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Discover Valencia’s finest olive oil with Johnny Madge’s private full-day tour, featuring visits to ancient mills, tastings, and a delicious olive grove lunch.
A Deep Dive into Valencia’s Olive Oil Heritage: Johnny Madge’s Private Full-Day Tour
If you’re a foodie or simply someone who appreciates the artistry behind what we eat, a private olive oil tour in Valencia promises an eye-opening experience. Led by Johnny Madge — the only British judge at the International Olive Oil Competition — this 6-hour journey takes you through the heart of Spain’s olive-growing region. From ancient trees to modern mills, and tastings that rival wine experiences, this tour is an excellent way to connect with the traditions and techniques that make Spanish olive oil famous.
One of the most compelling aspects of this experience is Johnny’s approachable style. His expertise shines through, yet he keeps the atmosphere relaxed and friendly, making it perfect for those who want to learn without feeling overwhelmed. The fact that it’s a private tour adds a layer of exclusivity, ensuring personalized attention and plenty of time for questions.
A potential consideration? The tour covers a fair bit of ground — including visits to historical mills and a modern producer — so it’s best suited for travelers with a moderate level of mobility who enjoy a full-day immersion. Overall, if you’re keen on authentic, educational, and delicious experiences, this tour in Valencia is hard to beat.

The tour begins bright and early at 9:00 am at La Ola Fresca in Benimaclet, a lively neighborhood in Valencia. From there, you’re whisked away in Johnny’s comfortable, air-conditioned 9-seater minibus, which makes for a relaxed journey through the olive-growing region. Expect to spend around six hours immersed in the world of olives, with plenty of stops and insights along the way.
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Our first stop is the remarkable landscape where some of the oldest olive trees in the world grow — trees that have been producing olives for over a thousand years. This is not just a photo opportunity; it’s a chance to stand among living history. Johnny’s passion for these ancient groves is contagious, and he shares stories of how these trees have survived centuries, including periods of war and economic change.
Next, you’ll visit a historic olive mill built in 1606. This step back in time reveals the traditional side of olive oil production. The mill’s stone presses and old machinery showcase methods still admired for their craftsmanship, and Johnny explains how olives were processed pre-industrial revolution. This visit gives a tangible sense of the craftsmanship involved and the journey from fruit to oil.
After exploring the past, the tour shifts gears to modern techniques. At a contemporary olive oil mill owned by one of Spain’s top producers, you’ll see how state-of-the-art equipment, scientific methods, and quality control come into play today. Johnny walks you through the process from harvesting to bottling, highlighting the differences in production that influence flavor, quality, and sustainability.
A highlight of the day is learning how to taste olive oil like a seasoned expert. Johnny, the only British International Olive Oil Competition Judge, is renowned for his expertise and relaxed teaching style. He guides you through sensory evaluation — understanding aromas, textures, and flavors — so you can identify the nuances between different oils. One reviewer mentioned, “Johnny Madge was supremely knowledgeable about his craft and opened a door to olive oil we did not know existed,” which sums up the educational value.
The tasting doesn’t stop there. You’ll sample a variety of oils, just like some of the finest wine tastings. Johnny will show you how each oil pairs beautifully with different foods, and you might be surprised at how olive oil elevates simple dishes. Your taste buds will be spoiled with a selection of oils and accompaniments, culminating in a delicious lunch in an olive grove, where the scenery enhances the experience.
For lunch, you’ll dine in a scenic olive grove, enjoying local food that highlights how different oils transform dishes. This is where the culinary aspect shines — seeing how a drizzle of a particular oil can change a dish from ordinary to extraordinary. Johnny’s narration adds context, sharing stories of local farming traditions and how olive oil has been part of Spanish culture for centuries.
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Throughout the day, Johnny’s approach makes learning about olive oil feel accessible and enjoyable. Several reviews praised his professionalism and deep knowledge, with one guest saying, “Very professional guide, knowledgeable about different tastes of olive oils, the olive farming, and the industry of making olive oil.” The relaxed atmosphere encourages questions, and Johnny’s storytelling brings history and technique to life in an engaging way.
The tour costs $162.06 per person, which includes all visits, tastings, and lunch. Since it’s a private experience, your group will enjoy personalized attention, making it ideal for couples, friends, or small groups. The tour is most suitable for travelers who want a full-day immersion into Spain’s olive oil culture, and most travelers can participate without difficulty.
The tour is booked on average 59 days in advance, indicating good demand among visitors seeking authentic, niche experiences. Cancellation is free up to 24 hours before, providing peace of mind should plans change.
This experience is perfect for foodies, history buffs, or anyone curious about Spain’s culinary traditions. If you enjoy learning from passionate guides in intimate settings, you’ll find this tour both enriching and fun. It’s especially suited for those who appreciate wine tastings, as the olive oil pairing aspect is similarly sophisticated. Travelers with an interest in sustainable, traditional craftsmanship will also find plenty to admire.
However, keep in mind this tour covers a fair bit of ground and involves walking in scenic outdoor locations. If mobility is an issue or if you prefer a less active day, consider whether this is the right fit.

This private olive oil tour in Valencia offers a rare glimpse into a centuries-old tradition, with hands-on tastings and expert insights that elevate your understanding of one of Spain’s most iconic products. Johnny Madge’s approachable style and deep knowledge make the journey both educational and enjoyable, and the combination of ancient mills, modern facilities, and scenic lunch makes for a well-rounded experience.
The value here goes beyond just tasting; it’s about connecting with the culture, craftsmanship, and history of Spanish olive oil. Whether you’re a seasoned foodie or a curious traveler, this tour provides a meaningful, flavorful day that will likely inspire your future cooking and tasting adventures.

How long is the tour?
The tour lasts approximately 6 hours, starting at 9:00 am and ending back at the original meeting point.
Where does the tour start?
It starts at La Ola Fresca in Carrer del Músic Magenti, Benimaclet, Valencia.
Is the tour private?
Yes, this is a private experience, so only your group will participate, offering personalized attention from Johnny Madge.
What is included in the price?
The cost covers all visits to mills, tastings, and the lunch in the olive grove. Transportation in Johnny’s air-conditioned minibus is also part of the experience.
Can I cancel if my plans change?
Yes, you can cancel free of charge up to 24 hours before the tour. Cancellations less than 24 hours prior are non-refundable.
Is there any physical activity involved?
There is some walking involved at the mills and scenic outdoor areas, but it’s generally manageable for most travelers.
Are children allowed?
Most travelers can participate, but it’s best suited for adults or children who are comfortable with a full-day outdoor tour.
What should I wear?
Comfortable clothing suitable for outdoor walking and shoes are recommended. Sunscreen and a hat are advised in sunny weather.
Is food and drink included?
Yes, the tour includes a delicious lunch in the olive grove, complemented by local wine, and tastings of multiple olive oils.
In summary, if you’re looking for an authentic, educational, and flavorful experience in Valencia, Johnny Madge’s private olive oil tour offers a compelling blend of history, craftsmanship, and gastronomy — all delivered in a relaxed and friendly setting.