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Discover the charm of La Rioja with this private wine tasting tour in San Vicente de la Sonsierra. Enjoy historic cellars, scenic views, and authentic wines.
Exploring the Private Wine Tasting in San Vicente de la Sonsierra
This private wine tasting experience in San Vicente de la Sonsierra offers a wonderful blend of history, scenery, and, of course, exceptional wine. Set in the heart of La Rioja, one of Spain’s most famous wine regions, this tour provides a chance to connect with a family’s centuries-old tradition of winemaking. With a focus on intimacy—only your group participates—this experience is perfect for wine lovers seeking authenticity and a deeper understanding of Rioja’s heritage.
What really caught our attention is the tour’s focus on storytelling: walking through vineyards, visiting a 19th-century winery, and ending with wine tasting in a 14th-century family cave. The guides, especially Itu from the fourth generation, are praised for their genuine passion, knowledge, and unhurried approach.
A potential consideration is that the tour lasts around 2 hours, which is perfect for a laid-back taste of the region but perhaps not for those wanting an extended, fully immersive experience. It’s also worth noting that booking 37 days in advance is common—so planning ahead ensures you secure a spot.
This tour is best suited for travelers who appreciate history, scenic views, and storytelling, as well as those who want a private, relaxed environment to enjoy some of La Rioja’s finest wines.

The tour kicks off at the winery established in 1870, right in the center of San Vicente de la Sonsierra. Stepping into this historic space, you immediately feel the weight of tradition. The family’s fourth generation of winemakers, notably Itu, is dedicated to sharing their craft with visitors. As one reviewer pointed out, Itu’s honest, straightforward explanations about their work—without any pretensions—add a layer of authenticity that’s hard to find elsewhere.
We loved how the guides don’t just talk about wine—they tell stories of the family, the land, and the meticulous process of artisan wine production. The personal touch, where Itu shares insights into his family’s legacy, makes the experience more meaningful.
After the winery visit, the tour moves into the streets of this charming town. Filled with stories from past times, the walk offers a chance to soak in local architecture, cobbled streets, and the quiet beauty of a place that has upheld its traditions for centuries. One reviewer mentioned how the guide acts as a storyteller, ensuring the walk isn’t rushed and that each corner reveals a bit more of the town’s character.
A highlight is the walk to the castle, where panoramic views of vineyards stretch out in every direction. These vistas aren’t just pretty; they’re a window into the region’s agricultural backbone. The reviewers repeatedly mentioned how the scenery feels like looking at a painting from a bird’s eye view. The castle itself, with its ancient stones and history, adds a sense of grandeur to the experience.
The tour concludes in a 14th-century family cave—a real hidden gem. This space was historically used to pay tithes and store first fruits and is now a tasting room. Here, you’ll sample two of the winery’s wines, gaining a taste of the region’s unique terroir. Reviewers appreciated how the tasting was unhurried, with Itu and his team sharing detailed notes about each wine’s character.
Several noted the wines are “fantastic,” with one reviewer saying, “It was a pleasure to enjoy their project and wines,” emphasizing the quality and care behind each bottle. Tasting in such an ancient setting amplifies the sense of connection to history.
The entire experience lasts approximately two hours, covering all stops from the historic winery to the cave. The meeting point at Tr.ª Primera San Roque is easily accessible, with public transportation nearby. The tour is flexible enough for most travelers, with reviews praising the unhurried, personalized approach that makes the visit relaxing rather than rushed.
Booking in advance, on average 37 days ahead, helps secure a spot—important since this is a private tour with limited availability. Price-wise, at about $63.62 per person, you’re paying for a deeply personal, informative experience that combines history, scenery, and wine in one package. The value is especially clear when considering the quality of the guide, the intimate setting, and the authentic wines tasted.

The strength of this experience lies in its genuine approach. It’s not just about tasting wine; it’s about understanding the story behind each bottle, the land that nurtured the grapes, and the family’s dedication. The guides, especially Itu, make the experience feel like visiting friends who happen to be master winemakers.
The scenic strolls through San Vicente de la Sonsierra and the stunning vineyard views offer an added layer of enjoyment, making it perfect for those who love picturesque settings. The historical sites, from the winery to the castle and cave, deepen the sense of place and tradition.
For travelers looking for a relaxed, enriching experience that balances history, scenery, and wine, this tour hits the mark. It’s particularly suited for couples, small groups, or anyone eager to explore La Rioja beyond the typical tourist spots.

This private wine tasting tour in San Vicente de la Sonsierra delivers a well-rounded taste of La Rioja’s heritage. The carefully curated stops—starting from a 19th-century winery, through scenic town streets, to a medieval castle and ancient cave—offer a blend of history, culture, and of course, excellent wine.
The guides’ genuine passion and storytelling ability make the experience more than just a tasting; they turn it into a memorable journey through time. With the intimate setting, personalized attention, and stunning views, it offers a valuable and authentic slice of Rioja life.
If you’re after a relaxed, informative, and scenic wine adventure, this tour is a wise choice. It’s perfect for those who want quality over quantity, and who appreciate the stories behind their glass.
Is this a private tour?
Yes, this is a private experience, meaning only your group will participate, allowing for a relaxed and personalized visit.
How long does the tour last?
The tour lasts approximately 2 hours, covering the winery visit, town walk, castle, and cave tasting.
What is the price per person?
The cost is about $63.62 per person, which offers good value considering the exclusive nature of the experience and the quality of wines.
Where does the tour start?
It begins at Tr.ª Primera San Roque, 9, in San Vicente de la Sonsierra.
What are the opening hours?
The activity is available Monday through Saturday, from 11:00AM to 6:30PM, and is valid until June 2026.
Can service animals join the tour?
Yes, service animals are allowed.
Is booking in advance necessary?
Yes, most travelers book about a month in advance, as spots are limited and in high demand.
What’s included in the tasting?
You will taste two of the winery’s wines, in a historical setting that amplifies the experience.
In summary, this tour offers a perfect combination of history, scenery, storytelling, and quality wine—ideal for curious travelers wanting a genuine taste of La Rioja’s soul.