Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - Who Would Love This Tour?

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh

Discover hidden gems of the Cotswolds on this guided day tour, featuring charming villages, ancient stones, and local stories—all in one value-packed trip.

Exploring the Secret Cotswolds: A Day of Hidden Villages and Ancient Wonders

Our review of the Secret Cotswolds Tour from Stratford-upon-Avon or Moreton-in-Marsh highlights an experience designed for travelers eager to see beyond the typical tourist spots. This full-day excursion offers a promising mix of well-known villages like Broadway, alongside lesser-trodden spots that promise peace, authenticity, and real Cotswolds charm. Guided by friendly, knowledgeable locals, the trip is tailored for those who want to escape crowds and enjoy the area’s quieter, more genuine corners.

What we love most about this tour is its focus on small villages and secret landmarks—places most visitors miss. The intimate group size, capped at just 16 travelers, creates a relaxed atmosphere where you can genuinely soak in the scenery and stories. Plus, the inclusion of the ancient Rollright Stones adds a touch of mystique that elevates the experience from typical sightseeing.

A potential drawback? The tour is quite packed, with a tight itinerary that covers many spots in one day. For travelers seeking a slow, contemplative exploration or a deeper dive into each location, this might feel a bit rushed. Also, since meals are at your own expense, you’ll want to plan ahead for lunch (there are plenty of pubs and cafes in the villages).

This experience is perfect for those who enjoy small-group tours, scenic drives, and authentic village life. If you’re after a curated snapshot of the Cotswolds’ lesser-seen side, this tour offers a well-balanced, value-for-money option to do just that.

Key Points

  • Small group size ensures a more personalized, relaxed experience.
  • Expert local guides share stories and insights that bring the area alive.
  • Visit lesser-known villages for an authentic taste of Cotswold life.
  • Includes the Rollright Stones, an intriguing ancient site with panoramic views.
  • Travel by comfortable minibus along scenic back roads that reveal the countryside’s true charm.
  • Cost-effective at around $110, considering the included activities and personal attention.

The Tour: An In-Depth Look at What to Expect

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - The Tour: An In-Depth Look at What to Expect

Starting Point and Logistics

You can join this tour either from Stratford-upon-Avon or Moreton-in-Marsh. The pickup from Stratford is at 8:50 AM from Shakespeare’s Birthplace Coach Terminal, with a second pick-up at 9:30 AM at Moreton-in-Marsh rail station. If you arrive by train, the station is just a 12-minute walk from the meeting point. The tour ends back at Moreton-in-Marsh around 5 PM, making it a full but comfortable day.

The transport is a spacious 16-seater Mercedes minibus, climate-controlled and driven by a friendly local guide. Reviewers consistently mention how comfortable and enjoyable the ride is, especially with the opportunity to learn about the region en route.

First Stop: The Rollright Stones

The journey begins with a visit to the Rollright Stones, an ancient stone circle often called the mini Stonehenge of the Cotswolds. Here, you get to walk among stones that are hundreds of years old, while your guide shares legends and myths that date back to Olde English times. The site offers sweeping views over the countryside, making it a perfect introduction to the area’s mystical side.

Admission is a donation of about £2, which the tour provider arranges on your behalf, supporting the preservation of this historic site. Reviewers like Cathy mention that the stones are a “fascinating place” to start and love the panoramic vistas.

Scenic Drive through the Cotswolds

From there, you’ll enjoy a scenic drive through the countryside that’s been made famous by shows like Clarkson’s Farm. The drive lasts around 40 minutes and takes you through charming, tiny villages that many visitors don’t get to see. The route showcases quintessential Cotswold farms and thatched cottages, giving you a real sense of the rural life.

Reviewers highlight that passing through farmland owned by Jeremy Clarkson adds a touch of contemporary celebrity allure, even if the tour doesn’t stop at Diddly Squat Farm Shop. This drive is a highlight that allows you to relax, take photos, and enjoy the landscape without rushing.

Burford: The Heart of Cotswold Charm

Next, you arrive at Burford, often called the “gateway” to the Cotswolds. This vibrant market town offers a picturesque mix of historic buildings, boutique shops, and cozy cafes. It’s an excellent spot to stretch your legs, admire the classic Cotswold cottages, and indulge in some homemade cake or a local brew.

According to reviews, the hour spent here is perfect for wandering, taking photos, or grabbing a quick lunch. The town’s real charm lies in its authentic, unpretentious character.

Hidden Gems: Guiting Power and Stanton

Continuing on, you’ll visit Guiting Power, a tiny, untouched village that’s so quaint it might soon attract more visitors if word gets out. Reviewers love its unspoiled, peaceful vibe—”a slice of genuine Cotswolds life.” You might enjoy a pint in the local pub or sample some of David Beckham’s favorite sausage rolls, which adds a fun, personal touch.

Later, the tour takes you to Stanton, often voted among the most beautiful villages in the Cotswolds. Its quiet streets, stone cottages, and lush surroundings make it a perfect backdrop for photos. The half-hour visit allows for a peaceful stroll and some memorable snapshots.

Broadway: The Tour’s Crown Jewel

The largest stop is Broadway, often called the “Jewel of the Cotswolds.” This village is renowned for its stunning art galleries, independent shops, and gorgeous cottages. Here, visitors can browse local crafts, enjoy a coffee, or simply soak in the classic Cotswold scenery.

Reviewers like Kaliopie_O mention how much they enjoyed exploring Broadway in-depth, appreciating the blend of art, shopping, and architecture. The 1 hour and 10-minute stop is ample time to get a good feel for this bustling yet charming village.

Final Stop: Genuinely Quiet Stanton

Before heading back, you’ll visit Stanton, a village praised for its unspoiled beauty. Its popularity among those who vote it as one of the most attractive villages makes it an ideal quiet retreat to end your day.

Returning to Base

The tour concludes back at Moreton-in-Marsh around 5 PM, giving you the chance to plan your onward journey or even spend an extra night exploring the town. The host provides ample luggage space, making it convenient for those continuing their travels.

What Makes This Tour Stand Out

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - What Makes This Tour Stand Out

The real strength of this tour lies in its curated combination of well-loved and secret spots. Unlike typical Cotswolds excursions, which often stick to the major villages, this trip intentionally seeks out lesser-known locations to give a more authentic experience. Critics appreciate the inclusion of the ancient Rollright Stones, which adds a layer of intrigue and history that many other tours overlook.

The small group size ensures a more intimate experience, where your guide—be it Steve, Tom, or Colin—can share personal insights, local legends, and humorous anecdotes. Several reviews mention how guides are passionate, knowledgeable, and especially helpful, whether assisting with special needs or just making everyone feel comfortable.

Value for Money

At just around $110 per person, this tour provides excellent value considering it includes the transport, the donation to the Stones, and the personalized guidance. The cost of meals and drinks is on your own, but with so many charming cafes and pubs along the way, it’s easy to find a lovely spot for a leisurely lunch or tea.

Practical Considerations

One thing to note is the schedule is quite tight—expect a fast-paced day that packs in many sights. If you love to explore each place at leisure or are traveling with young children who need more downtime, this might feel a little rushed.

Also, the weather can influence your experience; tours run in all but dangerous conditions, so dress appropriately for the day’s forecast. Be prepared for possible walking at sites like the Stones or villages, and plan accordingly if mobility is an issue.

Who Would Love This Tour?

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - Who Would Love This Tour?

If you’re after a genuine, crowd-free snapshot of the Cotswolds, this tour is an excellent choice. It’s especially suited for history buffs, nature lovers, and those seeking authentic village experiences without the hassle of planning every detail. Photographers will enjoy the scenic drives and picturesque villages, while curious travelers will appreciate the stories and legends shared by guides.

This tour is also great for small groups or those traveling solo who want a friendly, personalized atmosphere. It’s perfect for a day trip if you want to see a mix of iconic sights and secret spots, all while enjoying the comfort of a small coach and expert guidance.

Final Words

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - Final Words

The Secret Cotswolds Tour offers a well-balanced, authentic taste of the area, blending classic villages with hidden gems. It’s a day packed with scenic drives, local stories, and peaceful villages, making it ideal for curious travelers keen to avoid crowds. The small-group format, knowledgeable guides, and inclusion of ancient landmarks like the Rollright Stones make for a memorable journey.

While it might feel a bit rushed for some, the value and intimacy of this experience outweigh the limitations. It’s especially suited for those who want to explore the quieter, more authentic side of the Cotswolds and enjoy a relaxed, friendly atmosphere in beautiful surroundings.

✨ Book This Experience

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh



5.0

(65 reviews)

98% 5-star

“Great Tour – our guide Steve was very knowledgeable and made us all feel very comfortable , like one of his friends showing us the beauty of his fa…”

— Cathy D, Jun 2025

Frequently Asked Questions

Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh - Frequently Asked Questions

What is the total duration of the tour?
The tour lasts about 8 hours, including travel time, making it a full but manageable day.

Where does the tour start?
You can join either from Stratford-upon-Avon at the Shakespeare’s Birthplace Coach Terminal at 8:50 AM or from Moreton-in-Marsh rail station at 9:30 AM.

Is transportation comfortable?
Yes, the trip is in a climate-controlled, spacious 16-seater Mercedes minibus, ensuring a comfortable ride through scenic back roads.

Are meals included?
No, meals and drinks are not included. You’ll want to bring your own or plan to eat at one of the charming cafes or pubs in the villages.

What are some highlights mentioned by previous travelers?
Guests rave about the knowledgeable guides, the peaceful, less touristy villages, and the ancient Rollright Stones. Several mention how guides like Steve, Tom, and Colin make the experience special with their stories and humor.

Can I customize the itinerary?
Since it’s a guided group tour, itinerary changes aren’t typically possible. However, the stops are thoughtfully chosen to balance iconic sights with hidden treasures.

Is there any special equipment or clothing I should prepare?
Dress for the weather—comfortable shoes for walking, and layers if it’s cold or rainy. The tour runs in all weather except dangerous conditions.

What is the group size?
The maximum is 16 travelers, which keeps the experience intimate and allows guides to give personalized attention.

Can children join?
Children aged 3 to 15 can participate if accompanied by an adult. Sorry, no children under 3 are allowed.

This carefully curated journey offers a wonderful way to see the best of the secret Cotswolds, with enough flexibility and insight to satisfy curious explorers and casual travelers alike. Whether you’re after stunning scenery, historical sites, or peaceful villages, this tour hits the sweet spot between comfort and authenticity.