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Discover Traverse City’s top non-bus ICE wine tour with luxury vehicles, expert guides, and visits to four iconic wineries for a memorable wine experience.
Imagine leaving behind the usual crowded bus, the squeak of old seats, and the hurried pace of large group tours. Instead, picture yourself gliding through Michigan’s scenic Old Mission Peninsula in a sleek luxury SUV, visiting some of the area’s most celebrated wineries, sampling exquisite ICE wines, and doing it all in style. That’s exactly what the NON BUS ICE WINE Traverse City Old Mission Wine Tour offers — a refined, personalized way to indulge in Michigan’s renowned wine scene.
This tour is gaining attention for its luxury approach, small-group intimacy, and access to wineries that are otherwise hard to beat. We love how it combines a relaxed and sophisticated atmosphere with the chance to explore Michigan’s best-known wineries. The tour’s flexibility and focus on quality make it stand out. However, it’s worth noting that the price point, while fair considering the luxury transport and guided experience, might seem steep for budget travelers used to more economical options.
This experience suits couples celebrating a special occasion, small groups of friends, or anyone eager for a personalized tour that skips the hustle of the typical party bus. If you appreciate knowledgeable guides, excellent wine, and a touch of Hollywood glamour, this tour could be a perfect fit.


This tour offers a refreshing alternative to the typical party bus scene, focusing on quality, comfort, and authenticity. We’re talking about a 4.5-hour journey that takes you from one winery to another in an upscale, air-conditioned SUV — no loud music, no bouncing from stop to stop, just smooth riding and focused tasting.
What makes this tour particularly appealing is its emphasis on luxury and personal service. You’re not just riding along with strangers; you’re a small group, often with your own vehicle, led by guides who are true wine enthusiasts. These guides are not only knowledgeable but genuinely eager to share their expertise, making each tasting more meaningful.
The tour features visits to four iconic wineries on Old Mission Peninsula, each offering a different flavor and focus. Highlights include tasting Ice Wines at Chateau Chantal, which have even been served at a White House dinner, and trying Cherry Splendor at Hawthorne Vineyards — a very sweet, local specialty. Plus, seasonal treats like a Lemonade Lavender Slushy at Bonobo Winery add a fun, refreshing twist.
Looking to discover more of Traverse City? Consider these other city tour options

Starting at the Hardy Street Parking Structure in downtown Traverse City, you’ll be greeted by the sight of luxury GMC Yukons or Cadillac Escalades. The sense of arriving in style sets the tone for the day. Your driver is a professional, ensuring a smooth ride, while the small group size means you won’t be packed in like sardines. This setup allows for a more relaxed pace and the chance to chat comfortably with your guide and fellow wine lovers.
Throughout the day, guides provide insights into the winemaking process, the significance of ice wines, and local wine trends. Many guests have commented on how knowledgeable and personable the guides are, making the experience feel curated and special.
More Great Tours NearbyDepending on the time of year, you might enjoy tasting a Lemonade Lavender Slushy at Bonobo Winery — a seasonal, fun treat that adds a playful touch to the day. Sunset tours also include an optional distillery stop, perfect for those wanting to extend their tasting adventure.
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This tour isn’t just about sightseeing — it’s about the wine itself. Ice wines, such as those served at Chateau Chantal, are a dessert wine made from grapes left to freeze on the vine. The longer grapes stay on the vine, the more sugar they develop, resulting in a sweet, syrupy finish that pairs well with desserts or can be savored on its own.
The tour features a variety of wines—white, reds, and specialty Ice Wines—so there’s something for every palate. While the Ice Wines tend to be the star attractions, the inclusion of cherry wines and lighter options like Froze’ ensures that everyone finds a favorite.
One of the most appreciated aspects, based on reviews, is the exclusive feel of the tour. The fact that it’s a semi-private, small-group experience means you won’t be waiting in long lines or feeling rushed. Plus, the tour has its own private-labeled wine — the Movie Stars Wine Tours NON BUS White Escalade Blend, adding a collectible element.

At $89 per person, this tour offers a comprehensive, luxurious experience that includes transportation, guided tastings, and the chance to visit four top wineries. When you compare this to standard wine tours that often use buses, the upgrade to a private vehicle and small group makes it worthwhile. Guests often mention that the guides make the experience, offering personalized recommendations and insights that elevate the tasting.
Additional costs, like winery tasting fees or food, are not included but are typical for wine tours. The tour’s flexibility—offering multiple departure times and private group options—adds to its value, especially for those seeking a more tailored experience.

This tour is ideal for wine enthusiasts who value comfort, expert guidance, and a personal touch. It’s perfect for celebrations, romantic getaways, or small groups wanting an upscale experience without the crowds. If you prefer to skip the party bus chaos and travel in style, this tour could be your best choice.

For the price, you’re getting a luxury, guided, and small-group experience that highlights the best of Michigan’s ICE wines and iconic wineries. The guides’ expertise, the upscale transportation, and the opportunity to taste rare wines like those served at the White House mean this isn’t your typical wine tour. It’s a relaxed, sophisticated, and memorable way to explore the Old Mission Peninsula.
The only potential downside may be the cost for budget travelers or those not particularly interested in ICE wines. But if you’re after quality, personalized service, and a touch of Hollywood glamour, this tour is likely to exceed your expectations.
How long is the tour?
The tour lasts approximately 4.5 hours, giving you ample time to enjoy each winery without feeling rushed.
What is included in the price?
Your ticket covers transportation in a luxury SUV, guided tastings at four wineries, and small-group exclusivity. Tasting fees and food are extra.
Can I customize my winery visits?
Yes, guides are happy to accommodate guest preferences when possible, and winery selection depends on availability, weather, and season.
Is transportation really in luxury vehicles?
Absolutely. You’ll ride in a GMC Yukon or Cadillac Escalade, which adds a touch of comfort and style.
Are there any discounts or specials?
Groups of six or more receive a free bottle of wine, and flexible scheduling options are available, including private tours.
Is this tour suitable for non-drinkers?
While non-drinkers can enjoy the scenery and guides’ insights, tasting is a core part of the experience, so participation in wine tasting is expected.
Where does the tour start and end?
The pickup is at the Hardy Street Parking Structure in downtown Traverse City, with drop-offs usually nearby or at local hotels.
To sum it up, this NON BUS ICE WINE Traverse City Old Mission Wine Tour offers a rare blend of luxury, authenticity, and local flavor. It’s an excellent choice for travelers who want to indulge in Michigan’s finest wines with the comfort and style they deserve. Whether celebrating a special occasion or simply craving a more refined wine adventure, this tour promises a memorable day among the vines.
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