about $69.

Thinking about exploring Michigan’s renowned wine region without the hassle of crowded party buses? The NON BUS Torch Lake Traverse City Area Wine Tour offers a relaxed, upscale alternative that promises a more intimate, authentic experience. While we haven’t personally been on this exact tour, it’s clear that it’s gaining attention for its combination of comfort, flexibility, and scenic beauty.
What really catches our eye are two standout features: luxury transportation in SUVs like Cadillac Escalades and GMC Yukons—and the promise of stunning views along the way. Plus, the tour emphasizes a true VIP experience with knowledgeable guides and a semi-private format that avoids the chaos of party buses. The only potential drawback? The price is modest but doesn’t include tastings, food, or bottles — so budget accordingly.
This tour seems best suited for wine lovers who prioritize comfort, personalized service, and gorgeous scenery, while wanting to avoid the typical party bus scene. It’s ideal if you’re looking for an authentic tasting experience with friends or a partner, rather than a rowdy group outing.

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Unlike typical wine tours that rely on large, noisy buses, this experience trades the party scene for luxury SUVs that feel more like a VIP ride. With a maximum of 18 travelers, it strikes a good balance between socializing and personal space. You’ll enjoy air-conditioned vehicles like Cadillac Escalades and GMC Yukons, giving you a comfortable ride through scenic landscapes.
The tour’s emphasis on expert guides—many of whom are wine enthusiasts and local Michigan residents— adds value. These guides aren’t just chauffeurs; they’re knowledgeable and eager to make recommendations, helping you understand each wine and winery’s character. Plus, for groups over six, there’s a complimentary bottle of wine, which is a thoughtful touch.
Travelers who want a more personalized, relaxed approach to Michigan’s wine scene will appreciate this tour. It’s especially suited for couples or small groups of friends looking for a luxury, hassle-free day with stunning views and quality wines. If you’re tired of busy party buses and want to savor each stop at your own pace, this is a strong contender.

This is a fitting first stop, given the tour’s name. Located near the beautiful Torch Lake, this winery offers a chance to enjoy the scenery and local wines. You can expect friendly staff and a welcoming atmosphere, perfect for getting warmed up to Michigan’s wine offerings.
A winery with a history reflected in its name suggests a classic, well-established operation. Expect tastings of local wines and possibly some insights into the region’s viticulture. The tour’s flexibility means guides may choose the stops based on availability and weather, ensuring a smooth experience.
Known for its scenic setting, Waterfire Vineyards is likely to offer stunning views alongside a curated selection of wines. The environment here makes for excellent photo opportunities, and the guides’ knowledge enhances the tasting experience.
Depending on the day, the tour might include Bos Wines, a producer known for its unique style, or a visit to Mammoth Distilling for craft spirits. This variety keeps the experience fresh and interesting, offering a taste of both wine and local distilled spirits.


The luxury SUVs are a major perk, providing a comfortable ride through Michigan’s scenic wine country. Groups tend to be small to medium-sized, over 6 people they receive a second vehicle, which keeps the journey intimate. The semi-private nature of the tour means you’ll share the experience with other enthusiasts, but the vehicles and stops are arranged to minimize large crowds.
The tour’s flexibility allows for adjustments based on weather, winery availability, or your preferences. Pickups are available in Elk Rapids and nearby Torch Lake, simplifying logistics for travelers staying in those areas.

At $69 per person, this tour offers a significant value considering the luxury transportation and curated winery visits. Since tastings are included, you’re not just paying for transportation but for a guided, quality-focused wine experience. Keep in mind that additional costs such as food, bottles, and glasses are extra, but that allows for flexibility based on your preferences and budget.
Compared to larger, less personal tours, the upscale SUVs and intimate group size make this a cost-effective way to enjoy Michigan’s wine scene in style. The emphasis on stunning views and expert guidance means you’re not just sampling wine—you’re doing it in comfort while soaking up scenic vistas.

While we don’t have extensive reviews, those available highlight the stunning views and the personalized service as major positives. Guests have appreciated the semi-private setup and the quality of the vehicles, often noting that it felt more like a VIP outing than a typical tour.
The inclusion of a free bottle of wine for larger groups was also mentioned as a thoughtful touch, and many found the guides’ local knowledge and enthusiasm added depth to their visit.

This NON BUS Torch Lake Traverse City Area Wine Tour offers a compelling blend of luxury, authenticity, and scenic beauty. Its focus on upscale SUVs instead of party buses ensures a relaxed, intimate atmosphere perfect for wine lovers seeking quality over quantity. The flexible itinerary, knowledgeable guides, and stunning views make it a standout choice for those wanting a genuine Michigan wine experience without the hassle or noise of larger tours.
If you value personalized service, comfort, and scenic stops, this tour delivers in spades. It’s best suited for small groups, couples, or anyone eager to enjoy Michigan’s wine country in style, with the added bonus of insider recommendations and a scenic drive.
Is this tour suitable for all ages?
While primarily a wine tasting experience, it’s best suited for adults. The experience focuses on wine samples and scenic drives.
How long does the tour last?
The tour runs approximately 4 to 5 hours, giving you ample time to enjoy each winery without feeling rushed.
Are tastings included in the price?
Yes, wine samples or splashes are included, but flights, bottles, or additional tastings at wineries cost extra.
Can I book a private tour?
Yes, private tours are available, which is perfect if you want a more personalized experience or are traveling in a small, private group.
Where does the tour start and end?
It begins and ends in Elk Rapids or Torch Lake areas, making it convenient if you’re staying nearby.
What’s the dress code?
Casual comfortable clothing is suitable; consider layers for weather changes and comfortable shoes for winery visits.
Is tipping expected?
Yes, guides work on tips, and a suggested gratuity of 20% is customary for excellent service.
In all, the NON BUS Torch Lake Traverse City Area Wine Tour appears to blend comfort, scenic beauty, and expert guidance—making it a top choice for anyone wanting to enjoy Michigan’s wine country in style.