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Discover Seoul in comfort with this private 1-day tour, exploring royal palaces, traditional villages, markets, and panoramic city views—all customized to your interests.
A Practical and Personalized Seoul Day Trip with Private Transport
Exploring Seoul can be a whirlwind—especially if you’re trying to cram in all its highlights in a single day. This private 10-hour tour offers the perfect way to see the city without the hassle of public transport or rigid schedules. For $150 per person, you get a private van, an English-speaking driver, and the flexibility to tailor your itinerary—making it ideal for travelers who value comfort, convenience, and personalized experiences.
What really shines about this tour is the customization aspect—you can pick your own pickup location and time, and discuss additional stops if there’s something specific you’d love to see. A small, private group means more flexibility and a more intimate experience, plus the inclusion of tickets to Gyeongbokgung Palace saves both time and money. One thing to keep in mind is that parking fees are extra if your driver needs to wait in a parking lot, so plan accordingly. This would suit travelers who want to see Seoul at their own pace, especially those who don’t want the constraints of large group tours or rigid itineraries.


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Booking this tour is straightforward—most travelers reserve about two months in advance, which suggests it’s popular and well-regarded. At $150 per person, the price includes private transport with pickup and drop-off, tickets to Gyeongbokgung Palace, and fuel and toll charges. This all-in-one package offers good value, especially considering the personalized service and the convenience of having a driver handle the navigation.
The tour is recommended for groups of 1 to 6 passengers, making it perfect for families, friends, or couples wanting a more intimate experience. Larger groups over 10 should contact the provider directly for arrangements, making this a flexible option for various traveler sizes.
The private van is a key feature—clean, air-conditioned, and designed for comfort, it allows you to relax between stops. The driver is an English speaker, with Japanese and Chinese-speaking options, which adds to the ease of communication and enhances the overall experience. The driver also takes care of meals, and fuel costs are included, removing surprises along the way.
One of the biggest advantages here is the ability to customize your day. While the suggested itinerary hits all the must-see sights, you can tell your driver if you’d like to add other locations, such as a local restaurant, shopping district, or hidden gem. This flexibility means your day can be tailored to your interests—whether you’re into history, shopping, or food.
Extend hours are available for an extra 30,000 won per hour, giving you the chance to linger longer at favorite spots or explore additional areas. This is particularly useful if you decide to spend extra time at N Seoul Tower or Bukchon Hanok Village, or even squeeze in an extra shopping stop at Dongdaemun Market.
Gyeongbokgung Palace (2 hours): This grand palace is a highlight for visitors to Seoul. The included ticket ensures you won’t waste time lining up, and the experience of walking through ancient Korean royal grounds is mesmerizing. Reviewers mention the guide’s friendly and informative manner, which helps bring the history to life. Some noted that the driver, Mr. Lee, was especially accommodating, adjusting the schedule to suit their pace and interests.
Bukchon Hanok Village (1 hour): Wandering through this traditional neighborhood offers a glimpse into Korea’s past, with well-preserved hanok houses that date back centuries. The free admission makes this stop ideal for a quick stroll or some memorable photos. Many travelers find this part particularly charming, especially when combined with a visit to nearby cafes or craft shops.
Dongdaemun Market (2 hours): For fashion lovers, this sprawling market is a treasure trove. The stop includes free time for shopping at local cloth shops, and you’ll find everything from traditional fabrics to trendy apparel. Reviewers appreciated having the flexibility to browse at their leisure, noting the lively atmosphere and variety of options.
Gwangjang Market (1 hour): A foodie’s paradise, this market is famed for its street foods and authentic Korean snacks. You’ll experience the vibrant street food culture—think bindaetteok (mung bean pancakes) and mayak kimbap (addictive rice rolls)—all under one roof. One reviewer loved this part, describing it as “delicious and cultural,” emphasizing how the guide helped navigate the choices.
N Seoul Tower (1 hour): The panoramic views from the observation deck are a must-do. Many say the cityscape from this vantage point is unforgettable, especially during sunset. The ride up is quick, and there’s ample time to snap photos or just soak in the scenery.
Optional Additional Stops (1 hour): The last stop is flexible—your driver can take you anywhere in Seoul you wish, whether that’s a favorite restaurant, shopping district, or another cultural site. Reviewers highlighted the driver’s willingness to adapt the plan, which meant they could include last-minute requests.
For a more personal experience, these private Seoul tours deliver individual attention
If you’re tired of cookie-cutter group tours and want to see Seoul at your own pace, this private experience offers unmatched flexibility. It’s perfect for first-time visitors who want a curated overview with minimal hassle or seasoned travelers eager to add personal touches to their itinerary. Families, couples, or small groups will appreciate the intimacy and comfort, while solo travelers can enjoy a tailored day with a friendly local driver.
Those who value convenience will find the hotel pickup and drop-off, along with the inclusion of tickets and driver meals, make this a smooth, stress-free way to explore. The ability to extend hours ensures you won’t feel rushed and can linger at places that catch your interest.

For the price, this private Seoul day tour provides great value—the convenience of door-to-door service, flexibility, and the chance to customize your experience make it stand out compared to standard group excursions. The inclusion of key attractions like Gyeongbokgung Palace and N Seoul Tower, combined with free time at markets and cultural sites, balances sightseeing with leisure.
If you’re after a stress-free way to see Seoul’s highlights with a friendly, English-speaking driver who can adapt the day to your preferences, this tour ticks all the boxes. It’s particularly suited for travelers who want to skip the crowded tour buses and enjoy the city with a more personal touch.

Can I choose the pickup time and location?
Yes, you can specify your preferred pickup time and place, making it very convenient to fit into your travel schedule.
What if I want to visit additional places?
You can tell your driver about other destinations you’re interested in. The driver can accommodate your requests, and extra hours are available at a surcharge.
Are meals included in this tour?
Meals for the driver are included, but your own meals are not. You’ll need to plan for food during the day, especially around markets and food stops.
Is this tour suitable for small groups?
Yes, it’s designed for groups of 1 to 6 people, offering a private, intimate experience. Larger groups should contact the provider directly.
What does the tour price cover?
The $150 fee includes private transportation, a driver (with language options), fuel, tolls, and tickets to Gyeongbokgung Palace. Parking fees are extra if the driver needs to wait in a parking lot.
How long is the tour?
The standard tour duration is 10 hours, but it can be extended for an additional fee if you wish to see more or stay longer at certain sites.
Is this tour suitable for children?
While not explicitly stated, the friendly driver and flexible schedule make it a good option for families, especially given the stops at cultural sites and markets that are engaging for kids.
To sum it up, this private day tour in Seoul offers a personalized, comfortable way to see the city’s highlights without the stress of navigating on your own. Its flexibility and inclusive features make it excellent for travelers who prioritize convenience, local insight, and tailored experiences. Whether you’re visiting for the first time or returning to explore more deeply, this tour provides a reliable, enjoyable way to make the most of your day in Seoul.