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Discover Rioja’s finest wines and historic charm on this private day trip from Bilbao, featuring visits to top wineries, scenic drives, and authentic local cuisine.
This private day tour offers a chance to explore one of Spain’s most famous wine regions — Rioja — with the comfort of exclusive transportation and a personalized guide. For around 7 to 8 hours, you’ll visit three top wineries, learn about the intricate winemaking process, and enjoy a traditional meal in a charming medieval village. The experience promises not only tastings of fine wines but also scenic drives, cultural insights, and a taste of authentic Basque hospitality.
What really sets this tour apart is its private, personalized approach. With just your group and a knowledgeable guide, you get tailored attention and authentic insights that large group tours often can’t match. Plus, the carefully curated visits and scenic stop in Laguardia make this a comprehensive peek into Rioja’s celebrated wine and cultural scene.
One thing to keep in mind is that scheduling requires some foresight — most guests book about two months in advance — so planning ahead is key if you want to secure your preferred date. This tour is ideal for wine lovers, history enthusiasts, and those wanting a relaxed yet immersive experience outside the bustle of Bilbao. However, it’s not suitable for those on a tight budget due to its premium price point, or anyone with mobility issues, given the walking involved in Laguardia.
Wine enthusiasts might appreciate these other Bilbao tasting experiences
Starting your day with a drive of about one hour and forty-five minutes from Bilbao, you’ll leave the city behind and start to feel the anticipation build. The journey itself is a treat, with lush countryside gradually giving way to the rolling vineyards characteristic of Rioja. Many reviews praise the comfort of the air-conditioned vehicle and the professionalism of the driver-guide — Mateo, who is frequently singled out for his friendly demeanor and local knowledge.
This drive isn’t just about getting from point A to B; it’s a chance to settle in, chat with your group, and start soaking in the landscapes that have shaped Rioja’s winemaking traditions. One reviewer even noted that Mateo’s explanations and translations in both English and Spanish made the trip smooth and engaging.
Your first vineyard visit introduces you to the basics of Rioja wines and the winemaking process. The winery, which can vary depending on availability, welcomes you with a tasting of 3 to 4 wines paired with local olive oil and cheese, making for an authentic start. Reviewers appreciated the chance to learn directly from the winemakers, often commenting on the approachable yet informative nature of the experience.
The 1-hour and 30-minute visit provides a perfect blend of education and tasting, allowing you to appreciate how traditional methods and terroir influence each wine. The fact that the entrance is free means your focus remains on the tasting and learning, not additional costs.
Next, you’ll visit another winery, where the focus is on sampling 3 to 4 carefully selected wines. Reviewers highlighted how these visits offered more than just tasting — they revealed the nuances of different grape varieties and production techniques. The relaxed atmosphere and the chance to ask questions make this part of the tour both educational and enjoyable.
Haro is famed for its concentration of top wineries, and this tour includes visits to three of them. Each offers a different perspective on Rioja winemaking, from historic cellars to modern facilities. Tasting sessions here are often described as the highlight, with some reviews mentioning the chance to sip the finest wines from renowned producers.
One reviewer loved how the wineries showcased the craftsmanship behind each bottle, noting, “each sip told a story of craftsmanship and tradition.” This part of the day is where many find their favorite wines, and the variety ensures there’s something for every palate.
After the wine-centric part of the day, you’ll head to Laguardia, a medieval village perched atop a hill, encircled by ancient walls. The town’s charm is palpable — cobbled streets, historic stone buildings, and panoramic views of Rioja’s vineyards.
The highlight is a traditional lunch at a local restaurant, where you can savor regional dishes made with authentic ingredients. Reviewers remarked on the quality of the food, describing it as “delicious,” and the setting as “authentic.” The guided walk through Laguardia adds a cultural layer, with many appreciating the opportunity to explore this well-preserved historical site.
The value of this tour lies in its personalized approach, quality visits, and the opportunity to taste a diverse range of Rioja wines in one day. The reviews consistently highlight how guides like Mateo make the experience engaging, blending education with friendliness. Several mentioned how the scenic drive, authentic tastings, and charming Laguardia create a well-rounded day.
While the price might seem steep at over $420 per person, many reviewers felt that the intimate setting, premium wine tastings, and culture justified the cost. You’re not just paying for wine; you’re paying for a curated experience that combines scenic beauty, local cuisine, and expert insights.
This experience is ideal for wine enthusiasts, couples celebrating a special occasion, or anyone seeking a relaxed, cultural day trip outside Bilbao. It suits those who enjoy learning about winemaking firsthand and appreciate authentic, high-quality tastings. It’s also perfect for travelers who prefer a private, guided format — avoiding the crowds and having a dedicated expert to answer all their questions.
However, if you’re on a tight budget or prefer more independent exploration, this might feel a bit indulgent. Also, those with mobility challenges should consider the walking involved in Laguardia, though the vehicle transport covers most of the sightseeing.
The Full Rioja Wine Tour from Bilbao offers a thoughtfully curated peek into one of Spain’s most celebrated wine regions. With visits to three different wineries, an engaging local guide, and a scenic lunch in Laguardia, the experience balances education, culture, and relaxation.
You’ll love how the tour combines knowledgeable guides, stunning vineyard views, and top-tier wines that tell stories of tradition and craftsmanship. The opportunity to explore Laguardia’s medieval streets and enjoy authentic regional cuisine makes this more than just a wine tasting — it’s a cultural adventure.
While it’s a premium experience, the personalized touch, quality inclusions, and well-paced itinerary make it a worthwhile splurge for wine lovers and curious travelers alike. Whether celebrating a special occasion or simply seeking a memorable day out, this tour delivers a taste of Rioja’s best in comfort and style.
How early should I book this tour?
Most travelers book about 64 days in advance, as the tour tends to fill up quickly, especially during peak seasons.
Is food included in the tour?
Yes, the tour includes a traditional lunch at a restaurant in Laguardia, offering regional dishes in a charming historic setting.
Are alcohol tastings for everyone?
Alcoholic beverages are strictly for guests aged 18 and above, so minors can still enjoy the scenic drive and cultural elements.
What’s the duration of the tour?
The entire experience lasts approximately 7 to 8 hours, including all winery visits, lunch, and sightseeing.
Can I customize the tour?
Since this is a private tour, there’s flexibility to ask your guide questions or possibly adjust timings, but the core itinerary is generally fixed.
What should I wear?
Comfortable clothes and shoes are recommended, especially for walking around Laguardia’s historic streets and winery tours.
Is transportation comfortable?
Yes, the tour provides air-conditioned private transport, ensuring a relaxed journey between locations.
How much does this tour cost?
The price is $420.62 per person, which includes all tastings, admissions, and lunch. It’s a premium experience, but many find it offers good value for the personalized service and quality.
This private Rioja wine tour from Bilbao offers an excellent balance of immersive wine tastings, scenic landscapes, and cultural exploration. It’s perfect for those who want a relaxed yet enriching day, with expert guides and exclusive access to top wineries. If you’re looking for a memorable way to deepen your appreciation for Rioja wines while enjoying the beauty of northern Spain, this tour fits the bill. Its thoughtful structure, quality inclusions, and positive reviews make it a standout choice for a special day trip.