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Experience Bulgaria’s wines and cheeses in Sofia with this guided tasting, exploring local varieties, regional history, and small producer delights in an authentic setting.
If you’re cruising through Sofia and looking to add a touch of local flavor to your trip, a wine and cheese tasting organized by Bulgarian Traditional Products Ltd. offers an inviting window into Bulgaria’s lesser-known but delightfully diverse food scene. This one-hour guided experience in a cozy shop promises not just a sampling of regional wines and cheeses but also a friendly, informative dive into Bulgaria’s wine landscape, its history, and the small producers behind the products.
What we love about this experience is the personalized storytelling and expert guidance, which make each sip and cheese a story worth hearing. It’s a fantastic way for foodies and curious travelers to deepen their understanding of Bulgaria’s local specialties while enjoying a relaxed, convivial atmosphere. One downside? Since the tasting is confined to a small shop setting, it might not suit those craving a more expansive vineyard tour or a larger-scale event. Still, for anyone seeking an authentic, inside look into Bulgaria’s wine heritage in a central Sofia location, this tour hits the mark beautifully.
This experience is especially well-suited for travelers who appreciate culinary discoveries, enjoy learning about regional differences, and value small producer stories. Whether you’re a seasoned wine lover or a curious beginner, you’ll find plenty to enjoy here.


We loved the way this tasting session combines regional education with delicious flavors. Hosted in the heart of Sofia at the Coupage Wine and Cheese Shop, the experience feels intimate—perfect for getting to know Bulgaria’s wine culture without the need for extensive travel outside the city.
From the moment you step into the shop, a friendly atmosphere greets you. The host, often Alex according to reviews, is typically well-versed not only in wine but also in the history of Bulgaria’s grape varieties and regional nuances. As he points out on a chalkboard map, Bulgaria’s wine regions might not be as famous as France or Italy, but they possess a charming diversity of local grape varieties that produce distinctive wines. Some reviews mention Alex’s ability to weave stories about the history of Bulgaria’s wine-making, adding depth to what might otherwise be a simple tasting.
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The core of the experience involves sampling five Bulgarian wines and two cheeses. The wines are selected to showcase the most popular local varieties, giving you a broad overview of Bulgaria’s unique flavors. Expect to taste wines from different regions, each with its own character—some might be crisp whites, others more robust reds.
The cheeses featured are from small, local producers, which is a highlight for many visitors. This focus on artisanal, regional cheeses adds a layer of authenticity and allows you to explore Bulgarian dairy traditions. Several reviews specifically praise the quality and variety of the cheeses, noting that they complement the wines well and add a savory dimension to the tasting.
Throughout the session, your guide offers insights into each wine’s origin, grape variety, and pairing suggestions. There’s also time to ask questions and discuss the history and geography of Bulgaria’s wine regions, which helps deepen your appreciation.
A notable feature is the chalkboard map illustrating Bulgaria’s wine regions. We found this visual aid helpful in understanding the geographical diversity of the country’s vineyards. The guide recommends wineries and farms worth visiting if you’re planning to explore Bulgaria further, making this experience a practical primer for future travels.
Based on reviews, guides like Alex are praised for their vast knowledge and friendly demeanor. One reviewer noted that Alex’s explanations went beyond just the wines, touching on Bulgaria’s cultural and historical connections to wine-making. Several reviews mention that guides spend extra time with interested guests, providing more detailed information when asked, which adds to the experience’s value.
The shop’s cozy ambiance is often highlighted as a major plus. It’s a welcoming environment, small enough to foster a personal connection, yet well-stocked with Bulgarian wines, cheeses, and even chocolates. This allows you to purchase bottles afterward if you wish to continue your Bulgarian wine adventure at home.
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The entire tasting lasts approximately one hour. The cost covers five wine tastings and two cheeses, with the addition of a bottle or glass of water. As some reviews suggest, the pricing is seen as excellent value for money, considering the quality of the products and the expert guidance.
Note that transportation isn’t included, so if you’re coming from outside the city center, plan accordingly. The tour operates in a small group setting—generally ideal for personal interaction, though some reviews mention the importance of punctuality, as the shop occasionally hosts other customers during the session.
The experience is wheelchair accessible and offered in multiple languages—English, French, and Russian—making it accessible for a broad range of travelers. You can reserve and pay later, offering flexibility if your plans change, with full refunds available if canceled 24 hours in advance.

This tasting is perfect for food and wine enthusiasts wanting an authentic taste of Bulgaria without leaving Sofia. It’s equally suited for travelers eager to learn about local varieties and the story behind each bottle, as well as those looking for a relaxed, engaging activity in the city center.
If you enjoy learning through tasting and appreciate small, artisanal producers, you’ll find this experience a real gem. It also works well for groups—whether a couple or a small family—who want a personalized, memorable introduction to Bulgaria’s wine culture.
However, if you’re seeking a vineyard tour or a large-scale tasting event, this might not satisfy that preference. It’s more about intimate education and sampling in a cozy setting.

For travelers who seek an authentic, informative, and delicious experience, this guided tasting in Sofia offers a compelling introduction to Bulgaria’s wine regions and small producers. The knowledgeable guides, especially Alex, bring the wines alive with stories and insights that can transform a simple tasting into a cultural experience. The variety of wines and cheeses ensures there’s something for all, and the friendly, cozy atmosphere makes you feel like a guest in a friend’s home rather than just a tourist.
The value for money is excellent, especially considering the quality of the products and the depth of the guided commentary. This experience is ideal for those who want to explore Bulgaria’s lesser-known culinary side in a relaxed setting, making it a highlight for foodies, wine lovers, and curious travelers alike.
If you’re in Sofia and want to understand Bulgaria through its flavors, this tasting provides a genuine taste of local life, history, and craftsmanship—all in just an hour.
“Wonderful introduction to Bulgaria wine, we also brought several wines from Alex.”

Is the wine tasting suitable for beginners?
Absolutely. The session is designed to be accessible, with guides explaining each wine and cheese, making it a great starting point even for those new to wine tasting.
Are the wines from Bulgaria or other countries?
All wines sampled are Bulgarian, showcasing the country’s local grape varieties and regional styles.
How long does the experience last?
It runs for about one hour, providing a compact yet enriching experience.
Can I buy the wines and cheeses after the tasting?
Yes, you can purchase bottles and cheeses during or after the session, making it easy to continue enjoying Bulgarian flavors at home.
Is transportation needed to get to the shop?
Transportation isn’t included, so plan to reach the shop in Sofia’s city center on your own. The location is central, making it easy to access.
Is the experience accessible for people with mobility issues?
Yes, the experience is wheelchair accessible, according to available information.
Can I cancel or change my booking?
Yes, bookings can be canceled up to 24 hours in advance for a full refund, offering flexibility if your plans shift unexpectedly.
This wine and cheese tasting in Sofia blends education, flavor, and local charm into a memorable experience. Whether you’re a seasoned connoisseur or just wine-curious, it’s a relaxed and authentic way to deepen your appreciation of Bulgaria’s culinary treasures.