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Discover Cozumel's natural beauty with this ATV tour to Jade Cavern, a cenote swim, tequila tasting, and relaxing beach club — adventure and authenticity in one.

If you’re stopping in Cozumel on a cruise and craving a taste of adventure mixed with cultural highlights, this ATV tour to Jade Cavern & Beach Club might catch your eye. It promises a full five-hour escapade that combines jungle riding, natural wonders, and leisure, making the most of your limited time ashore. While the tour gets mixed reviews, what stands out are the knowledgeable guides and stunning views that really showcase what Cozumel has to offer.
We particularly like how this experience offers an active way to explore the island’s landscapes and authentic cultural elements, like the tequila tasting. However, it’s worth noting that some aspects, like additional charges not included in the price, can be a surprise. This tour tends to suit travelers who enjoy a balance of adventure, nature, and culture, especially if you’re comfortable with moderate physical activity.
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This Cozumel excursion is marketed as a high-energy, comprehensive adventure that takes you through some of the island’s most scenic and culturally significant sites. Designed for cruise passengers who want to maximize their time ashore, it combines off-road ATV riding, natural wonders, and local flavors into a relatively compact package.
The tour starts with an exciting ATV ride through Cozumel’s lush jungle, guided by local experts. You’ll get to feel the thrill of navigating rugged trails while gaining snippets of Mayan history and local stories. Following this, the activity shifts to the Jade Cenote, a large natural pool where you can cool off and appreciate one of Cozumel’s most impressive geological features.
In the final active segment, you’ll enjoy an authentic tequila tasting, learning about Mexico’s iconic spirit from knowledgeable guides, before relaxing at the Playa Uvas Beach Club—a beautiful spot for unwinding after your adventures. Throughout, transportation is provided, making this a hassle-free way to see diverse parts of the island.

Your adventure begins with an ATV ride into Cozumel’s vibrant jungle. This part is the core of the tour—an approximately one-hour ride that promises adrenaline and scenery. The trails are rugged enough to be exciting but manageable for most riders with some experience. Guided by local experts, you’ll learn about the island’s flora and fauna, as well as snippets about Mayan culture related to the area.
One reviewer mentioned, “The ATV ride was fun and the guide was very informative about the history and culture, and it was a small group,” which highlights the value of having knowledgeable guides and a more intimate setting. The safety equipment is included, so you can focus on enjoying the ride.
Next, you visit Cozumel’s largest cenote—a stunning natural pool amid tropical foliage. You’ll learn about the significance of cenotes in Mayan civilization, which adds a cultural layer to the experience. The cenote invites a refreshing swim in its crystal-clear waters, surrounded by dramatic rock formations. Many travelers find this a highlight, appreciating the surreal beauty and peaceful environment.
One guest described it as “an awe-inspiring cenote,” emphasizing the visual appeal. Expect to be provided with a life vest to make swimming comfortable and safe.
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The tour’s culinary highlight is an authentic tequila tasting session. Here, guides walk you through the traditional distillation process, sharing stories behind Mexico’s national drink. This component is great for those interested in cultural insights and learning more about a signature product of the region.
It’s worth noting that the tasting is only for travelers 18 and older, so families with young children might need to skip this part. The tasting lasts about an hour but offers enough time to savor the spirits and deepen your understanding of Mexican traditions.
The final segment takes place at Playa Uvas Beach Club, where you can sunbathe, swim, or simply relax after your busy morning. This spot offers a peaceful environment to unwind, with clear waters and a laid-back atmosphere. While this part isn’t extensively detailed in reviews, many travelers appreciate having a tranquil spot to end their day before heading back to the ship.

Transportation is included from designated pickup points, which helps eliminate the hassle of finding your way. The tour’s maximum group size of around 30 balances social interaction with manageable logistics. The round-trip transportation and all safety equipment are integrated into the experience, making it convenient for busy cruise days.

At $95 per person, this tour offers a decent mix of adventure, culture, and relaxation. The price includes ATV rental, safety gear, cenote swim, and tequila tasting, which are key components of the experience. However, travelers should be prepared for additional charges for food and drinks at the beach club or elsewhere.
Some reviews mention that the tour description indicates additional charges that are not covered in the initial fee, so it’s wise to be aware of those potential extra costs. When you compare the price to similar excursions, the value hinges on how much you enjoy activities like ATV riding and swimming, versus opting for more relaxed or less structured tours.

The knowledgeable guides are often praised for their friendliness and insight, making the experience more engaging. They enhance the tour with stories about Mayan culture and local traditions, which adds depth to the sightseeing.
The stunning views during the ATV ride and at the cenote are undeniably unforgettable. The chance to swim in a natural cenote is a rare find for many travelers and makes this tour distinctly memorable.

While the tour offers a fun and immersive experience, there are some points to consider. The group size can be on the larger side (up to 30), which might mean less personalized attention. The additional charges for food and drinks could catch some travelers off guard, so budgeting extra is a good idea.
On top of that, the experience is not accessible for children under 7 years old, and some physical activity is involved, so it’s best suited for those with a moderate fitness level. The duration is about five hours, which is reasonable but may feel a bit rushed for some if they want more time at the beach or cenote.

This ATV tour to Jade Cavern and Beach Club provides a lively way to see Cozumel’s natural beauty while engaging with local culture. It’s especially suited for adventurous travelers who don’t mind some physical activity and want a well-rounded taste of the island’s landscapes, history, and flavors.
While it may not be perfect for those seeking a fully relaxing day or with very young children, it offers excellent value for the price when considering the variety of activities included. The combination of guided insights, scenic views, and outdoor fun makes it a solid choice for cruise passengers eager to make the most of their limited shore time.
“The ATV ride was fun and the guide was very informative about the history and culture, and it was a small group. The tour description indicated it…”
Is transportation included in the tour?
Yes, round-trip transportation from designated pickup points is included, making it easy to connect with the tour without extra hassle.
What is the group size?
The tour can have up to 30 travelers, which helps keep the group lively but still manageable.
Are safety equipment and gear provided?
Yes, safety gear for ATV riding is included, so you can focus on enjoying the ride without worrying about safety concerns.
Can children participate?
Children under 7 years old are not allowed, and minors need to ride in a double ATV with an adult. The tequila tasting is only for those 18 and older.
How long does the tour last?
The entire experience lasts about 5 hours, fitting neatly into a typical cruise shore excursion schedule.
What activities are included?
You’ll experience ATV riding, swimming at Jade Cenote, a tequila tasting, and relaxing at Playa Uvas Beach Club.
Are there additional costs I should be aware of?
While many activities are included, you might find that food, drinks, or souvenirs at the beach club require extra payment. Also, the description notes some charges may be extra beyond the initial fee.
Would you recommend this tour?
If you enjoy a mix of adventure, cultural learning, and scenic beauty, and are comfortable with moderate physical activity, this tour offers a fun and authentic taste of Cozumel. Just be prepared for some extra costs and a larger group experience.