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Explore this guided vineyard tour in Puglia with wine tasting, expert guides, and authentic local products. Perfect for wine lovers seeking an authentic experience.
Discover the Flavors of Puglia: A Guided Vineyard Visit and Wine Tasting Experience
If you’re craving a taste of authentic Italian wine culture, this guided visit to a family-run vineyard in Brindisi offers a wonderful glimpse into Puglia’s winemaking traditions. Spanning around 1 hour 30 minutes, this tour combines scenic vineyard views, a behind-the-scenes look at wine production, and a tasting of some of the region’s finest wines — all led by knowledgeable guides. It’s a surprisingly well-rounded experience that balances education, scenery, and sensory pleasure.
What we especially like about this tour is the chance to see a small, organic family vineyard that still uses traditional methods alongside modern techniques. Plus, the friendly guide, Illaria, seems genuinely passionate about sharing her knowledge, making the whole experience approachable and engaging. That said, one potential consideration is the size of the tasting area — some reviews mention that the wine is served indoors at desks rather than in a more atmospheric outdoor setting, which might seem a bit underwhelming if you’re expecting a more picturesque picnic vibe.
This experience is perfect for those interested in authentic, hands-on wine experiences without needing to spend a full day. It’s suitable for couples, small groups, or even travelers with children (as some reviews mention a family-friendly atmosphere). If you’re curious about Puglia’s wine traditions and want a quality, guided introduction, this is likely a good fit.


The tour starts at the modest yet charming location in Martina Franca, a town centrally placed within the Itria Valley. The vineyard itself is 12 hectares, making it a manageable size for a guided visit. Founded in 1996, it remains family-owned and operated, which means you get a more personal story behind the wines than you might from larger commercial wineries. The emphasis on traditional techniques, combined with modern winemaking, strikes a balance between heritage and quality.
What’s Included:
– A walk through the cellar and vineyards, where you’ll see how the grapes are cultivated and wines are crafted.
– An expert winemaker guides the group, sharing insights about the land, the vintage, and the methods used.
– Tasting of several wines, usually five, paired with typical Apulian products like local cheeses, bread, or cured meats.
– A chance to purchase wines directly from the winery after the tasting, which adds a bit of flexibility for souvenirs or gifts.
The Itinerary in Detail:
First, you’ll stroll through the vineyards, which are lush and well-maintained — a visual treat for anyone who appreciates good land management. The guide offers detailed explanations about the organic practices and the history of the land, making this more than just a sip-and-see experience.
Next, there’s a brief visit to the vinification and bottling area. This part may be quick — reviews mention a 15-minute walk through the vines and production zones — but it provides valuable context about how traditional methods influence the final product.
Finally, the tasting session is where the experience peaks. Here, you’ll sample 5 different wines, each with a short overview. Reviewers mention the wines are tasty and well-selected; some even bought bottles to take home. However, a few note that the glasses are filled quite modestly, and the tasting might feel a bit rushed — a common trait in many vineyard tours but worth noting if you’re expecting a more leisurely experience.
The Tasting Environment:
One review mentioned a preference for outdoor tastings in a more scenic setting rather than indoor tables arranged at desks. While the environment might not be picturesque, the warm atmosphere and knowledgeable guide compensate for this minor drawback. The guide, Illaria, is praised for her friendliness and deep knowledge, making the experience engaging rather than a simple tasting.
Looking for more options in Brindisi? Here are some other experiences worth considering.

At about $51.60 per person, this tour is quite reasonable considering everything included — guided visits, tastings, and local products. Compared to larger, less personal tastings, this feels more intimate and educational. The focus on traditional and organic wines adds value, especially if you’re interested in authentic, small-scale production.
Some reviews mention that the experience is relatively quick, about an hour and a half, and feels somewhat compact for the price. If you’re looking for an extensive day-long experience, this might not satisfy. But if what you want is a well-organized, informative introduction to Puglia’s wines in a small-group setting, it delivers.

The tour is capped at 25 travelers, which keeps things personable. Booking is typically done about 8 days in advance, and it’s recommended to reserve early, especially during peak travel times. The tour operates with a mobile ticket, making it easy to join without hassle.
Note: The activity requires a minimum of two participants, so it’s best to plan with a travel companion or small group. Cancellation is free up to 24 hours before, making it flexible if plans change.

This experience is ideal for travelers who want a genuinely authentic vineyard visit without the crowds or overly commercial vibe. Wine enthusiasts will appreciate the insights from the knowledgeable guide and the chance to purchase bottles directly. It also suits those who enjoy scenic drives and picturesque countryside, as the vineyards are located in a beautiful part of the Itria Valley.
Families with children might find it suitable, since some reviews mention a friendly, relaxed atmosphere. However, if you prefer outdoor tastings or more expansive views, you might find the indoor setting less appealing. Budget-conscious travelers will want to weigh the modest size of the tasting against the overall value of the guided experience.
This guided vineyard visit in Brindisi offers a pleasant, well-organized introduction to Puglia’s wine scene. The highlight is undoubtedly the knowledgeable guides and the chance to learn about traditional winemaking methods while sampling quality wines. The small-group setting fosters intimacy, making the experience feel personalized rather than generic.
While the indoor tasting environment might not be everyone’s dream, the overall warmth of the staff, the scenic vineyard surroundings, and the delicious wines make this tour a worthwhile addition to any Puglia itinerary. Whether you’re a casual wine drinker or a budding connoisseur, this experience offers a good balance of education, authenticity, and flavor.
Is transportation included in this tour?
No, private transportation is not included. You’ll need to arrange your own way to and from the meeting point in Martina Franca.
How long does the tour last?
The entire experience takes about 1 hour 30 minutes, including the vineyard walk, cellar visit, and tasting.
Can I cancel if my plans change?
Yes, you can cancel for free up to 24 hours before the tour. Cancellations less than 24 hours in advance are not refundable.
Is this tour suitable for children?
Most travelers can participate, and some reviews mention bringing children along. The atmosphere is relaxed and friendly, making it suitable for families.
What is included in the price?
The tour price includes the visit to the cellar and vineyards, wine tastings, an expert guide, and typical Apulian products to accompany the tasting.
How many wines are tasted?
Typically, five wines are sampled during the tasting session.
Are the wines organic?
The vineyard emphasizes organic practices, which might appeal to eco-conscious travelers.
Can I buy wine after the tour?
Yes, there is an opportunity to purchase wines directly from the winery.
What if the weather is bad?
Since the tasting is indoors, the experience is not heavily affected by bad weather. If the tour is canceled due to weather, you’ll be offered a different date or a full refund.
What is the maximum group size?
Up to 25 travelers, making it a more intimate experience than large commercial tours.
All in all, this vineyard tour provides a solid, authentic taste of Puglia’s wine heritage. Perfect for those who value the stories behind each bottle and want to enjoy a genuine, guided experience in a beautiful setting.