Haro, Laguardia and two Rioja wineries from Bilbao

If you’re a wine lover eager to explore Spain’s famous Rioja region, this guided day tour from Bilbao offers a well-rounded taste of what makes La Rioja so special. For €86.90 per person, you’ll visit historic wineries, stroll through charming medieval towns, and get a behind-the-scenes look at some of the most renowned wine cellars in the area. The tour’s highlights include a visit to the century-old CVNE winery in Haro, a guided walk through Laguardia’s picturesque streets, and a quick glimpse of the Marqués de Riscal building designed by Frank Gehry.

What we really appreciate about this experience is the blend of history, architecture, and authentic wine tasting — all packed into a manageable 9-hour day. The fact that it’s curated with a small group (max 55) also means you get a more personal and relaxed atmosphere. One possible downside? The schedule is tight, so if you love lingering over a meal or exploring at your own pace, you might find the free time for lunch a bit rushed.

This tour suits travelers who want a comprehensive yet accessible introduction to La Rioja’s wine culture, combined with the chance to explore charming towns without the hassle of planning every detail themselves. Whether you’re into architecture, history, or just sampling good wine, this trip hits most of those marks.

Key Points

• Authentic Wine Experiences: Visit historic wineries including CVNE and a traditional local winery, with tastings paired with cheese and charcuterie.
• Charming Towns: Explore the medieval streets of Laguardia and the historic center of Haro, both showcasing classic Rioja charm.
• Architectural Highlights: See the iconic Marqués de Riscal hotel, a modern masterpiece designed by Frank Gehry.
• Efficient Itinerary: The day offers a good balance of guided tours, free time, and sightseeing within a 9-hour span.
• Value for Money: For around $87, this tour packs in multiple experiences and expert guidance, making it a practical choice.
• Small Group Feel: With a maximum of 55 travelers, you avoid the feeling of being just another face in the crowd.

A Deep Dive Into the Tour Experience

Starting Point and Logistics

The adventure begins bright and early at 9:00 am, meeting at Mazarredo Zumarkalea in Bilbao. From there, a comfortable coach whisks you away toward the Rioja region, setting the stage for a day full of discovery. The tour is operated by Servicios Turisticos Integrales, known for offering well-organized guided experiences.

The small-group format (max 55 travelers) means you’re not lost in a crowd, and the multilingual guides are generally praised — one reviewer mentioned their guide, Esta, as being particularly engaging and knowledgeable.

Haro: The Wine Capital

Haro is the first stop, and it’s a place that truly embodies Rioja’s spirit. Here, you’ll visit a winery considered a local legend, with a guided tour of its essential spaces. Among the highlights is the barrel room designed by Gustave Eiffel, which adds a touch of architectural intrigue to the tasting experience. The underground cellars are atmospheric and steeped in history, making the tasting even more memorable.

One reviewer noted that their guide made the experience special, pointing out that the visit was both educational and visually stunning. The town itself is worth a quick walk after the tour — narrow alleyways, old stone buildings, and a palpable sense of tradition make it charming.

Laguardia: Medieval Charm and Local Wineries

Next, you’ll head to Laguardia, affectionately known as the “pearl” of Rioja. The town’s medieval old town, with its narrow streets and fortified walls, provides a lovely contrast to the modernity of the wineries. You’ll enjoy a guided walk here, taking in the views of ancient towers and charming plazas.

The visit to a small, traditional winery here offers insight into Rioja’s artisanal side. Reviewers have appreciated the authenticity — tasting wines in a place that feels more like a home than a corporate operation. The guide’s commentary was described as engaging, adding context about the regional wine-making traditions.

Lunch Break and Free Time

After the winery visit, you’ll have about two and a half hours for lunch (not included), giving you a chance to try local taverns or cafes. The timing can be tight if you want a leisurely meal, but it’s enough time for a quick bite and some people-watching. Many travelers mention that this is an excellent opportunity to sample regional dishes or relax at a local spot.

Elciego and Marqués de Riscal

On the way back to Bilbao, you’ll make a quick stop in Elciego to see the Marqués de Riscal building, a striking hotel designed by Frank Gehry. Its curving, metallic façade is a photograph magnet, and it’s considered a modern architectural icon. Though you won’t necessarily go inside, the outside view alone is worth the detour, especially for fans of contemporary design.

End of the Day

The tour wraps up back at the meeting point in Bilbao, typically around 6:00 pm, giving you a full day of sightseeing, tasting, and exploring.

Authentic Insights from Travelers

One reviewer summed it up as a “lovely day trip,” highlighting that the wineries chosen were both interesting and well-curated. They also appreciated the pairing of tastings with cheese and charcuterie, which added a gourmet touch to the experience.

Another review mentioned that compared to other regional tours, this one felt very affordable “without sacrificing the experience,” emphasizing that Haro and Laguardia are charming towns that are well worth visiting.

The guide’s role is often praised, with specific mentions of their knowledge and friendliness. This personal touch can make a difference in how much you enjoy the experience.

Practical Details and Tips

• Transport: The coach ride is comfortable and includes scenic views en route to Rioja.
• Timing: Starting early at 9:00 am allows for a full day without feeling rushed.
• Group size: Up to 55 travelers, ensuring a balance between social and personalized experience.
• Cost: At $86.90, the tour offers good value considering the guided visits, tastings, and transportation.
• Accessibility: Confirmed to be suitable for most travelers; check with the provider if you have specific needs.
• Children: If traveling with kids, note they get a 50% discount if accompanied by two adults aged 2-12.
• Weather: The tour runs rain or shine, so dress accordingly.

Who Is This Tour Best For?

This experience is ideal for travelers who want an authentic, guided taste of Rioja without the hassle of organizing multiple visits themselves. It suits those interested in architecture, history, and wine, and who are comfortable with a full-day schedule. It’s perfect for first-timers to La Rioja, as it hits key highlights while offering insights that deepen your understanding of the region’s wine culture.

If you’re after a relaxed, informative, and visually appealing day with plenty of opportunities to taste excellent wines, this tour ticks most of those boxes. However, if you prefer more free time or a more gourmet-focused experience, you might want to consider other options.

FAQ

What is the start time of the tour?
The tour begins at 9:00 am sharp, with a meeting point at Mazarredo Zumarkalea in Bilbao.

How long does the tour last?
It lasts approximately 9 hours, including visits, walking tours, and travel time.

Are meals included?
No, lunch is not included, but there is ample free time for you to explore local eateries in Laguardia.

What wineries will I visit?
You’ll visit CVNE in Haro, a traditional winery in Laguardia, and see the Marqués de Riscal building in Elciego.

Is transportation provided?
Yes, a coach takes you between stops, with comfortable seating and scenic views.

Can children participate?
Yes, children from 2 to 12 years old can join with a 50% discount if accompanied by two adults.

Is the tour suitable in bad weather?
Yes, it runs rain or shine, so dress accordingly and be prepared for outdoor walking.

Final Thoughts

This tour offers a well-balanced introduction to Rioja’s wine and towns, wrapped up in a day that’s manageable and enriching. The visits to Haro and Laguardia showcase the region’s historical charm, while the winery tours provide a glimpse into Rioja’s storied tradition of winemaking. The inclusion of architecture like the Marqués de Riscal hotel adds a modern twist, making it a varied experience.

For those eager to learn about Spanish wines in a relaxed environment, enjoy beautiful scenery, and meet fellow travelers, this tour makes for a compelling choice. It’s particularly suited for first-time visitors who want to cover a lot of ground without sacrificing depth. If you love combining cultural sights with wine tasting and enjoy authentic experiences, this day trip from Bilbao should definitely be on your list.