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Discover the charm of Portofino and Santa Margherita on this private full-day tour from Genoa, blending stunning views, historic sites, and luxury transport for an authentic Italian Riviera experience.
This private tour from Genoa offers a seamless way to explore two of Liguria’s most beloved coastal towns—Portofino and Santa Margherita Ligure—without the hassle of planning. With a luxury vehicle, an expert guide, and included ferry tickets, it promises a full-day escape into the glamour, history, and natural beauty of Italy’s Riviera. The experience is tailored for those who crave a personalized, comfortable journey with plenty of opportunities for authentic sightseeing and photography.
One aspect we particularly appreciate about this tour is its flexibility and depth, allowing you to see highlights at a relaxed pace while learning about the area from knowledgeable guides. However, it’s worth noting that for groups between 12 and 15 people, the ferry component means slightly less control over timing and a shared experience on the water, which might not suit everyone. Still, if you’re after a well-rounded, professionally organized day trip with a touch of luxury, this tour hits many marks. It’s ideal for travelers wanting a comprehensive, scenic look at the Ligurian coast without the stress of self-driving or coordinating multiple tickets.


For a more personal experience, these private Genoa tours deliver individual attention
From the moment you are picked up at your Genoa hotel, the journey begins with a private luxury vehicle driven by a professional chauffeur. The comfort of this setup is a clear advantage—no crowded buses or public transportation stress, just a smooth ride along the Ligurian coast. This flexibility allows the guide to tailor the pace depending on your interests and energy level.
Your first real taste of Portofino’s charm is at Piazzetta, the lively square that acts as the heart of this seaside village. Think pastel-colored facades, bustling cafes, and a marina dotted with sailboats and luxury yachts. The guide’s commentary adds color to the scene, highlighting Portofino’s transformation from a fishing village to a playground for the wealthy.
Next, a walk up to Castello Brown rewards you with panoramic views of the bay. The ascent involves a bit of a climb, but it’s well worth the effort for the sweeping vistas that have inspired countless artists. The castle exterior is free to visit, and you can imagine the stories of port defenses and noble residents that once inhabited this strategic spot.
Later, the tour moves to Santa Margherita Ligure, where you’ll stroll along the palm-lined promenade and observe the grand villas reflecting a golden era of Italian elegance. The Basilica di Santa Margherita, with its intricate frescoes and marble details, provides a peaceful pause for reflection, even if viewed from outside.
The Villa Durazzo stands out as a Renaissance masterpiece set amidst lush gardens. The guide’s insights help you visualize the lavish parties and social gatherings that once took place here. It’s a delightful snapshot of Italy’s aristocratic past.
One of the tour’s most intriguing stops is Abbazia di San Fruttuoso. This medieval monastery, accessible only by boat or trail, is like stepping back in time. The guide shares stories of monks, pirates, and the centuries that have washed over this quiet cove. If time allows, some visitors might choose to swim or snorkel near the submerged Christ of the Abyss statue—an iconic underwater sculpture.
The Faro di Portofino offers a final scenic viewpoint. The path leading here reveals hidden coves and dramatic cliffs, perfect for photographs and quiet reflection. The lighthouse itself is a symbol of maritime safety and a fitting end to your coastal exploration.
After these stops, the group reconvenes for the return trip, which includes some time to relax and reflect on the day’s highlights. The return journey also offers a chance to discuss the trip with your guide and ask questions about future Italian adventures.

At $764.46 per person, the tour’s value stems from the all-inclusive nature—luxury transportation, a private guide, and ferry tickets. While not inexpensive, it’s a fair price for a full-day, personalized experience that covers transport, guidance, and iconic sights, saving you time and effort planning logistics independently.
The 8-hour duration strikes a good balance, providing enough time to absorb each location without feeling rushed. Plus, the included ferry ride is a highlight, giving you a different perspective of Portofino’s famous harbor that you might miss on foot.

The sole review from “karenor21” offers reassuring insights: “Alex and our driver were great guides! He really took the time and made the trip very enjoyable. He gave us extra time when we needed and explained everything very well.” This suggests guides are attentive, flexible, and knowledgeable—key qualities for a memorable trip.

This experience is perfect for travelers who want a comfortable yet comprehensive day trip with a focus on iconic sights and authentic stories. It’s especially suited for those who prefer private or semi-private arrangements, appreciate expert guidance, and are keen to explore without the hassle of navigation or ticketing.
If you’re a photographer looking for picture-perfect vistas, or a history buff interested in the stories behind these timeless places, this tour will meet your expectations. And for those who value luxury and convenience — the private vehicle and included ferry tickets really elevate the experience.
This Portofino and Santa Margherita tour offers a well-rounded glimpse into Liguria’s most captivating coastal towns. The combination of luxury transport, expert guides, and carefully curated stops makes it an excellent choice for travelers seeking a hassle-free, authentic experience of Italy’s Riviera. While it’s more costly than self-guided options, the added comfort, personalized attention, and insightful narration provide a compelling value, especially for those wanting a stress-free day with plenty of photo opportunities and stories.
Ideal for those who appreciate luxury, local charm, and scenic beauty, this tour provides a perfect mix of leisure and discovery. It’s especially suitable for travelers who want to make the most of their limited time in the region without missing out on the highlights or dealing with logistics.
If you’re after a memorable, beautifully curated day that balances sightseeing, culture, and comfort, this private tour from Genoa is worth considering. Whether it’s your first visit to Liguria or a return trip, it promises a lovely day out immersed in Italy’s timeless coastal allure.
Is hotel pickup included? Yes, the tour includes pickup and drop-off from your Genoa hotel or apartment, making the start and end of your day effortless.
How long is the total tour? The total duration is approximately 8 hours, covering travel, sightseeing, and breaks.
What’s included in the price? The price covers luxury private transportation, a private guide, taxes, and ferry tickets for groups of 12-15 people.
Can I customize the stops? Since it’s a private tour, the guide can tailor certain aspects, but the main itinerary is fixed to ensure all key sites are covered.
Are food and drinks included? No, meals and beverages are not part of the package, but there are plenty of local trattorias to try Ligurian specialties.
What if I am traveling solo? The price per person reflects the total cost, so solo travelers can book but should be prepared for the single supplement or consider sharing.
Is the tour suitable for children? Most travelers can participate, but it’s best to consider the walking involved and the boat ride for children.
Are the stops accessible? Yes, most sites are accessible, though some walking or mild climbing (like at Castello Brown) is involved.
Will I have free time? The itinerary balances structured visits with some leisure time, especially in Portofino and Santa Margherita.
What should I wear? No specific dress code is required, but comfortable shoes and sun protection are recommended.
How do I book this tour? You can reserve your spot through the provided link, with confirmation received at the time of booking.
This detailed review aims to give you a clear picture of what to expect from the Portofino and Santa Margherita private tour, helping you decide whether it’s the right fit for your Italian Riviera adventure.