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Dorchester Center, MA 02124

Discover Traverse City’s best wineries or breweries with a private tour—customizable, comfortable, and perfect for celebrating or relaxing with friends.
Thinking about experiencing Traverse City’s celebrated wine and craft beer scene? This private tour offers a tailored, relaxed way to explore up to four top local spots without the hassle of driving. Whether you’re celebrating a special occasion or just want a taste of the region’s best, this tour promises a personalized, fun-filled half-day outing.
What we love about this experience? First, the flexibility—you can choose your start time and your stops after booking, making it fit perfectly into your schedule. Second, the comfort and convenience of traveling in a private, air-conditioned vehicle with a knowledgeable guide at the wheel. The only downside? It’s a non-refundable booking, so plan ahead! But for those who value a personalized, hassle-free experience, this tour is a winner. It’s ideal for groups seeking a relaxed, guided exploration of Traverse City’s wine and beer treasures—perfect for birthdays, reunions, or just a leisurely day out.


This private Traverse City tour offers an inviting blend of flexibility and exclusivity. The core concept is simple: after booking, you’ll specify your four preferred spots—either from the list of acclaimed wineries or craft breweries—making the experience wholly personalized. If you don’t specify, the guide will choose for you, ensuring you visit well-regarded locations.
The meeting point is centrally located at the Traverse City Civic Center, and the tour ends back there, making logistics straightforward. The guide chauffeurs you in a private, air-conditioned van, which keeps things comfortable regardless of the weather—a significant plus during Michigan summers or chilly autumn days. The duration of roughly four hours strikes a good balance between tasting and sightseeing without feeling rushed.
For a more personal experience, these private Traverse City tours deliver individual attention
This tour’s price of $699.99 per group covers all transportation, which is a major convenience. You won’t have to worry about navigating unfamiliar roads or finding parking. However, drinks, snacks, and tastings are on you, as they’re not included. Fortunately, the vehicle has a cooler, so you’re encouraged to bring your own beverages—perfect for those who want to savor their favorite local wines or beers at their own pace.
The flexibility in choosing stops means you have access to some of the best the region offers. The Old Mission Wineries include renowned spots like Bowers Harbor, Brys Estate, and Chateau Grand Traverse, all known for their high-quality wines and scenic vineyard settings. The Leelanau Wineries also feature popular options such as 45 North and Chateau Fontaine, adding diversity to your tasting itinerary.
If craft beer is more your style, the same stops can be adapted—some wineries also produce excellent beers, or you can focus solely on breweries if preferred. The reviews indicate that guides are attentive and knowledgeable, enhancing the experience with interesting tidbits about each location.
Reviewers consistently praise the personalized service and friendly guides. One noted, “Carol from Magic Shuttle was our driver—she was a great communicator and flexible with our schedule,” highlighting the importance of a responsive guide. Others mention the stunning views, delicious wines, and the ability to relax and enjoy the scenery without the worry of driving.
Some travelers note that 45 minutes at each stop might feel a bit rushed, especially if you’re interested in tasting more or exploring the surroundings, so it’s worth considering your pace when planning your stops.

This private tour is especially appealing for groups who want control over their itinerary and a comfortable, curated experience. If you’re celebrating a birthday, a family reunion, or simply want a relaxed day sampling Traverse City’s best drinks, this tour delivers. It’s particularly good if you value expert guiding and personalized stops over generic group experiences.
The small group size (up to 14 people) encourages a convivial atmosphere without being overcrowded. Plus, the pickup service adds to the convenience, removing the stress of getting to multiple locations independently.
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This tour is perfect for those who appreciate customization and comfort. It suits wine and beer enthusiasts eager to sample quality drinks without the hassle of planning each visit. It’s also great for celebratory groups, like birthdays or bachelor/bachelorette parties, looking for a memorable outing in a scenic setting.
Travelers who enjoy scenic drives, private guides, and the freedom to choose their stops will find this tour hits all the right notes. It’s less about ticking off a checklist and more about savoring the experience with friends or loved ones.

Ultimately, this private Traverse City winery or brewery tour offers an excellent combination of personalization, comfort, and access. The guided, private nature means you’ll avoid the crowded, commercial feel of larger tours, and instead enjoy a bespoke experience tailored to your preferences. It’s a smart choice for anyone who values flexibility and quality over generic group activities.
At around $700 for up to 14 people, the cost breaks down to a very reasonable rate per person, especially considering the private transport and the curated stops. For those wanting to celebrate, relax, or simply explore Traverse City’s beverage scene in style, this tour truly delivers a memorable, enjoyable half-day.
“My work team had the best time. Carol from Magic Shuttle was our driver. She was a great communicator and was flexible with our schedule. We wen…”

Can I choose my stops?
Yes. After booking, you’ll be asked to specify your four preferred locations, but if you don’t, the guide will select popular options for you.
What is included in the price?
The fee covers the private, air-conditioned vehicle and transportation. Drinks, food, tastings, and snacks are not included but can be brought along in the vehicle’s cooler.
How long is the tour?
It lasts approximately four hours, giving you enough time to visit four locations without feeling rushed.
Can I bring my own beverages?
Absolutely. The vehicle has a cooler where you can fill with ice and your preferred drinks.
Is this tour suitable for children?
Most travelers can participate. However, since tastings are adult-only, it’s best suited for guests of legal drinking age.
Where does the tour start and end?
It begins and ends at the Civic Center in Traverse City, making logistics simple.
Is this a group or private experience?
This is a completely private tour—only your group will participate.
Are tips included?
Tips are not included in the price but are appreciated if you enjoyed the service.
What is the cancellation policy?
The experience is non-refundable and cannot be changed once booked.
Is there a guide or driver?
Yes, a knowledgeable guide or driver will be with you throughout the tour, providing insight and ensuring a smooth experience.
Whether you’re a wine lover or a craft beer aficionado, this Traverse City private tour offers a personalized, comfortable way to enjoy the region’s beverage scene. With flexible stops, expert guidance, and a relaxed pace, it’s an experience worth considering for your next trip.