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Discover Florence’s Santa Maria Novella with a private guide, exploring stunning frescoes, historic architecture, and a charming pharmacy in this 3-hour tour.
Exploring Florence’s Santa Maria Novella is not just about visiting a church; it’s about stepping into a piece of the city’s soul. This private 3-hour tour offers a detailed look into one of Florence’s most treasured Gothic-Renaissance landmarks. With a knowledgeable guide leading the way, you’ll get a close-up view of breathtaking frescoes, symbolic sculptures, and a hidden pharmacy that smells as good as it looks.
What we really appreciate about this experience is the personalized attention you receive, making it much more than just a walk-through. The guides are passionate and well-versed, often taking the time to explain intricate details that you might overlook on your own. However, one thing to consider is that the tour is designed to be in a small group, which is fantastic for intimacy but might require some planning on your part to book well in advance, especially during peak seasons.
This tour is ideal for lovers of art, history, and authentic Florence experiences. If you’ve ever wanted to understand the stories behind famous frescoes or enjoy a sensory journey through an historic pharmacy, this private tour is a perfect fit.

Personalized Experience: A private guide makes all the difference, offering tailored insights and a more engaging visit.
Art and Architecture: Expect masterpieces by Giotto, Brunelleschi, and Ghirlandaio, each with stories that deepen your appreciation.
Hidden Gem: The pharmacy inside the church is a delightful surprise—think of it as Florence’s best-kept secret for perfumes and elixirs.
Well-Reviewed: Guides like Lucia and Alex are highlighted for their knowledge and passion, making the experience memorable.
Timing and Booking: Book about 71 days in advance to secure your preferred date, especially during busy seasons.
Cost and Value: At $224.72 per person, it offers a comprehensive, personalized exploration that’s worth considering for art lovers and history enthusiasts.

For a more personal experience, these private Florence tours deliver individual attention
Your journey begins at the Santa Maria Novella square, a lively spot that sets the scene for your visit. The tour then heads inside the basilica, which boasts a stunning Gothic-Renaissance facade and an interior filled with centuries of artistic treasures. The 1-hour guided visit is designed to not just show you the art but to tell you the stories behind each piece, making it a feast for the senses and the mind.
Once inside, your guide will point out masterpieces by Giotto, Brunelleschi, and others. For instance, the frescoes depicting biblical scenes are not just visually striking—they’re loaded with symbolism that the guide will help decode, revealing much about the spiritual and cultural climate of medieval Florence. Reviewers like Gina D noted, “Lots to see at this church,” which speaks to the rich variety of art packed into this space.
The architecture itself is a story. Brunelleschi’s influence can be appreciated in the church’s elegant design, which balances Gothic grandeur with Renaissance harmony. Guides often highlight the symbolism embedded in the church’s crucifixes and trinities, helping visitors see beyond their aesthetic appeal to their deeper meanings.
Perhaps the most unexpected highlight is the historic pharmacy tucked inside the church. This tiny shop offers a sensory overload with its aromatic elixirs, perfumes, and bath products. Many reviewers, like Mark G., mentioned how the guide explains the history of this pharmacy, which has been functioning for centuries, blending medieval apothecary practices with modern luxury.
While the tour price includes browsing and purchasing in the pharmacy, it’s worth noting that products are available to buy but not included in the tour price. The perfumes and bath products are handcrafted and provide a unique souvenir of your Florence visit—think of it as a fragrant memory of this special place.
The private aspect of this tour means you’ll enjoy a more relaxed, intimate experience. Our sources mention guides like Lucia and Alex who are praised for their enthusiasm and deep knowledge. They take time to explain even the smallest details, which can turn a standard church visit into a personal art history lesson.
The tour lasts approximately 3 hours, with a flexible schedule that fits well into a day of sightseeing. It’s operated by Florence Tours by Made of Tuscany and is ideal for most travelers, including those with limited mobility, as it is near public transportation. Booking about 71 days in advance is recommended to secure your preferred date, especially since it’s a popular choice.
When you consider the price of $224.72 per person, it might seem steep at first glance. However, the value lies in the expert guidance, exclusive access, and the deep understanding of the art and history you gain. Instead of a hurried visit with a large group, you get undivided attention, allowing nuanced details to come to life.
The reviews confirm the high quality of guides like Lucia, who’s praised for her knowledge and helpfulness. The opportunity to ask questions in a small group really enhances the experience, transforming it from a mere sightseeing stop into an educational encounter. Plus, the chance to browse and buy unique perfumes and elixirs in the pharmacy adds a memorable, sensory element.
This experience is perfect for anyone eager to deepen their appreciation of Florence’s art and architecture. It’s especially suited for those who value personalized attention and want a more meaningful connection to the city’s spiritual and artistic heritage. If you’re interested in historic pharmacies, Renaissance art, or simply prefer a leisurely, insightful tour rather than a crowded group, this is a strong choice.

The Santa Maria Novella Private Tour offers a beautifully balanced mix of art, history, and sensory delights. Its strength lies in the quality guides, the chance to see a lesser-known but equally impressive part of Florence, and the personalized approach that elevates the visit beyond a typical church tour.
For travelers who love uncovering stories behind masterpieces or experiencing Florence through the lens of its most historic pharmacy, this tour provides authentic value. The combination of artistic richness, architectural elegance, and aromatic indulgence makes it a compelling choice for a deep dive into Florence’s spiritual and cultural soul.
While the price might be a consideration, the private guide’s insights, small-group intimacy, and exclusive access to treasures like the pharmacy make it worth considering. It’s best suited for art lovers, history buffs, and those looking for a tailored, memorable experience that captures Florence’s unique charm.

Is this tour suitable for travelers with limited mobility?
Yes, the tour takes place mainly inside the church and around the square, and it’s near public transportation, making it accessible for most.
How far in advance should I book?
On average, this tour is booked about 71 days ahead, so planning early ensures you get your preferred date, especially during peak seasons.
Does the tour include skip-the-line access?
The ticket includes admission to Santa Maria Novella and the square, but specific details on skip-the-line aren’t provided. It’s advisable to arrive prepared for some waiting during busy times.
Are there any additional costs?
The tour price covers the guide and entrance fees. The pharmacy products are available for purchase separately, but the tour does not include these in the cost.
What language is the guide likely to speak?
The tour may be operated by a multi-lingual guide, so check in advance if you have specific language needs.
Can I cancel this tour?
Yes, the tour offers free cancellation up to 24 hours before the scheduled start, providing flexibility should your plans change.
Is this tour good for art enthusiasts?
Absolutely. Reviewers consistently praise guides for their depth of knowledge, making it ideal for those interested in art, frescoes, and Renaissance architecture.
This Santa Maria Novella private tour combines art, history, and sensory experiences to provide a well-rounded, authentic glimpse into Florence’s spiritual heart. Whether you’re a first-time visitor or a seasoned traveler, it promises a meaningful and aesthetically rewarding journey.