Kirin Beer Hokkaido Chitose Factory Tour

Introducing the Kirin Beer Hokkaido Chitose Factory Tour

This factory tour offers an inviting peek into Japan’s beloved beer-making process at the Kirin brewery in Chitose, Hokkaido. For those curious about how beer goes from malt to glass, this experience combines a detailed behind-the-scenes look with plenty of tasting opportunities—all within a compact 2.5-hour window.

One of the standout features is the knowledgeable guide who explains each step of brewing in a way that’s accessible—even if you don’t speak Japanese. Plus, the chance to sample fresh, popular Kirin beers right at the end makes it a delicious highlight. However, since the tour is primarily conducted in Japanese, non-Japanese speakers should feel reassured that the presentation is designed to be easy to understand, avoiding overly technical jargon.

A notable consideration is that the tour includes no lunch, so plan to eat beforehand or explore local dining options afterward. This experience suits beer lovers, curious travelers, and those wanting a fun, authentic behind-the-scenes look at one of Japan’s top breweries—especially if you’re based near the airport or staying in nearby Sapporo.

Key Points

• In-Depth Beer Production: You’ll see the entire process from mashing to packaging, gaining a clear understanding of what makes Japanese beer unique.
• Guided Experience: The tour is led by a specialized guide who explains the manufacturing process in an accessible way, making it suitable for international visitors.
• Tasting Opportunity: Sample fresh Kirin beers, including some of the most popular varieties, with non-alcoholic options available for designated drivers or non-drinkers.
• Photo Spots: Inside the factory, you’ll find designated areas perfect for capturing fun beer-themed photos.
• Limited Group Size: With a maximum of 4 travelers, the tour feels intimate and personalized.
• Shop for Exclusives: After the tour, you can buy limited-edition beers, souvenirs, and Hokkaido-exclusive products.
• Convenient Pickup: The tour includes pickup from New Chitose Airport, making it easy to fit into your travel plans.
• Affordable Price Point: At just over $39 USD, this experience offers good value for the behind-the-scenes access and tasting.

A Close Look at the Tour Experience

Starting Point: New Chitose Airport

The tour begins conveniently at New Chitose Airport, a major hub for travelers heading into Hokkaido. The pickup service simplifies logistics, especially if you’re arriving from or heading to the airport. Meeting here means you won’t need to navigate public transport or worry about extra transportation costs.

The Factory Tour: From Malt to Bottle

The heart of this experience is a 1 hour 40-minute guided walk through the brewery’s production process. While the explanation is in Japanese, the tour is designed with clarity in mind, so even visitors who aren’t fluent in Japanese can follow along. Expect the guide to walk you through each phase, including the mashing of malt, fermentation tanks, and the packaging lines.

What sets this apart is the detailed insight into what makes Kirin beer unique—the characteristics of their ingredients, brewing techniques, and quality control measures. From reviews, we learn that the guides are knowledgeable and approachable, making the process both educational and engaging.

Photo Opportunities and Unique Spots

Inside the factory, there are designated photo spots that are perfect for snapping fun, beer-themed pictures. These spots might include playful murals, branded backdrops, or interesting machinery—ideal for sharing on social media or creating personal keepsakes.

Tasting the Fresh Brew

After the factory walkthrough, the group heads to a tasting area where you can sample some of Kirin’s most popular beers—served fresh from the production line. For those not drinking alcohol or driving, non-alcoholic beer and soft drinks are available, which is a considerate touch for inclusive enjoyment.

This part of the experience is honestly a highlight; tasting beer directly from the source offers a flavor profile quite different from bottled or canned versions. One reviewed comment highlights, “We loved the way the guide explained the different flavors and characteristics, making it easier to appreciate each one.”

Shopping for Limited Editions

Post-tasting, guests are encouraged to explore the shop, which sells limited-edition beers, exclusive merchandise, and Hokkaido-specific products. This is a good chance to pick up souvenirs or gifts, and many visitors find the shop’s offerings appealing due to their high quality and authentic local appeal.

End of Tour and Additional Options

With the tour wrapping up after about 2.5 hours, some travelers might choose to explore more of Sapporo or other parts of Hokkaido. Since transportation is sorted through pickup, it’s an effortless addition to your day.

Pricing and Value

At $39.04 per person, this tour is quite reasonable considering the amount of insight, tasting, and exclusive shopping included. While it doesn’t include lunch, the experience provides a thorough look into beer production and a generous tasting, making it well worth the cost for beer enthusiasts or curious travelers.

The limited group size (up to 4 participants) means you’ll get a more personalized experience, which adds to the overall value. This small-group format also encourages questions and interaction—something you might miss in larger tours.

Who Will Love This Tour?

This experience is ideal for those who are genuinely interested in beer production or want to learn about Kirin’s brewing process in a relaxed setting. It’s perfect for travelers who prefer intimate, guided tours with a focus on authentic, behind-the-scenes access. If you enjoy tasting fresh beer and shopping for exclusive merchandise, this tour checks all those boxes.

It’s also well-suited for visitors who are based near Chitose or those arriving at New Chitose Airport, as the pickup simplifies logistics. The experience is accessible for most travelers, even those who don’t speak Japanese fluently, thanks to the clear explanations designed for international visitors.

The Sum Up

The Kirin Beer Hokkaido Chitose Factory Tour offers a well-balanced mix of education, tasting, and shopping, wrapped in a small-group setting. For around $39, you get an authentic look at the beer-making process, a chance to sample fresh brews, and the opportunity to purchase limited-edition products.

This tour is perfect for beer lovers eager to understand the craft behind their favorite beverage or travelers seeking a flavorful, behind-the-scenes experience that adds depth to their Hokkaido trip. It’s also a convenient option for those arriving at or departing from New Chitose Airport, making it a practical addition to any itinerary.

While it may lack a culinary component like lunch, the value in education, tasting, and souvenirs makes this a worthwhile stop, especially for those who appreciate authenticity and personal attention.

FAQ

Is transportation included in the tour?
Yes, the tour includes pickup from New Chitose Airport, making it easy to join without worrying about logistics.

How long does the tour last?
The entire experience takes approximately 2 hours and 30 minutes, including the factory visit, tasting, and shopping.

Is the guide fluent in English?
The tour is conducted in Japanese, but it’s designed to be easy to understand for international visitors, with explanations made clear for non-Japanese speakers.

Can I buy souvenirs at the shop?
Yes, after the tour, you can purchase limited-edition beers, merchandise, and Hokkaido-exclusive products.

Are non-drinkers accommodated?
Absolutely. Non-alcoholic beer and soft drinks are available for those who prefer not to consume alcohol or are driving.

Is this tour suitable for all ages?
Most travelers can participate, but it’s primarily geared toward adults interested in beer and manufacturing processes.

What about group size?
The tour limits a maximum of 4 travelers, ensuring a more intimate and personalized experience.

Do I need to book in advance?
Yes, booking is recommended, and confirmation is received within 48 hours, subject to availability.

What should I bring?
Comfortable clothes and a camera for photos. No specific gear needed, but be prepared for some walking inside the factory.

This Kirin Beer factory experience combines education, authenticity, and fun—offering a genuine taste of Hokkaido’s brewing culture with a local guide’s insights. Whether you’re a beer aficionado or just curious, it’s a worthwhile addition to your Hokkaido adventure.