Memphis Signature Guided Brewery Tour

If you’re heading to Memphis and looking to experience more than just blues and barbecue, a guided brewery tour might be just what you need. This experience takes you behind the scenes at three local microbreweries, offering a taste of Memphis’s emerging craft beer culture. We’ve reviewed this tour to help you decide if it fits your travel style — and spoiler: it’s highly recommended by those who love good beer, engaging guides, and authentic local scenes.

What we really appreciate about this tour is how it combines education with enjoyment. You’re not just drinking; you’re learning about the history and processes that make Memphis beer unique. Plus, the hassle-free transportation means you can indulge without worry — a real plus if you want to relax and truly savor each sip.

One thing to keep in mind is the tour duration — about three and a half hours — which might be a bit quick for those wanting an exhaustive brewery crawl. Also, it’s designed for those 21 and up, so it’s not suitable for younger travelers or non-drinkers, but for beer enthusiasts and curious travelers alike, it hits the mark.

This tour is perfect for anyone interested in local culture, craft beer lovers, or travelers looking for a relaxed, informative experience that goes beyond the usual sightseeing. It’s a well-rounded blend of education, flavor, and Memphis charm.

Key Points

• Focuses on Memphis’s local craft beer scene, not tourist-heavy sights
• Guided by a knowledgeable beer expert with engaging storytelling
• Visits three distinct breweries offering up to a dozen tastings
• Hassle-free, safe transportation included
• Perfect for those who enjoy learning about beer as much as drinking it
• Well-reviewed for friendly guides and a relaxed, fun atmosphere

Exploring Memphis’s Microbrewery Scene

This tour offers a refreshing alternative to traditional Memphis sightseeing. Instead of visiting historic landmarks or music venues, you’ll discover how Memphis is brewing its own identity in the craft beer world. The tour’s emphasis on local breweries means you’ll gain fresh insights into the city’s culture and its entrepreneurial spirit.

At each stop, you’ll experience VIP access, which typically involves a personal introduction to the brewery’s story and process, plus a flight of four beers. This format allows you to compare styles and flavors across different breweries, making for a truly engaging tasting experience.

Stop 1: Grind City Brewing Co.

Set on one of Memphis’s scenic bluffs overlooking the Mississippi, Grind City Brewing is a reflection of Memphis’s hardworking spirit. It’s housed in the old Tri-State veneer and furniture factory, which has been thoughtfully refurbished using reclaimed scrap wood and furniture materials, giving it an authentic, industrial vibe.

The brewery’s mission to stay connected to Memphis is clear — they work with local history and materials to keep their story alive. As one reviewer noted, “The brewery is a perfect embodiment of Memphis’s blue-collar work ethic, with a focus on sustainability and community.”

Expect about 45 minutes here with access to the brewery’s storytelling and a tasting of four of their beers. It’s an excellent start to your day, especially if you appreciate seeing how local history and sustainability intersect with craft brewing.

Stop 2: Wiseacre Brewing Co.

Next, you’ll visit Wiseacre, a brewery founded by two brothers with a global palate but a hometown heart. Their goal is to produce top-quality, flavorful beers that appeal to passionate, progressive beer drinkers. We loved their dedication to education and good times—a perfect vibe for this kind of experience.

This stop lasts roughly 50 minutes, giving you time to sample four more beers, learn about their brewing philosophy, and perhaps pick up some tips on homebrewing if you’re interested. Several reviews mention the guide’s enthusiasm and depth of knowledge, making it clear this is more than just a tasting — it’s an educational journey.

Stop 3: Crosstown Brewing

The final stop takes you to Crosstown Brewing, located adjacent to the historic Sears Crosstown building, a structure that’s been part of Memphis since 1927. Renovated in 2017, the building now hosts a vibrant community hub, with a grocery store, restaurants, a YMCA, a high school, and of course, Crosstown Brewing.

Founded by a homebrewer eager to give back to the community, Crosstown Brewing emphasizes good cheer and local connection. Their beers are crafted to bring people together, which is reflected in the warmth of the brewery and its surroundings. Here, you’ll spend about 50 minutes enjoying four more samples in a lively, community-oriented setting.

What’s Included — And What’s Not

The tour fee of $62.10 per person covers all tasting flights, snacks, bottled water, and expert guidance. Transportation between breweries is private and air-conditioned, making the trip comfortable regardless of Memphis’s summer heat. The group size is limited to 14 travelers, ensuring a friendly, engaging atmosphere.

While tips are not included, the overall price offers good value, considering you’re visiting three breweries, sampling up to a dozen beers, and gaining insights from a knowledgeable guide. The fact that many travelers book this tour 28 days in advance shows its popularity and perceived value.

You’ll want to bring your ID (21+ only), a good attitude, and plenty of curiosity about Memphis and its craft beer scene. It’s a relaxed experience, so dress comfortably and be ready to enjoy each stop without rushing.

What Travelers Say — Authentic Feedback

The praise from past participants consistently highlights the guide’s expertise and friendliness. One reviewer raved, “Brian was fabulous — knowledgeable, professional, and fun,” emphasizing the personal touch that makes the experience special. Many also appreciated the quality of the beers and the snacks provided, which added to the relaxed, enjoyable vibe.

Several noted that the tour exceeded their expectations. For example, “It was like a beer night out with old friends,” and “You learn a lot about each brewery and Memphis itself.” The combination of education, good company, and tasty beers creates a memorable outing.

Logistics and Practical Considerations

The tour begins at The Peabody Memphis, a central location easy to find and accessible. Confirmations are received immediately upon booking, and the experience is designed for most travelers, with the exception of those under 21 or needing accommodations for service animals.

Cancellation policy is flexible — you can cancel up to 24 hours in advance for a full refund, making it a low-risk option for planning.

The duration, roughly 3 hours 30 minutes, is ample enough for a comprehensive tasting without feeling rushed. The small group size ensures personalized attention, and the mobile ticket system makes check-in straightforward.

Who Will Love This Tour?

This experience is best suited for beer enthusiasts eager to explore Memphis’s local microbrewery scene. It’s also ideal for travelers who enjoy learning about local culture through authentic, hands-on experiences. If you appreciate friendly guides who share stories and insights, you’ll find this tour especially rewarding.

It’s perfect for those who want a relaxed, social outing without the hassle of driving or planning logistics. The inclusive transportation, multiple tastings, and engaging atmosphere make it a solid value for a fun, educational afternoon.

However, if you’re not a fan of beer or prefer sightseeing, you might find this too niche. Likewise, if you’re traveling with children or non-drinkers, this tour isn’t suitable.

Final Thoughts — Is It Worth It?

This Memphis Signature Guided Brewery Tour offers an authentic peek into the city’s burgeoning craft beer scene. It combines local history, expert guidance, and plenty of tastings, all within a relaxed, friendly environment. The VIP access to three breweries means you get a behind-the-scenes look that’s hard to find on your own.

The value lies not just in the beers but in the stories and connections you make along the way. Whether you’re a seasoned craft beer lover or simply curious about Memphis’s modern side, this tour delivers a memorable experience that’s both fun and informative.

If you want to enjoy Memphis’s local flavors without any stress, this tour hits the sweet spot. It’s a fantastic way to spend an afternoon, meet friendly people, and walk away with new favorites — all while learning a little about the city’s industrious spirit.

FAQ

What is the price of the tour?
The tour costs $62.10 per person, which includes tastings, snacks, water, private transportation, and an expert guide.

How long does the tour last?
It’s about 3 hours and 30 minutes, giving you enough time to enjoy each brewery without feeling rushed.

Where does the tour start?
The tour begins at The Peabody Memphis, located at 149 Union Ave, Memphis, TN.

What is included in the tour?
You’ll get VIP access to three breweries, four beers at each stop, snacks, bottled water, and transportation between breweries.

Is transportation provided?
Yes, the tour includes private, air-conditioned transportation, making it easy and safe to sample without worries.

How many people are in a group?
The tour is limited to a maximum of 14 travelers, ensuring a friendly and personalized experience.

Can I cancel the tour?
Yes, cancellations are free if made at least 24 hours in advance. Less than 24 hours, and you won’t receive a refund.

Is the tour suitable for non-drinkers?
No, you must be 21 or older to participate, and the experience revolves around beer tastings.

What should I wear and bring?
Dress comfortably and bring your ID, curiosity, and a good attitude. Snacks and water are provided, so no need to worry about food.

To sum it up, the Memphis Signature Guided Brewery Tour offers an engaging, relaxed way to explore the city’s craft beer scene. It’s perfect for those who love local culture, enjoy tasting new beers, and want a fun, educational afternoon. With knowledgeable guides, VIP brewery access, and an emphasis on authentic Memphis stories, this tour is a memorable addition for any trip to the Bluff City.