Oleotourism in Navarre. Visit and tasting of organic EVOO Artajo

If you’re curious about how extra virgin olive oil (EVOO) is made or want to taste some of the best organic oils Spain has to offer, Oleotourism at Artajo in Navarre is a thoughtful choice. This tour offers a peek into the meticulous process behind premium olive oil, set amidst the peaceful landscapes of Navarra. The whole experience lasts about an hour and a half, blending scenic walks, informative visits, and delicious tastings — all within a naturally stunning setting.

What we love most about this tour is its focus on ecological principles. Artajo’s mill is recognized as the world’s top ecological olive oil mill in 2024 and ranks second globally — a significant accolade that speaks volumes about their commitment to sustainable practices. Plus, the fact that the tour is private and tailored for small groups ensures a relaxed, personalized experience. One thing to consider is that booking needs to be done around 20 days in advance, so it’s best to plan ahead if you want to secure a spot.

This experience is well-suited for families, couples, solo travelers, or anyone interested in authentic food production. Whether you’re a foodie, nature lover, or simply curious about organic farming, you’ll find value here. If you’re keen on combining cultural insights with a bit of scenic walking and a chance to buy some high-quality EVOO, this tour really fits the bill.

Key Points

• Authentic insight into organic olive oil production with a focus on ecological practices.
• Personalized experience thanks to the private tour setup, ideal for small groups.
• Scenic walk through olive groves providing natural beauty and photo opportunities.
• Tastings of high-quality EVOO, with the chance to purchase directly from the producer.
• Educational yet relaxed atmosphere, suitable for all ages and interests.
• Advance booking recommended, as the tour is popular and spaces fill quickly.

An In-Depth Look at the Oleotourism Experience in Navarre

Starting Point and First Impressions

The tour begins at Finca Los Llanos, near Fontellas in Navarra. The meeting point is straightforward, with clear directions and friendly staff ready to welcome visitors. Artajo’s mill is located right in the middle of a sprawling 250-hectare olive plantation, which alone makes the journey worthwhile. The setting is peaceful, with the rolling landscapes of Navarra providing a perfect backdrop for an authentic agricultural experience.

From the start, you sense that this isn’t just a commercial operation — it’s a passion project rooted in ecological principles. The fact that the mill has received international recognition as the best ecological mill in the world in 2024 and second globally is a point of pride and a major draw for eco-conscious travelers or those interested in sustainable food production.

The Itinerary: What You’ll Experience

Walk Through the Olive Groves

The experience kicks off with a pleasant walk through the olive groves, giving you a chance to observe the cultivation of olive trees firsthand. The guides are knowledgeable and eager to share insights about organic farming practices, explaining how they care for the trees without chemicals, relying instead on sustainable methods. As you stroll, you’ll notice the density and health of the trees, which directly impact the quality of the oil produced.

One reviewer noted, “We loved the way the guides explained the cultivation process in a way that was accessible but informative.” The walk is relatively gentle and suitable for all ages, making it a great family activity.

Visiting the Mill, Winery, and Packaging Room

Next, you’ll be led into the mill itself. Here, the tour delves into the production process, from the pressing of olives to the bottling stage. It’s fascinating to see the machinery in action, especially given the mill’s eco-credentials. The guides emphasize sustainable practices throughout, ensuring that visitors understand what makes Artajo’s EVOO stand out.

The visit to the packaging room adds an extra layer of insight: there’s a real satisfaction in seeing the final product being prepared for sale, knowing it’s crafted with such care. You might even get to taste some of the oils straight from the bottling line — a rare treat for enthusiasts.

Tasting and Purchasing

The highlight of the tour is, of course, the tasting session. You’ll sample several varieties of organic extra virgin olive oil, each with distinct flavor profiles. Reviewers describe the oils as “delicious,” with one noting their ability to buy and enjoy a high-quality product directly from the producer. The oils are known for their purity and vibrant flavors, which makes them a perfect gift or a culinary souvenir.

If you find a favorite, there’s an opportunity to purchase bottles on-site, often at a better price than in general stores. This direct-to-consumer approach benefits both sides: you get top-quality EVOO, and the mill supports local farmers.

Practical Details and Considerations

The tour lasts approximately 1 hour and 30 minutes, which is a perfect length for those with limited time but still eager to learn. Since it’s a private activity, only your group participates, allowing for a relaxed pace and personalized attention from the guides.

Booking is recommended about 20 days in advance, especially during peak tourist season, to secure your spot. The price is $78.25 per person, which, when considering the in-depth experience and tastings, offers good value. You’ll want to account for the cost if you’re considering purchasing oils on-site — many visitors find the quality and flavor worth the extra expense.

The tour is suitable for most travelers, including those with service animals, and is accessible for most. The natural environment, combined with the guided narration, appeals to a broad audience — from curious families to solo explorers who want a meaningful, authentic activity.

What Reviewers Say

While feedback is limited to a single review, it’s glowing: “Nice short tour at a nice company. Taste and buy delicious olive oil. In addition, a great free camper place on the lake!” This suggests the tour’s focus on quality and local charm.

The enthusiasm of the guides, combined with the well-maintained facilities, makes for an enjoyable visit. The emphasis on sustainable practices and organic production adds extra appeal for eco-minded travelers.

Who Will Love This Tour?

This experience is ideal for those interested in food and sustainability. If you want a hands-on look at eco-friendly olive oil production, this tour is perfect. It’s also great for families and couples seeking a relaxed, scenic activity with a tangible culinary reward at the end.

For travelers who value quality over quantity, the focus on premium, organic EVOO makes this a worthwhile investment. However, it’s best suited for those who appreciate a more educational and immersive outing rather than a superficial sightseeing activity.

Final Thoughts

Navarra’s Oleotourism experience at Artajo offers a deep dive into organic olive oil production, combined with scenic walks and excellent tastings. The small group setting and knowledgeable guides elevate it beyond a simple tour, making it a memorable part of any visit to the region.

If you’re after a genuine, eco-conscious experience that supports local producers and enhances your culinary knowledge, this tour ticks all the boxes. The ability to purchase high-quality oils directly from the source makes it not only educational but also practical — you’ll leave with a taste of Navarra that lasts.

This tour delivers authenticity, sustainability, and flavor in equal measure, making it a top choice for anyone wanting to understand and enjoy Spain’s renowned olive oil culture.

FAQ

How long does the tour last?
The tour takes about 1 hour and 30 minutes, giving you ample time to walk through the groves, visit the mill, and enjoy tastings without feeling rushed.

Is this a private tour?
Yes, this activity is private, meaning only your group will participate. This allows for a more personalized and relaxed experience.

What’s the price per person?
The cost is $78.25, which includes the guided visit, tastings, and entry to the mill facilities.

Can I buy the olive oil I taste?
Absolutely. You’ll have the chance to purchase bottles directly from Artajo, often at a better price, and take high-quality, organic EVOO home.

Is booking in advance necessary?
Yes, it’s recommended to book around 20 days ahead, especially during busy seasons. You can cancel free of charge if needed by 24 hours beforehand.

Are children allowed?
Most travelers can participate, and the experience is suitable for families. The scenic walk and engaging explanation are child-friendly.

Are service animals permitted?
Yes, service animals are allowed, making it accessible for travelers with mobility needs.

In essence, if you’re looking for an authentic, educational, and flavorful experience in Navarre, the Artajo olive oil tour is a smart choice. It’s an opportunity to learn about eco-friendly farming, see the production process up close, and bring home a taste of Spain’s finest organic EVOO.