Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Experience authentic Mexican culture on this 4-hour Guadalajara Charro and Charreada tour—learn, ride, and celebrate with horses, tequila, and mariachi.
If you’re looking for a genuine slice of Mexican tradition in Guadalajara, this Charro and Charreada tour offers a lively, hands-on experience that goes beyond typical sightseeing. It’s a chance to step into the boots of a Mexican Charro, admire stunning horses and costumes, and even try your hand at roping.
Two things we particularly like about this experience: first, its authentic focus on a UNESCO-recognized cultural identity — you won’t find a watered-down tourist version here; second, the interactive nature of the tour. You get to try riding and roping, making it more memorable than just watching from the sidelines. On the flip side, a potential consideration is the physical activity involved — if you’re not comfortable around horses or physical tasks, this might require a bit of a leap.
This tour suits travelers who want an active, culturally rich experience, especially those curious about traditional Mexican rodeo culture. If you enjoy learning through hands-on activities and meeting friendly locals, this tour will likely be a highlight of your trip.


History buffs will find these Guadalajara heritage tours enlightening
To fully appreciate this tour, it helps to understand the Charro. These traditional Mexican horsemen are more than just cowboy figures—they’re cultural icons representing Mexican identity, craftsmanship, and pride. Recognized by UNESCO as an intangible cultural heritage, the Charro’s elaborate costumes, horsemanship, and rodeo skills tell a story of regional tradition and artistry.
Your day begins with a drive through Guadalajara’s historic neighborhoods — an opportunity to soak in local architecture and vibe. The tour then heads to the Lienzo, a traditional arena where the Charreada—Mexico’s version of a rodeo—takes place. Here, a Charro will welcome you, sharing insights into the origins of this vibrant tradition. You’ll see a museum showcasing authentic costumes and accessories, which helps you understand the craftsmanship behind the elaborate outfits.
One of the standout moments is admiring the intricate Charro costumes. These traditional outfits are a feast for the eyes, with detailed embroidery, shiny silver accessories, and wide-brimmed sombreros. Guides often point out how these costumes symbolize regional pride and cultural significance, making it more than just fancy dress — it’s a living tradition.
More Great Tours NearbyA core highlight is the lasso lesson. You’ll learn how to use the rope, with guides explaining the differences between Mexican lassos and those from other traditions. This is a rare chance for novices to grasp the skill involved in the sport, often accompanied by amusing attempts and encouragement from your guides.
Next, you get to saddle up (or at least try!) to participate in the horse parade that kicks off the Charreada. Watching or joining the parade offers a chance to see how these horses are prepared and selected for their role in the event. Some lucky participants might even get to ride along, adding a memorable layer to your experience.
The tour includes a close-up look at the activities during a Charreada. The guide explains each task, from horse riding to roping, giving you a window into the skills and teamwork that make Charros so revered. If you’re lucky, you might even witness some competitions or performances that showcase the athleticism and precision involved.
The day wraps up with a festive toast — sharing tequila and enjoying traditional mariachi music. It’s a lively, convivial way to conclude your immersion in Mexican culture, with plenty of opportunities for photos and conversation.

You’ll be picked up from one of three convenient locations — Chapultepec, Guadalajara city center, or Tlaquepaque — making access straightforward. The tour lasts approximately 4 hours, balancing activities with enough time to absorb the culture.
For $44, the package covers your guided tour, entrance fee, bottle of water, and two alcoholic drinks (beer or tequila). The focus on value means you get a comprehensive experience without hidden costs. You’ll also appreciate the pickup service that takes the hassle out of transportation.
Note that drop-off and food are not included, so plan accordingly. The tour assumes participation in some physical tasks, like riding and roping, so be prepared for a bit of activity.
Some reviews mention allergies to dust or horses — if that’s you, bringing medication is wise. The tour is conducted in English and Spanish, making it accessible to a broad audience.
Guests consistently praise the knowledgeable guides, describing them as friendly, engaging, and eager to share their passion. Jorge, in particular, is noted not only for his expertise but also for his warm personality and musical talents, making the experience more personal and memorable.

From heartfelt reviews, it’s clear that this tour leaves a lasting impression:
Reviewers love the interactive nature, especially the chance to rope and ride, which makes the experience memorable. The friendly guides and their enthusiasm are often highlighted as a key reason for the tour’s success. The inclusion of local drinks and music also adds to the convivial atmosphere.
Certainly, for around $44, this tour offers extraordinary value. You get an authentic look at a UNESCO cultural tradition, hands-on activities, and the chance to meet passionate locals. It’s suitable for those who enjoy active participation and want a deeper understanding of Mexican heritage.
If you’re seeking a light, passive cultural tour, this may not be ideal. But if you’re curious, active, and looking for a fun, immersive experience in Guadalajara, this Charro tour hits the mark.

This experience is perfect for adventurous travelers willing to try riding and roping. It’s also great for culture enthusiasts eager to see a living tradition in action, especially if they enjoy socializing over drinks and music. Families with children who are comfortable around horses might find it particularly rewarding, given the approachable, friendly guides and lively atmosphere.
While it’s a short tour, the depth of authenticity and engagement makes it a standout activity. You’ll leave with not just photos but stories — about the costumes, the skills, and the pride of Mexico’s Charro culture.

How do I get picked up for the tour?
You can choose from three pickup locations: Chapultepec Country, Guadalajara city center, or Tlaquepaque. The tour includes pickup service from these spots.
What’s included in the price?
The fee covers the guided tour, entrance fee to the arena and museum, a bottle of water, and two drinks (beer or tequila).
Can I participate in the horse parade?
Yes, you have the opportunity to ride a horse in the parade, depending on your comfort level and availability. Guides will help select and prepare horses for the parade.
Is this tour suitable for children?
It’s suitable for children comfortable around horses and willing to participate in physical activities like riding or roping. Always check with the tour provider if you have specific concerns.
What should I wear?
Comfortable clothes suitable for outdoor activities and a hat or sunscreen are recommended. If you have allergies, bring medication.
Are the guides bilingual?
Yes, the tour is conducted in both English and Spanish, ensuring clear communication.
How long is the tour?
It lasts approximately 4 hours, including pickup and the various activities.
Is there food included?
No, food is not included in the tour, but drinks are provided during the celebration segment.
What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund, offering flexibility should your plans change.
Is it a physically demanding tour?
Some activities like riding and roping require moderate physical effort, but guides can accommodate different skill levels.
To sum it up, this Charro and Charreada tour in Guadalajara offers a lively, authentic, and educational dive into Mexican cowboy culture. It’s well-suited for those eager to get their hands dirty, learn new skills, and enjoy a lively cultural celebration with friendly guides. For a modest price, it promises a memorable slice of local life — filled with horses, music, and good company.
You can check availability for your dates here: