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Discover Rioja's best wineries, historic La Guardia, and enjoy a delicious traditional lunch on this private day tour from San Sebastian, led by expert guides.
A Detailed Look at the Full Rioja Wine Tour from San Sebastian
If you’re craving a day immersed in Spain’s vibrant winemaking scene, this private Rioja wine tour from San Sebastian offers an enticing blend of heritage, top wineries, and scenic charm. Rated a perfect 5.0 based on 59 reviews and recommended by 98% of travelers, this experience is designed for those who want personalized attention, authentic tastings, and a taste of local history—all in one day.
What we love most about this tour is its carefully curated itinerary, which balances educational visits to three renowned wineries with cultural stops in medieval La Guardia. Plus, the inclusion of a gourmet lunch makes it a satisfying full-day adventure. However, keep in mind that such tours tend to fill up quickly—most bookings are made about two months in advance—so planning ahead is crucial if you want a spot.
This experience is best suited for wine lovers eager to explore Rioja’s vineyards with a knowledgeable guide, those interested in Spanish history, and travelers looking for a stress-free, all-inclusive day trip. But if you’re seeking an ultra-flexible or budget-focused experience, you might want to consider other options. For most, though, this private tour hits the sweet spot between ease, education, and enjoyment.

Personalized Experience: With private transportation and a dedicated guide, you’ll enjoy a tailored day suited to your interests.
Quality Wineries: Visit three top Rioja wineries, each offering guided tastings of 3 to 4 premium wines.
Cultural Highlights: Explore the medieval streets of La Guardia and enjoy panoramic views from its ancient walls.
Culinary Delights: Savor a gourmet three-course lunch featuring regional specialties paired with Rioja wines.
Comfort & Convenience: The tour includes air-conditioned transport, pick-up from San Sebastian, and all fees covered.
Authentic Insights: Guides like Matteo share detailed knowledge, making each stop educational and engaging.

For a more personal experience, these private San Sebastian tours deliver individual attention
The day kicks off early, with pickup typically from your hotel or designated spot, setting the tone for a smooth, hassle-free experience. The two-hour drive to Rioja itself is part of the charm, offering scenic views of rolling vineyards and rustic villages. According to reviewers, the vehicle is comfortable and spacious—important for a full day of sightseeing.
Your first winery visit introduces you to the Rioja winemaking process. Here, you’ll learn about the region’s unique methods and history, all while tasting wines alongside local olive oil and cheese. Guests like Maggie describe this as an “excellent guide” experience, with a focus on sharing knowledge. The visit lasts about an hour, and while the winery may change depending on availability, the focus remains on educational, high-quality tastings.
Next, you’ll walk through another top winery, where you’ll see the winemaking process firsthand. The guided tour of the winery lasts around 1.5 hours, and the tasting area is where you’ll sample some intriguing selections of Rioja wines. Reviewers mention the “top-notch wines” and appreciate the guide’s detailed explanations, which make the tasting more engaging. This visit typically includes 3 to 4 wines, giving you a well-rounded tasting experience.
Midday, the group gathers for a hearty, regional lunch at a traditional Rioja restaurant. This isn’t just a quick bite—it’s a carefully curated three-course meal featuring local culinary specialties, expertly paired with Rioja wines. One reviewer, Peter, called this “delicious,” emphasizing the high quality of both food and wine pairing. The meal provides a welcome break and a deeper taste of local gastronomy.
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Perched on a hill and surrounded by a 13th-century wall, Laguardia feels like stepping back in time. Here, your guide takes you on a walking tour through narrow streets, sharing stories about the town’s history and architecture. The views from the town walls are spectacular, offering sweeping vistas of vineyards and rolling hills. This stop lasts about 2 hours, giving plenty of time to explore, take photos, and soak up the atmosphere.
In Laguardia, you’ll enjoy another meal in a traditional restaurant, savoring regional flavors amid authentic surroundings. Many reviewers highlight how this experience adds to the overall charm—delicious food, excellent wines, and a sense of connection with the local culture.
Reviewers consistently praise guides like Matteo for their wealth of knowledge and friendly, unobtrusive manner. Maggie notes that Matteo was “willing to share,” making the experience both educational and personal. His ability to adapt the tour—such as adding extra stops or making last-minute adjustments—receives high marks, creating a flexible experience that feels tailored to your interests.
The wineries visited are described as “top” and “exceptional,” with many reviewers mentioning that they came home with bottles purchased directly from the vineyards. The guided tastings of multiple wines at each stop allow guests to truly understand the nuances of Rioja’s diverse offerings, from reds to more unusual varietals.
Laguardia, with its medieval walls and panoramic views, stands out as a highlight. Guests love how this charming town adds a layer of history and authenticity, making the trip more than just wine tasting. The scenery along the drive is also a significant plus, with reviewers describing it as “amazing” and “colorful,” especially in the fall.
The included traditional lunch, whether in a winery or a local restaurant, is consistently praised for its flavor and authenticity. The pairing of regional dishes with Rioja wines creates a well-rounded culinary experience that complements the tastings perfectly.
At $412.18 per person, this tour offers a comprehensive day of wine, culture, and scenery. While it is an investment, the all-inclusive nature—private transportation, guided visits, tastings, and meals—means there are no hidden costs. Booking about two months in advance ensures you secure your spot, with most travelers rating the experience highly for value.

While the tour is highly praised overall, a few reviewers mention that winery visits can sometimes vary depending on availability. For instance, some found that the visited vineyards weren’t always the originally booked ones—like Luis Cañas or Ostatu—but all visits are to well-regarded producers. The flexibility in the itinerary is a plus, but if you have specific wineries in mind, it’s worth confirming in advance.
The tour is a full day, lasting approximately 8 to 10 hours. This means it’s best suited for those comfortable with a long day on the road. Also, the group is private, so the experience remains intimate, but that usually comes with a higher price point compared to group tours.

This private Rioja wine tour from San Sebastian offers a well-balanced mix of wine education, scenic beauty, cultural exploration, and culinary delight. The personalized approach, coupled with visits to respected wineries and the charming medieval town of Laguardia, makes for an authentic and memorable experience.
If you’re a wine enthusiast or simply want a stress-free, guided day out that combines history, landscape, and great food, this tour delivers. The knowledgeable guides, especially Matteo, make all the difference, turning a simple wine tasting into a story-filled journey through one of Spain’s most celebrated regions.
For travelers craving a deep dive into Rioja’s wines with the comfort of private transport and expert guidance, this tour is a standout choice. It’s particularly suited for those who value quality over quantity, seeking a full, immersive experience rather than a rushed overview.

Is this a full-day tour?
Yes, the tour lasts about 8 to 10 hours, covering multiple winery visits, a cultural stop in Laguardia, and meals.
What is included in the price?
The cost covers private transportation, guided winery visits with tastings, all fees and taxes, and meals—either lunch at a winery or a traditional restaurant.
Can I customize the itinerary?
The tour is private, so guides like Matteo often show flexibility, such as adding extra stops or accommodating specific interests, but winery visits depend on availability.
Is there a minimum age for alcoholic beverages?
Yes, alcohol is strictly for those 18 and above. This is standard for wine tasting experiences.
What should I wear?
Comfortable clothing and shoes suitable for walking in historic towns and vineyards are recommended. Dress in layers, especially in cooler seasons.
How far in advance should I book?
Most bookings are made around 62 days in advance, so plan early to secure your preferred date.
What if I want to visit specific wineries?
While the itinerary is flexible, winery choices depend on availability. It’s best to discuss your preferences with the provider beforehand.
What is the cancellation policy?
You can cancel up to 24 hours before the tour for a full refund. Last-minute cancellations are non-refundable.
Is transportation comfortable?
Absolutely, the tour uses air-conditioned, spacious vehicles, ensuring a relaxed ride between locations.
In sum, this private Rioja wine tour from San Sebastian offers a genuine taste of Spain’s wine culture, wrapped in scenic beauty and cultural charm. Whether you’re a seasoned oenophile or a curious traveler, the combination of expert guides, top wineries, and delicious regional cuisine makes it a highly worthwhile addition to your Basque Country adventure.