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Discover Traverse City’s wine country in style with this VIP, non-bus tour designed for first responders and military, featuring luxury SUVs and expert guides.
If you’re a first responder, military personnel, or someone who appreciates a more personal and relaxed wine experience, the Non Bus Traverse City: First Responder & Military Wine Tour promises a unique way to explore Michigan’s acclaimed wine region. Hosted by Movie Stars Wine Tours — a company run by former law enforcement officers — this adventure sidesteps the noisy, crowded party bus scene in favor of luxury SUVs, VIP treatment, and a focus on genuine, local wines.
What sets this tour apart? For starters, the non-bus approach is a breath of fresh air. Instead of squeezing into a noisy vehicle with strangers, you’ll ride in luxury SUVs—like GMC Yukons or Cadillac Escalades—that ensure comfort, style, and a more intimate experience. Plus, the tailored itinerary and expert guides make this a wine tour that feels more like a personal outing with friends than a tourist herd.
However, a potential consideration might be the limited group size—most groups of 6-7 enjoy a private ride, but larger groups will share with others. Also, wine tastings, bottles, and food are extra, so budget accordingly. This experience is a great fit for those seeking a relaxed, authentic, and community-focused wine adventure, especially if you value comfort and personalized service.


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One of the most noticeable differences from many other wine tours is the absence of a party bus. This tour makes a point of offering a semi-private, relaxed environment that fosters conversation and genuine appreciation for the wines. The air-conditioned luxury SUVs are a significant upgrade—imagine riding comfortably in a Cadillac Escalade rather than being squeezed in a crowded van. This setup significantly enhances the enjoyment, especially during Traverse City’s warm days.
Run by former law enforcement officers, the team behind this experience understands the importance of respect, safety, and camaraderie. They clearly aim to create an environment where first responders and military personnel feel appreciated. The guides are knowledgeable, enthusiastic, and eager to share insights about local wines, history, and the region.
The tour visits four wineries: Hawthorne Vineyards, Bowers Harbor Vineyards, Chateau Chantal, and Brys Estates. Each of these has its unique charm—ranging from scenic vineyard views to boutique wine production. The stops, chosen for their quality and character, offer a mix of tasting opportunities and scenic moments.
The itinerary is flexible, and guides encourage guests to express preferences—if you have a favorite winery, they’re happy to accommodate requests as availability and weather permit.
More Great Tours NearbyWhile the tour includes wine samples (splashes), full tastings, flights, bottles, and food are available at extra cost. It’s worth noting that groups of 6 or more get a complimentary bottle of wine—a nice touch that adds value. You’ll have the chance to purchase your favorites to take home, with knowledgeable staff happy to offer recommendations.
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Traverse City is renowned for its stunning landscapes, and this tour maximizes that beauty. Wineries on Old Mission Peninsula boast sweeping views of vineyards against the backdrop of Lake Michigan. The guides often point out notable sights, making the drive as scenic as the tastings.
Meeting at the Hardy Street Parking Structure, guests are greeted by luxury GMC Yukons or Cadillac Escalades, a comforting sight after long travel days. Pickup times are well-planned—10:30 AM for the morning tour and 3:30 PM for the afternoon—so you avoid the rush and beat the buses, which is often a major plus.
At $89 per person for 4.5 hours, the tour offers a good deal—considering the luxury transportation, expert guidance, and personalized experience. When you factor in the cost of individual tastings and the chauffeured convenience, it’s a solid value, especially given the intimate setting.

Since the guides are U of M and MSU grads with a background in law enforcement, they bring a friendly, approachable vibe. Guests consistently praise the professionalism and knowledge of the guides. The option for private groups means you can customize your experience, making it suitable for celebrations or special outings.
Many reviewers mention the stunning views as a highlight—one calls the scenery “breathtaking,” while others appreciate the relaxed atmosphere that allows genuine conversations about wine. The personalized service and skip-the-bus convenience are often cited as the tour’s biggest strengths.

This experience is perfect for first responders, military personnel, teachers, and their families, looking for a respectful, laid-back, and scenic way to taste Traverse City’s wines. If you prefer comfort, a tailored itinerary, and a community-centric vibe over the party scene, this tour hits the mark.
It’s also an excellent choice for small groups or couples wanting a semi-private, upscale day out. However, those traveling with children under 12 or pregnant women should note that the tour is not suitable for minors, and back problems might make the ride less comfortable.

This non-bus wine tour offers a refreshing alternative in Traverse City’s busy wine scene. With luxury transportation, friendly guides, and an emphasis on authentic, community-focused experiences, it stands out as a memorable way to explore the region’s best wineries. The stunning scenery, combined with personalized service, makes it an ideal outing for those seeking comfort without sacrificing quality or authenticity.
Whether you’re celebrating a special occasion or just want a relaxed day sampling great wines, this tour provides a value-rich, engaging experience that respects and honors the service of first responders and military members.

What kind of vehicle is used for the tour?
You’ll ride in air-conditioned luxury SUVs, such as GMC Yukons or Cadillac Escalades, providing a comfortable, upscale alternative to typical tour buses.
How many wineries will we visit?
Most tours visit four wineries, including well-known spots like Hawthorne Vineyards, Bowers Harbor Vineyards, Chateau Chantal, and Brys Estates.
Can I customize the wineries I want to visit?
Yes, guides are happy to accommodate guest preferences if the wineries are available, weather conditions are suitable, and the winery is on the tour route.
What is included in the price?
The tour price covers luxury SUV transportation, expert guides, and wine samples (splashes). Additional tastings, bottles, or food are extra.
Are private group options available?
Yes, groups of 6-7 guests can enjoy a private ride, while larger groups will share a semi-private experience.
Where do we meet for the tour?
Meet at the Hardy Street Parking Structure near Middlecoast Brewery, across from Park Place Hotel. Pickup times are 10:30 AM for morning tours and 3:30 PM for afternoon tours.
Is this tour suitable for children?
No, it’s not recommended for children under 12, pregnant women, or guests with back problems due to seating and activity nature.
What about cancellation?
Guests can cancel up to 24 hours in advance for a full refund, allowing flexibility if plans change.
In summary, the First Responder & Military Wine Tour in Traverse City offers a blend of comfort, authenticity, and scenic beauty that’s hard to beat. It’s a thoughtfully curated experience that respects its guests and provides a memorable taste of Michigan’s wine country—perfect for those who value quality over quantity and community over crowds.
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