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Discover London with the London Pass®—access over 100 attractions, save up to 50%, and enjoy flexible, hassle-free sightseeing in the UK capital.
Traveling to London? If you’re looking for a way to see the city’s highlights without the hassle of buying individual tickets, the London Pass® by Go City could be just what you need. Offering entry to over 100 attractions, from historic landmarks to modern marvels, this digital pass promises to streamline your sightseeing experience. Whether you’re in town for a quick 1-day visit or planning a longer stay, it’s designed to help you make the most of your trip without constantly digging into your wallet or waiting in long lines.
One thing we love about the London Pass® is its vast array of included attractions, especially the convenience of instant delivery via the app, making it easy to start exploring right away. It also offers the option to upgrade to London Pass® Plus, providing access to some of London’s most iconic premium sights, like The View from The Shard and Madame Tussauds. A potential downside? If you’re not planning to visit many attractions, the value might decrease, so it’s best to plan your itinerary ahead. This pass suits travelers who want to cover a lot of ground efficiently and enjoy a mix of historic and modern sites.
This review will walk you through what to expect, the key attractions included, and insights from travelers who’ve used the pass, so you can decide if it’s the right fit for your London adventure.


London is a city of endless attractions. Navigating it on your own can be overwhelming, especially with ticket lines and the need to plan ahead. The London Pass® aims to cut through the chaos by bundling tickets and offering priority access at many sites, which can save you hours of waiting. The digital pass is particularly user-friendly, instantly accessible via the Go City app, making it hassle-free to keep everything organized on your phone.
The value is a major draw. With prices often higher for individual tickets—especially for popular sites like The London Eye or Tower of London—the pass can deliver significant savings. Reviews highlight that many travelers experienced savings of over £500 by using the pass for multiple attractions.
A big plus is the variety of attractions included. From historic landmarks like Westminster Abbey and St Paul’s Cathedral to fun activities like Madame Tussauds and the London Zoo, there’s something for all. The upgrade options add more premium attractions, like The View from The Shard or Windsor Castle (after 1PM, Thursday to Monday), which are often highly praised.
Looking for more options in London? Here are some other experiences worth considering.

The process is straightforward. Once you purchase the pass, it’s valid for 1 to 5 days—you choose your package based on your itinerary. The pass activates on your first visit to any attraction. After that, the consecutive days are counted, not 24-hour periods, so starting early each day helps maximize your experience.
You’ll receive a QR code that you can scan at each attraction—either printed or on your mobile device. The Go City app provides a detailed itinerary planner, attraction information, and a city map. Many reviewers love how easy it is to organize their sightseeing and how the app can be used offline, which is a real bonus when navigating London’s sometimes spotty Wi-Fi.
Most popular attractions, like Tower of London or Westminster Abbey, often require reservations. The reviews mention that booking these well in advance ensures smooth entry and avoids disappointment. For instance, Windsor Castle tickets are only valid after 1PM, Thursday to Monday, so planning around that is essential.

The basic London Pass® grants access to iconic sites such as:
The Plus upgrade broadens access to:
This upgrade is a game-changer for visitors wanting a more comprehensive experience, especially those who enjoy combining different modes of transport and attractions in one day.

Based on reviews, many travelers find the London Pass® to be exceptionally good value. One reviewer mentioned that they experienced over 30 attractions during their trip, saving more than £500 in the process. Another highlighted the ease of use—scanning QR codes from printed passes or phones at venues like Tower Bridge or London Eye was seamless.
The guided tours and transport options are also praised. The Big Bus Hop-On Hop-Off received positive remarks, especially for the live commentary that helped visitors understand what they were seeing. However, a few reviews noted that clarity about which bus company to use for the hop-on-hop-off services could be improved, as multiple companies operate in London.
Many users appreciated the convenience of not needing to queue at major attractions, which can save hours during busy periods. The app’s offline functionality, allowing users to access their itinerary and attraction info without internet, was a significant plus.

We loved the Tower of London’s historical significance and the chance to see the Crown Jewels. The guided Yeoman Warder tours are informative, often led by lively guides who bring the site’s history to life. Since entry is included, you can spend as much time as you like exploring the medieval fortress and its stories.
The London Eye is a must-see for the sweeping views of the city. Many reviews mention that skipping the line with the pass is a huge bonus, especially during peak times. The 360-degree vistas help you get your bearings and spot famous landmarks like Big Ben, Westminster Abbey, and The Shard.
Upgrading to The View from The Shard offers a breathtaking perspective of London’s skyline. Reviewers often highlight how stunning the views are, especially at sunset. The pre-booking requirement is worth noting to ensure smooth access.
This attraction offers a fun, interactive experience with lifelike wax figures of celebrities, politicians, and historical icons. It’s perfect for families or anyone wanting a light-hearted break from sightseeing. Many visitors appreciated the fast-track entry that the pass provides.
The Uber Boat Thames River Cruises and Big Bus Tour add a relaxing element to your day, giving you a different perspective of the city from the water or from above. The live commentary on the bus provides interesting facts, making it a more engaging experience.


This pass is best suited for travelers who want to see a lot in a limited time. If you’re planning to visit multiple major sights like the Tower of London, London Eye, and Windsor Castle, the pass can save a significant amount of money and streamline your day. It’s also great for families or groups who value convenience and quick entry.
However, if your itinerary is light, with just a few sites, it might be more economical to buy tickets individually. Also, those with mobility issues should check accessibility details beforehand, as some attractions may have limitations.

The London Pass® offers a comprehensive, flexible way to explore London. With access to over 100 attractions, including iconic landmarks like Tower of London and London Eye, it’s particularly appealing to travelers who want to maximize their sightseeing while avoiding long queues and ticket hassles. The upgrade to Plus unlocks even more premium experiences, making it a fantastic value for those wanting a full London adventure.
While planning is necessary—especially for reservations—most reviews highlight how easy and worthwhile it is to use. The app, instant digital delivery, and wide attraction coverage make this pass a practical choice for efficient sightseeing.
If you’re visiting London and want to cover a lot of ground in a short period, the London Pass® delivers convenience, savings, and memorable experiences. It’s especially suitable for first-timers eager to tick off the city’s biggest sights without worry or fuss.
“Rather than constantly having to get our phones out, we printed the pass and had it easily accessible for the venues to scan. We visited a total of…”

How many days is the London Pass® valid for?
You can choose a pass valid for 1 to 5 days, depending on your travel plans.
Do I need to activate the pass before using it?
No, it activates automatically the first time you use it at any attraction and then remains valid for consecutive days.
What attractions are included in the standard London Pass®?
It includes major sites like Tower of London, Westminster Abbey, St Paul’s Cathedral, Tower Bridge, and more. The full list covers over 100 attractions.
Can I upgrade to the Plus version?
Yes, the Plus upgrade includes additional attractions such as The View from The Shard, Madame Tussauds, London Eye, and Big Bus Tours.
Is the pass suitable for families?
Yes, it’s suitable for families, but some attractions may have age restrictions or accessibility considerations. Always check in advance.
How do I receive my London Pass®?
It’s delivered instantly via the Go City app, making it easy to access on your phone.
Are reservations required for popular attractions?
Many do require reservations, especially Windsor Castle and Westminster Abbey. Booking early helps avoid disappointment.
Can I use the pass for transportation?
Yes, the Plus version includes bus tours and river cruises, making it easy to get around London comfortably.
What should I bring on the day?
Bring your passport or ID, and ensure your phone or printed QR code is ready for scanning at attractions.
The London Pass® offers a smart, money-saving way to explore the city’s highlights. Whether you’re interested in historic sites, stunning views, or fun activities, it’s designed to make your trip smoother and more memorable.