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Discover the Leelanau Peninsula with this non-bus, sunset wine tour in Traverse City. Enjoy luxury SUVs, expert guides, and stunning vineyard views.
Experience the Best of Traverse City’s Wine Country Without the Buses
If you’re dreaming of exploring the scenic vineyards around Traverse City without the hassle of crowded buses and rushed stops, the Non Bus Traverse City Leelanau Peninsula Sunset Wine Tour might just be your perfect match. This experience promises a relaxed, intimate way to taste some of Michigan’s finest wines while enjoying panoramic views that could rival Yellowstone’s beauty. It’s ideal for those who appreciate genuine wine expertise, a touch of star-studded luxury, and a more personalized tour.
What we love about this tour is its luxury SUV transportation and the knowledgeable guides who genuinely know their wines. You’ll get to sample wines from four distinguished wineries, all while avoiding the typical touristy bus scene. One potential consideration is that food, flights, or bottles are extra, so budget accordingly. This tour seems best suited for wine lovers, couples, or small groups seeking a semi-private, laid-back experience with a touch of Hollywood glamour—think “rolling like a movie star” on a scenic, no-rush wine adventure.


This tour offers a striking alternative to traditional bus-based wine tours, emphasizing quality over quantity. The core idea is to provide a relaxed, movie-star style experience—think luxury SUVs instead of cramped buses, with guides who are genuinely passionate about wine. The price point of $69 per person for 4 to 5 hours of guided tastings is quite competitive, especially considering the premium nature of the transportation and the guided expertise.
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The tour typically includes four stops at some of the region’s standout wineries. Each stop lasts about 50 minutes, enough time to explore, sip, and learn without feeling rushed. The actual wineries visited will depend on availability, but the selected venues are some of the best in the area:
Shady Lane Cellars
Our first stop is a highlight for many. This vineyard is renowned for its excellent wines and friendly atmosphere. Guests can purchase flights, glasses, or bottles, and even join the wine club if they wish—an ideal way to extend the experience beyond the tour.
Black Star Farms Old Mission Winery
One of Traverse City’s most famous wine spots, Blackstar Farms offers picturesque views amid rural farmland. This stop is perfect for those wanting to see why Michigan wines are gaining recognition, with the added bonus of a historic setting.
Ciccone Vineyard & Winery
Founded in 1995 by the family behind Madonna’s “Like a Virgin,” Ciccone is a family-made estate that prides itself on estate-grown wines. Here, you might catch the spirit of a true family operation with a focus on quality and personality.
Rove Winery at Gallagher Estate
Perched atop the highest point on the peninsula, Rove Winery offers stunning vistas. Guests can buy flights or bottles and enjoy the views that make the region’s wine tasting truly special.

The real charm here is the personalized, star-quality experience. Unlike regular tours, this one avoids the bus scene altogether. Instead, you’re riding in luxury SUVs—think GMC Yukon, Chevrolet Tahoe, or Cadillac Escalade—that make the journey feel special from start to finish. The guides aren’t just drivers—they’re passionate wine experts who offer genuine recommendations, adding significant value for those keen to learn about local wines.
On top of that, this tour emphasizes authenticity. The wineries visited are real producers, not tourist traps, and the stops are carefully chosen for their quality and scenery. The 50-minute windows at each spot allow enough time to learn about the wines, ask questions, and enjoy the views without feeling rushed. It’s a more relaxed pace that suits travelers wanting to savor rather than speed through.

The guides, many of whom are local university grads, bring a wealth of knowledge about the wine region, the wineries, and even local history—adding depth to your tasting experience. Guests have expressed appreciation for guides who are friendly, knowledgeable, and genuinely excited to share their passion.
As one reviewer put it, “We loved the way our guide explained the wines and pointed out the scenic views,” highlighting how this tour combines informative commentary with breathtaking scenery. The tour also includes a complimentary bottle of wine for groups over six—an appreciated gesture that adds a little extra for your collection.

Starting from Rove Winery at Gallagher Estate, the tour is designed to be comfortable and efficient. The air-conditioned SUVs ensure a pleasant ride, even in warmer weather. The 4-5 hour duration strikes a good balance—long enough to visit four wineries, but not so long that it becomes tiring.
The semi-private format means small groups, usually 6-7 people, providing a more intimate experience. The maximum of 20 travelers ensures the group doesn’t get too crowded, maintaining a cozy, relaxed atmosphere.
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At $69 per person, this tour offers a cost-effective way to explore Leelanau’s wine country with guidance and comfort. Remember, tastings, wine, and food are not included in the base price—these are extra and vary by winery. Still, the guided insights and luxury transportation are the core value drivers here.

If you’re someone who appreciates authentic wines, scenic drives, and a touch of luxury—without the bus crowds—you’ll likely find this experience delightful. It’s perfect for small groups, couples, or solo travelers who enjoy a relaxed, informative, and scenic outing. Those craving a semi-private experience with knowledgeable guides and stunning vistas will find this tour ticks all the boxes.

The Non Bus Traverse City Leelanau Peninsula Sunset Wine Tour is a well-rounded choice for travelers wanting an authentic, upscale, and intimate wine tasting experience. It emphasizes personalized service and scenic beauty over hurried bus schedules, making it ideal for those who want to savor each stop and learn about the region’s wines. The guides’ expertise and the luxurious SUVs elevate the experience from average to memorable.
While food and wine purchases are extra, this tour’s focus on quality, comfort, and genuine local knowledge makes it a fantastic value. It’s especially well-suited for small groups, wine enthusiasts, and travelers seeking a more refined, Hollywood-style adventure through Michigan’s wine country.
Is this tour suitable for all ages?
While primarily geared towards adults interested in wine, the tour’s relaxed pace and scenic stops make it suitable for most travelers. Check with the provider if you have young children or specific needs.
What’s included in the tour?
Expert wine guides, luxury SUV transportation, and stops at four wineries. Wine tastings, food, or bottles are extra.
Can I join the tour if I don’t drink wine?
Yes, but keep in mind the main activity involves wine tasting. You can still enjoy the scenery and learn about the region.
Are group discounts available?
Yes, for groups over six, there’s a complimentary bottle of wine.
What wineries will we visit?
Stops include Shady Lane Cellars, Blackstar Farms Old Mission, Ciccone Vineyard & Winery, and Rove Winery, though stops may vary.
What is the group size limit?
Most groups are around 6-7 people per SUV, with a maximum of 20 travelers overall.
Does transportation pick me up from my hotel?
The meeting point is at Rove Winery at Gallagher Estate. Contact the provider if you have special pickup requests.
Is the tour available year-round?
Check the booking details, but most seasons are likely, weather permitting.
What should I bring?
Bring money for extra wine, food, or souvenirs, and dress comfortably for the weather. Sun protection is advised in summer.
This tour offers a unique blend of scenic beauty, expert guidance, and luxury transport, perfect for those looking to enjoy Traverse City’s wine country in style and comfort.