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Discover the South of France with this personalized full-day private tour from Avignon, featuring tailored experiences, expert guides, and authentic regional highlights.
Planning a day in Provence can feel overwhelming—there’s so much to see, taste, and explore. That’s where this full-day private tour from Avignon shines, offering a personalized journey crafted to your interests. Operated by Imagine Tours, a non-profit cultural association, this experience promises not just sightseeing but a genuine, immersive taste of Provence’s culture, heritage, and landscapes. With a passionate local guide by your side, you get the chance to discover the region at your own pace, from historic sites to scenic countryside, all in a comfortable private setting.
One of the aspects we really appreciate about this tour is its flexibility and personal touches. Unlike cookie-cutter group excursions, this is tailored from the start—whether you’re into vineyards, folklore, art, or local cuisine, your guide will help craft the perfect itinerary. However, because it’s a private experience, it’s best suited for travelers who prefer a more intimate, curated day rather than a packed, speed-visit schedule. If you’re after a genuine, customizable Provence adventure, this tour offers excellent value and authentic insight.


This tour offers a refreshing alternative to typical group excursions. Instead of a rigid schedule, it’s a fully customized journey that starts with a meet-and-greet over a complimentary coffee or glass of wine, setting the tone for a relaxed, friendly day. From there, the guide—who is a passionate local volunteer—works with you to determine your interests, making each trip unique.
The tour usually begins around 9:30 a.m., giving you plenty of time to soak in the sights before sunset. The total duration is about 8 hours, which strikes a good balance between seeing a variety of sites without feeling rushed. The small-group or private setup ensures you get plenty of attention and detailed explanations, making the experience not just sightseeing but learning.
One of the standout features is the personalized planning process. Early communication allows the guide to understand what excites you—whether it’s landscapes, castles, wine tastings, or local folklore—so the day is tailored to your preferences. This flexibility is a major plus, especially for seasoned travelers who want more than just a checklist of attractions.
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Unlike commercial tour companies, Imagine Tours operates as a not-for-profit organization, supporting regional culture and history. This means your guide isn’t just there to show you sights but to share stories, legends, and authentic insights that enrich your understanding of Provence. It’s a more heartfelt way to experience the region, with guides motivated by a genuine passion for their homeland.

For $659 per group (up to 4 guests), you receive membership in the association, private transportation, and a local guide who is passionate about Provence’s culture, history, and language. The price is quite reasonable considering the exclusivity and personalized attention, especially if you’re traveling with a small group or family.
Optional costs include tolls (around $5-10), parking fees ($1-3), entry fees at attractions ($10-20), and meals or souvenirs. This way, you can control your budget—perhaps splurge on a vineyard visit or a special lunch.

The Start: Meeting Over Coffee or Wine
The experience kicks off with a friendly meet-up, often arranged at a local café. This informal chat allows the guide to understand what you’re most eager to see or learn. This pre-visit interaction is a thoughtful touch, setting the stage for a truly tailored experience.
Morning: Scenic Landscapes and Heritage Sites
Once on the road, expect to visit stunning landscapes—rolling hills, vineyard vistas, or Provençal fields depending on your interests. The guide’s extensive knowledge ensures that each stop isn’t just visual but layered with stories and context.
Vineyard Visits and Tastings
One of the highlights is exploring local vineyards, where you’ll learn about Provençal wine-making traditions. The review from Stefanie highlights “excellent wine selection” and her guide’s detailed explanations. While the tour doesn’t specify the exact vineyards, you can expect genuine tastings coupled with insights into regional varietals.
Heritage and Cultural Stops
Depending on your preferences, the guide might take you to historic castles, Roman ruins, or local markets. The tour is flexible enough to include art, folklore, or regional crafts, all supported by passionate explanations from your guide.
Afternoon: Markets, Art, or Coastal Views
You might visit a Provençal market to sample local produce or explore small villages with picturesque streets. If seaside appeals, the guide can incorporate coastal views, giving a taste of Provençal seaside charm—perfect for memorable photos.
Final Stops and Wrap-up
The day concludes with some reflection, possibly near a scenic viewpoint or a charming café, where you can relax and discuss your favorite moments.

Compared to group tours, the private setup offers more flexibility and deeper engagement. You won’t be herded through attractions; instead, you’ll spend quality time at sites that matter most to you. This makes the experience worthwhile, especially for those with specific interests or a desire to explore Provence at a slower pace.
While the cost of $659 is higher than some group tours, it covers private transportation and expert guidance, making it worthwhile if you value personalized service and in-depth insights. The tour’s focus on cultural authenticity and local knowledge creates an experience that’s both enriching and enjoyable.
For a more personal experience, these private Avignon tours deliver individual attention

Stefanie’s review underscores the dedication of the guides, especially Richard, who went “above and beyond” by sharing historical details and local recommendations. She notes Richard’s enthusiasm and his efforts to ensure her family had a memorable day. The mention of “doing all he could” to see as many locations as possible highlights the guide’s commitment to a tailored experience.
This kind of personalized attention means you’re not just ticking off sights but gaining a richer understanding of Provence’s stories, flavors, and traditions.

This experience is ideal for travelers who want to steer away from cookie-cutter day trips and prefer a more intimate, customizable adventure. It’s perfect if you’re interested in cultural heritage, regional wines, scenic landscapes, and local stories. Families, couples, or small groups who appreciate detailed explanations and a relaxed pace will find this tour particularly rewarding.
However, it’s important to note that the tour isn’t suitable for those with mobility impairments or wheelchair users, as the itinerary likely involves walking and uneven terrain.

This private tour from Avignon offers a high-quality, tailored Provence experience that balances scenic beauty, cultural richness, and expert storytelling. Its flexible, personalized approach makes it a top choice for those craving an authentic connection to the region, rather than a rushed, group-driven itinerary.
The passionate guides, thoughtful planning, and focus on regional authenticity make this tour stand out. While it’s a bit pricier than some alternatives, the value lies in the personal attention, local insights, and the ability to explore at your own pace.
In short, if you’re looking for a meaningful, customized day in Provence with knowledgeable guides and a focus on regional culture, this tour is a fantastic pick—especially for small groups or families eager to dive deeper into the South of France.

How many people can participate?
The tour is designed for private groups of up to four people, making it perfect for small families, couples, or friends.
What is included in the price?
Your fee covers membership in the association, private transportation, and the guidance of a passionate local volunteer.
Can I customize the itinerary?
Yes. The tour is tailored based on your interests, whether that’s vineyards, heritage sites, markets, or coastal views.
Is food or wine included?
The price does not include meals or wine tastings, but these can be arranged or paid for separately during the trip.
How do I book?
Reservations can be made with flexible payment options—book now and pay later—allowing you to secure your spot without immediate payment.
Is transportation comfortable?
Yes, private transportation is included, and it’s operated by a local who’s deeply knowledgeable about Provence.
What is the cancellation policy?
You can cancel up to 24 hours in advance for a full refund, offering flexibility if your plans change.
Are entrance fees included?
No, entrance fees are additional and typically range from $10-20, depending on the sites visited.
What language is the tour conducted in?
The tour is conducted in English, making it accessible for international travelers.
Is this tour suitable for children or those with mobility issues?
It’s not suitable for people with mobility impairments or wheelchair users due to possible walking and terrain considerations.
This comprehensive review aims to help travelers understand what makes this private tour from Avignon a thoughtful, authentic, and flexible way to explore Provence. Whether you’re after scenic landscapes, cultural insights, or regional wines, this experience offers genuine value in a small-group setting that prioritizes your interests.