Luxury Wine Tasting at the Czar Pico Winery

Traveling to the Azores and looking for an experience that combines spectacular scenery, authentic local culture, and world-class wine? This guided tour on Pico Island offers just that—an insightful journey through volcanic vineyards, exclusive wine tastings, and charming villages. While it’s a relatively short four-hour trip, it packs in a surprising amount of richness, making it a fantastic choice for those eager to get a taste of Pico’s unique character without committing an entire day.

One of the things we love most about this experience is the chance to meet the producer behind some of the most sought-after wines in Portugal and sample limited editions you won’t find elsewhere. The tour’s combination of scenic walks, cultural insights, and natural pools makes it more than just a wine tasting—it’s an authentic exploration of Pico’s landscape and lifestyle.

A possible consideration is the physical aspect of the tour—walking on volcanic lava rocks and uneven ground might be a bit challenging if you have mobility issues or prefer a very relaxed pace. Also, since the tour starts and ends in Madalena, travelers should plan transportation accordingly, especially if arriving by ferry.

This experience is best suited for travelers who appreciate high-quality wines, local culture, and scenic landscapes. It’s ideal for those seeking a more intimate, curated encounter with Pico’s natural beauty and culinary traditions.

Key Points

• Exclusive Tasting: Taste limited editions of Czar Pico wine, some aged up to 8 years, that aren’t available in the market.
• Cultural and Natural Mix: Combine vineyard walks, village visits, and natural pools for a well-rounded experience.
• Small Group Travel: With only 8 participants, enjoy a personalized, engaging tour led by knowledgeable local guides.
• Unesco Heritage Site: Walk through vineyards recognized for their volcanic origin, offering breathtaking views and photo ops.
• Local Food Pairings: Savor cheeses, fruits, and street food that complement your wine tastings.
• Flexible Booking: Reserve your spot free of charge, with full cancellation available up to 24 hours before the tour.

An In-Depth Look at the Experience

Starting Point and Transportation

The tour kicks off at João Quaresma Maritime Ferry Terminal in Madalena, a lively hub easily accessible from the ferry docks. The meeting spot is marked by a small statue of Gilberto Mariano da Silva, right in front of a bright turquoise water sports shop called CW Azores—making it easy to find even in a busy port area.

From there, you’ll hop into a private vehicle for a scenic 20-minute drive to Criacao Velha, one of Pico’s most picturesque villages. This is not just a transfer; it’s part of the charm—offering views of the rugged volcanic landscape and the Atlantic Ocean.

Walk and Explore UNESCO Vineyards

Once in Criacao Velha, the tour begins with a guided walk through the UNESCO-listed vineyards. These vineyards are unlike any others—created on volcanic lava rocks, they feature low stone walls that protect the precious vines from wind. The landscape itself tells stories of resilience and adaptation, and the guides do a good job explaining how these ancient vineyards have survived over time.

Most of the walk is on flat terrain, but the initial part involves navigating uneven volcanic soil and rocks. We heard from reviews that this part can be physically demanding but offers stunning views and a sense of connection to the land. It’s an opportunity to appreciate the skill it takes to cultivate grapes in such a challenging environment.

Refreshing in Natural Pools

A highlight that travelers universally love is the natural swimming pool. After the vineyard walk, you’ll stop at a secret location where the Atlantic’s power has carved out calm, natural pools. It’s the perfect chance to rinse off, relax, or simply take in the oceanic scenery. When weather permits, it’s a refreshing interlude that offers both a break and a fantastic photo opportunity.

Visit to São Roque do Pico and Wine Tasting

The next stop is São Roque do Pico, home to the Czar Pico Winery. Here, you’ll meet Fortunato, the passionate producer behind these exceptional wines. The guided tasting lasts around 1.5 hours and includes up to five different drinks—ranging from award-winning local wines to liqueurs, accompanied by local cheeses, fruits, and crackers.

What makes Czar Pico wines so special? Critics and scientists agree—they are truly one of a kind. Made from grapes grown on century-old Verdelho vines, these wines reach 18% alcohol solely through fermentation, with a perfect balance of acidity and sweetness. Their price can soar above €1000 a bottle due to the history, the effort, and the risks involved in their production—like harvesting mature grapes during unpredictable weather.

Why are these wines so rare?

Because the grapes are harvested very late—when they’re extremely ripe—any strong wind or rain can ruin the entire harvest. Fortunato just bottled the 2015 vintage, aged for eight years in oak barrels, with only around 1000 bottles produced. We were told by travelers that the tasting included some older vintages, which is a rare opportunity to taste the evolution of these wines.

Local Cuisine and Relaxation

The tour concludes with a 45-minute stop in another traditional village, where you can enjoy local snacks and take a quick swim if weather allows. This is a laid-back way to soak in the local vibe, share stories with fellow travelers, and reflect on the day.

Return Journey

The last stop is back at the ferry terminal in Madalena, making it easy for travelers to connect with their onward plans or accommodations.

The Value and Practicalities

Considering the $159 per person price, this tour offers excellent value for those interested in authentic, curated experiences. It combines a scenic, cultural, and culinary journey into a compact package that emphasizes quality over quantity. You’re not just tasting wine; you’re understanding its place in Pico’s landscape, history, and culture.

The inclusion of private transportation, guided visits, and multiple tastings (both wine and local foods) enhances the experience’s value. Plus, the small group size ensures personalized attention and a relaxed atmosphere, which is often missing from larger tours.

One aspect to keep in mind is that this experience doesn’t include hotel pickup or drop-off, so you’ll need to arrange your transportation to the starting point. Also, the physical nature of the walk might be tiring for some, especially in uneven volcanic terrain.

What to Bring

• Comfortable shoes for walking on volcanic rocks
• A sun hat and sunscreen for protection
• A towel if you plan to swim
• Water to stay hydrated during the walk

Final Thoughts

This Luxury Wine Tasting at the Czar Pico Winery is a standout experience for those who want more than just a tasting. It’s a chance to connect with the land, meet passionate local producers, and sample some of the world’s most exclusive wines. The scenic walks, natural pools, and authentic local food make it a well-rounded journey that stays true to Pico’s character.

Ideal for wine enthusiasts, culture lovers, and travelers who appreciate a curated experience with a touch of adventure, this tour offers a rare glimpse into Pico’s volcanic terroir and its storied winemaking tradition. The balance of natural beauty, cultural insights, and exceptional wines makes it a memorable addition to any Azores itinerary.

If you’re after a small, intimate, and genuinely valuable experience—this tour ticks all those boxes. Just prepare yourself for some walking, and you’ll leave with not just bottles, but also stories and a deeper appreciation for Pico’s unique landscape.

FAQ

Is transportation included?
No, the tour starts and ends at the ferry terminal in Madalena. You’ll need to arrange your own transport to and from the meeting point.

How long is the tour?
It lasts approximately 4 hours, including walking, tasting, and stops.

What’s the group size?
Limited to 8 participants for an intimate experience.

What do I need to bring?
Comfortable shoes, sun protection (hat, sunscreen), a towel if swimming, and water.

Are the wines worth the price?
Yes, especially considering they are limited editions, aged vintages, and exclusive to this experience—offering a rare chance to taste some of the highest regarded wines of Pico.

Can I cancel if my plans change?
Yes, full refunds are available if canceled at least 24 hours in advance.

Is this suitable for non-drinkers?
While wine tasting is a core part, the walk, scenic views, and natural pools make it enjoyable even if you prefer to skip wine.

Do I need to be a wine expert?
Not at all. The guided experience is designed to be accessible and informative for all levels.

What’s the best time of year for this tour?
While the tour runs year-round, booking in good weather ensures the best experience at the natural pools and vineyard walking.

This tour combines spectacular scenery, exclusive wines, and local culture—making it a well-rounded, memorable way to experience Pico Island’s unique charm. Whether you’re a wine lover or simply seeking an authentic Azores adventure, it’s worth considering for a truly immersive experience.