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Discover the authentic wine culture of Hvar on this guided tour visiting three top wineries with tastings, local appetizers, and expert insights.
Exploring Hvar Island through its wines offers a delicious blend of tradition, innovation, and stunning scenery. This guided tour takes you to three different wineries, each with its own story and style, showcasing Hvar’s indigenous grape varieties and vibrant wine scene. From family-run legacy wineries to modern boutique producers, it’s a perfect way to taste the authentic flavors of the island.
One of the highlights we love is how this tour combines wine tasting with cultural insights and local snacks, creating a well-rounded experience. The intimate visits and the personal stories shared by passionate guides make it stand out from typical wine tastings.
A potential consideration? Since the tour involves visits to multiple wineries, it can be quite full and busy, so it’s best suited for those comfortable with short drives and standing for tastings. If you’re a wine enthusiast eager to learn about local varieties and the people behind them, this experience offers fantastic value and authentic charm.
This tour is ideal for travelers who want more than just tasting wine—they’re looking for stories, scenery, and a genuine taste of Hvar’s wine culture. It’s especially suited for those who enjoy small-group experiences and are eager to explore local traditions without the fuss of a large, impersonal tour.


Looking for more options in Hvar Island? Here are some other experiences worth considering.
Starting from Hvar’s main area, the tour provides transportation and a driver/guide, ensuring a relaxed journey between wineries. The small-group format (though minimum of two persons required) keeps the experience intimate, allowing for personalized attention and relaxed conversations. The timing and pace prioritize comfort, but with enough stops to keep it engaging.
The wineries are a highlight, each offering a unique story. For example, the Plenkovi family’s winery, established in 1986, features Croatia’s only Grand Cru wine and a fascinating underwater cellar—imagine tasting wine while gazing at the sea floor through a glass window. This innovation demonstrates the blending of tradition and modernity that Hvar wineries are known for.
In Jelsa, you’ll meet the Tomi family, who cultivate native grapes and experiment with new varieties. Their Proek wine, made from the best local grapes, is a treat for those wanting to taste authentic Dalmatian flavors. The smaller scale producers, like Dubokovic-Medvid, produce some of the most expensive and sought-after wines in Croatia, giving you a chance to taste high-quality vintage wines that aren’t widely available elsewhere.
Vrisnik’s Ventus boutique winery, established in 2019 by two friends, adds a contemporary touch to the tour. Their wind-inspired branding and wines named after local winds create a memorable experience—plus, the small size of this boutique operation offers an intimate tasting setting.
Finally, the Plani family in Vrban showcases a long-standing tradition dating back to 1919, blending old-world techniques with modern oenology to craft authentic yet bold wines. Their commitment to ecological practices and local grape varieties shines through in each glass.
A key part of this tour is the paired tastings—each winery offers four to five wines, paired with local appetizers and snacks. This pairing elevates the tasting experience, helping you understand how different wines complement local flavors. Reviewers mention the quality and charm of the hosts, like Emily at the last winery, who was “so charming and knowledgeable,” making the experience feel personal.
Guides, like Dinko, provide rich insights into the island’s viticulture and history, sharing stories about the land, the tradition of indigenous grapes, and challenges faced by local winemakers. Reviewers appreciated Dinko’s storytelling, noting how he made the experience both educational and engaging. For example, one reviewer highlighted his “very insightful history of Hvar and the issues with non-native pine trees,” showing how the tour is about much more than just wine.
The tour is carefully paced to keep it enjoyable without feeling rushed. Guests have ample time at each winery to taste, ask questions, and absorb the stories. The balance of small-group intimacy, scenic views, and cultural insights makes it a memorable, enriching experience.
At $259 per person, the tour offers good value. You’re paying for multiple tastings, transportation, and expert guidance. Many reviews highlighted how wines in the wineries are cheaper than in town, and the experience itself surpasses just buying wine in stores. For wine lovers, the opportunity to taste high-quality local wines with context and stories makes this a worthwhile investment.

If you’re passionate about wine and want authentic local flavors, you’ll find this tour incredibly rewarding. It’s perfect for those interested in learning about indigenous grapes, supporting small wineries, and experiencing the local culture firsthand. The tour’s relaxed pace and intimate setting suit travelers who prefer a more personal experience over large-group outings.
It’s also well-suited for anniversary celebrations, couples, or groups of friends looking to enjoy a special day with good wine, good company, and beautiful scenery. If you’re someone who values knowledgeable guides and storytelling, this tour will resonate with you.
On the downside, those expecting a high-energy party or extensive walking might find it a bit slow, but overall, the focus on quality and authenticity makes it a worthwhile experience for most.
“Dinko led our tour and was an amazing guide. He gave a very insightful history of Hvar & the issues with the non-native pine trees, the almost exti…”

How many wineries will I visit?
You’ll visit three wineries, with the possibility of different venues depending on availability. Each provides a unique glimpse into Hvar’s wine scene.
What is included in the price?
The fee covers transportation, a driver/guide, wine tastings at three wineries, and local appetizers/snacks during tastings.
Is this tour suitable for non-drinkers?
While the focus is on wine, non-drinkers can still enjoy the scenery, stories, and local snacks. It’s up to you whether to participate in tastings.
How long does the tour last?
While not explicitly stated, tours generally last a few hours, allowing time for visits, tastings, and some sightseeing.
What should I bring?
Comfortable shoes are recommended as you’ll be walking at each location, plus a camera for photos and cash for additional purchases.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund. Keep your plans flexible and book with confidence.
Is the tour available in languages other than English?
The tour is conducted in English, making it accessible for most travelers.
What about group size?
A minimum of two persons is required; larger groups are possible, providing a more social experience.
Are there any hidden costs?
All main costs—tastings, transportation, and snacks—are included in the price. Additional wine bottles or souvenirs are at your discretion.
This Hvar Wine Lovers Tour offers an authentic, immersive look into the island’s wine heritage. You’ll appreciate the chance to taste a variety of indigenous and innovative wines, learn about local traditions, and enjoy scenic vistas along the way. It’s a well-balanced experience, combining education, indulgence, and cultural insight, perfect for anyone eager to explore Hvar beyond the beaches.
While the tour is priced at $259, many guests feel it provides excellent value, especially considering the quality of wines and the personal stories shared by guides. It’s a fantastic choice for wine enthusiasts, couples celebrating a special occasion, or travelers wanting a deeper connection with Hvar’s rich local culture.
If you’re ready to discover the flavors behind Hvar’s reputation as a wine island, this tour is a memorable and worthwhile adventure.