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Discover the charm of Puglia with a private vineyard tour from Matera. Enjoy expert-led tastings, stunning views, and authentic local flavors in just half a day.

If you’re seeking a blend of scenic beauty, authentic wine tasting, and a touch of Puglia’s agricultural soul, this private trip to Ginosa from Matera might just tick all those boxes. The tour, priced at around $227.49 per person, offers an intimate experience, guided by local experts, in one of Italy’s most picturesque wine regions. It’s designed for those who appreciate quality, personalized attention, and a genuine taste of rural Puglia — all wrapped up in a manageable four-hour package.
What we really appreciate about this tour is its focus on authenticity—from the private transfer that ensures a comfortable start to the intimate vineyard visits. Plus, the opportunity to learn about traditional winemaking directly from passionate local producers sets this experience apart. However, one potential consideration is that the winery visit itself is quite brief—about 45 minutes—which might leave some wanting more time to explore the grounds or to savor the wines at a more leisurely pace. This tour suits travelers who want a taste of Puglia’s vineyards without committing a full day, especially those with limited time but a keen interest in regional wines and landscapes.

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The tour begins at Martulli Viaggi in Matera, with a luxury, air-conditioned van to whisk you away to the scenic landscapes of Puglia. Reviews note that the pickup is generally smooth, although there might sometimes be a slight delay—about 15 minutes, as one guest experienced. Still, the comfort of the vehicle and the chance to enjoy the rolling countryside make this part of the experience pleasant.
As the van winds through the countryside, you’ll start to notice the stunning views of olive groves and vineyards, setting an idyllic tone for what’s ahead. This leisurely ride is perfect for snapping photos or simply relaxing before the tasting begins.
Arriving at Ginosa, you’ll get a guided tour of the winery’s cellars and vineyards. The actual winery is described as small but charming, with a family behind it who are described as “lovely” by one reviewer. The tour lasts approximately 45 minutes and covers the basic elements of winemaking, from grape harvest to fermentation and aging. While some may find the tour brief, it offers a genuine peek into a family-run operation where passion shines through.
A reviewer mentioned that the grounds are “very small,” but this intimacy is actually a plus for those who prefer personalized attention and a closer look at the winemaking process. It’s clear that the family takes pride in their craft, and their warmth adds to the overall experience.
Next, you’ll take a stroll around the surrounding vineyards and olive groves, soaking in the views of these centuries-old groves. This part of the tour offers a chance to connect with the landscape, which is central to Puglia’s agricultural identity. Expect breathtaking vistas and a peaceful atmosphere that offers both photogenic moments and a calming break from urban hustle.
The reviews highlight how the natural beauty of the landscape amplifies the tasting experience, making it more than just about the wines. It’s about understanding the terroir and seeing firsthand where these flavors originate.
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The tour finishes with a wine tasting session featuring the winery’s best selections, paired with local snacks. This is the highlight for many—sampling wines in a relaxed environment while savoring regional delicacies. One reviewer called the tasting an “unforgettable experience,” emphasizing the quality and authenticity of the wines.
The tasting is described as a well-balanced experience, showcasing the subtle flavors and craftsmanship behind each bottle. While the time allocated is around 30 minutes, it’s enough for a meaningful tasting, especially if you’re keen to learn about wine pairing traditions in Puglia.
After the tasting, you’ll hop back into the van for the one-hour return trip to Matera. The journey back is a chance to reflect on the day, with many appreciating the full sensory experience of sights, smells, and flavors they’ve collected.

The entire tour spans about four hours, making it a manageable half-day adventure. The private transportation ensures comfort and flexibility, with the group sizes kept intimate. The tour is perfect for those who want a personalized experience without the hassle of large group tours.
Starting at Martulli Viaggi in Matera, the pickup is straightforward, and the tour ends back at the same location, minimizing travel logistics. The cost includes the private transfer, guided winery and vineyard visits, and the tasting session—providing solid value for those interested in authentic regional wines.
At $227.49 per person, this experience may seem on the higher side for a half-day activity. However, considering the private nature, guided insights, and high-quality tastings, the value becomes clearer. It’s a chance to enjoy a personalized encounter with Puglia’s wine-making traditions, paired with beautiful views and authentic regional flavors—things that are often diluted in larger, more commercial tours.
For wine lovers or those curious about local food traditions, the opportunity to learn directly from passionate producers adds depth to the experience. Plus, the scenic drive through the countryside enhances the overall value, making it more than just a tasting; it’s a mini-escape into Puglia’s rural soul.
This private vineyard trip is best suited for travelers who want a relaxed, intimate experience and are eager to explore Puglia’s wine heritage firsthand. It’s ideal if you enjoy learning about local traditions, appreciate scenic scenery, and prefer a more personal setting over crowded group tours.
If your time in Matera is limited but you want to squeeze in a taste of authentic Puglian wine and landscape, this tour offers a well-balanced, enjoyable option. The focus on regionally exclusive wines and the authentic family-run winery provides a genuine connection to the local culture, making it a rewarding half-day adventure.
However, if you’re a hardcore wine enthusiast craving an in-depth tour or more extensive tasting sessions, this might feel a bit brief. Similarly, if you’re looking for a more extensive exploration of Puglia’s wine scene, consider combining this with other local experiences.
How long is the tour?
The entire experience lasts about four hours, including transportation, winery visits, and tasting.
Is it a group tour or private?
It’s a private tour, meaning only your group will participate, offering a more personalized experience.
What’s included in the price?
The price covers private transportation, guided tour of the cellars and vineyards, and the wine tasting with local snacks.
Are there any lunch options?
Lunch or dinner is not included in this tour. It’s a tasting-focused activity, so plan to eat beforehand or afterward in Matera.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours before the tour, with a full refund.
Is this suitable for all ages?
Most travelers can participate, but keep in mind that the focus is on wine tasting—those underage might not find the experience as engaging.
Where does the tour start and end?
It begins at Martulli Viaggi in Matera and ends back at the same location, making logistics straightforward.
“Pros;”
This private trip to Ginosa combines scenic beauty, authentic winemaking, and a relaxing pace—perfect for those wanting to experience the heart of Puglia without the fuss of larger tours. While the winery visit is brief, the personalized guidance, stunning landscapes, and quality tastings make it a worthwhile choice for lovers of regional wines and rural charm. It’s an excellent way to add a flavorful, scenic layer to your Matera visit, especially if you’re craving a more intimate, educational experience.
If you’re eager to explore Italy’s wine traditions in a relaxed, authentic setting, this tour offers a compact but memorable glimpse into Puglia’s vinicultural soul.